Lures

Finesse ShroomZ 1/15 oz Jig Heads by Z-Man

Designed to be paired with the Finesse TRD, Finesse ShadZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sport a custom wire keeper welded onto the hook shank that not only makes rigging a breeze, but holds ElaZtech baits...

Finesse ShroomZ 1/10 oz Jig Heads by Z-Man

Designed to be paired with the Finesse TRD, Finesse ShadZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sport a custom wire keeper welded onto the hook shank that not only makes rigging a breeze, but holds ElaZtech baits...

Finesse BulletZ 1/6 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

Finesse BulletZ 1/5 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

Finesse BulletZ 1/15 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

Finesse BulletZ 1/10 oz Jig Heads by Z-Man

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse technique are far from ideal for fishing in snaggy areas like around grass, weeds, brush, and laydowns. Enter the...

Fat Max 7" Worms by Culprit

The thicker body and wide tail makes this bait great for flipping and pitching in heavy grass and wood all year! The thicker body and wide tail displace a good amount of water and resists snags. Being thicker it also has more weight and is easier to cast...

Fat Albert 3.25" Grub by Zoom

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits or spinnerbaits. The curly tail generates a bass-calling, fluttering action as soon as it hits the water,...

F9 Original Floating 3.5" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

F18 Original Floating 7" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

F13 Original Floating 5.25" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

F11 Original Floating 4-3/8" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

F7 Original Floating 2.75" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

F5 Original Floating 2" Jerkbait by Rapala

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

EZ TubeZ 4" Elaztech Tube by Z-Man

Due to overwhelming customer demand, the super-effective tube profile is now available in our proprietary 10X Tough ElaZtech® material. Ideal for smallmouth fishing on northern lakes, skipping beneath mangroves for finicky snook in the Everglades, and...

Evergreen SB-125 Custom Topwater Baits by Evergreen International

Its unique bill produces powerful splatter, spit and bubbles that appeal to the fish. A body designed for air-resistance reduction, and tungsten weights at the very end of its tail guarantee incredible distance even against head winds. It can now search...

Evergreen SB-105 Custom Topwater Baits by Evergreen International

The SB-105 was developed by Morizo Shimizu out of a desire to apply the overwhelming fish-luring talent of the original SB-125. Which is also known as "the big bass killer" to an expanded bass-fishing community. The ability to search the water surface...

FA-115 Custom Jerkbaits by Evergreen International

This jerkbait is the answer to Morizo’s uncompromising search for tools that lead to a catch. As a tournament fisherman, Shimizu says he only uses tools he is confident will bring about absolute results. Regardless of season or field, this jerkbait...

Erie Darters 4" Lure by Poor Boy's Baits

The Erie Darter is a very versatile bait for fishing the Midwest and across the country. They are the best kept secret in tournament fishing. These baits are "killer" in any water. Fish them like a tube, Carolina or Texas rig them, fish them weightless,...

Erie Darter Jr 3" Lure by Poor Boy's Baits

This Junior version of the flagship bait will do everything that it’s big brother will, and then some. It’s smaller profile is key when you are looking to present with more finesse. Also works great as a trailer on jigs, spinnerbaits and...

Easy Shiner 4" Swimbait by Keitech

The Easy Shiner by Keitech is loaded with scent and has incredible realism and an authentic swimming motion. The sleek profile and premium soft plastic construction is irresistible to game fish. The 4" Easy Shiner is a very versatile bait. Ideal when...

Dragonfly Topwater Bait by Lunkerhunt Lures

The Lunkerhunt Dragonfly is a finesse topwater lure. It features an innovative technology that is tougher than traditional plastic. The Lunkerhunt Dragonfly excels when fished weedless. It has double skirted wings and a realistic body design that makes...

Drag N Drop 4" Finesse Worm by Googan Baits

Features: 4" Finesse Bait Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Stuffed with Salt 9pk Part #GDD

Deep Husky Jerk DHJ14 5.5" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...