Lures

LiveTarget 3.5" Hollow Body Field Mouse (MHB90T) by Koppers

The LiveTarget Hollow Body Field Mouse is the perfect treat for Bass and Pike stalking in heavy cover, waiting to ambush their quarry. This weedless tool is most effective when skirted across the tops of pads and grass mats; however it also has an...

LiveTarget 1.5" 3/8 oz Hollow Body Craw by Koppers

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Little John MD 50 1/2 oz Crankbait by Spro

The Little John MD 50 crankbait was designed by B.A. S. S. Elite Series Angler John Crews. This medium diver crankbait runs about 9 feet deep on 10 lb monofilament line to get down to those fish hanging in the mid depth zone where predators like to feed...

Little John DD 70 3/4 oz Deep Diving Crankbait by Spro

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best deep diving crankbait ever created!" Dives Deeper, casts farther and fishes easier than any other deep diver...

Little Dipper by Reaction Innovations

Reaction Innovations has done it again! The Little Dipper is the kid brother to the Skinny Dipper. At 3.5 inches in length, this bait is an excellent choice when a finesse approach is a must. The Little Dipper can be effective in and around all types of...

Limited Edition Great Lakes Realis SpinBait 80 G-Fix Spybaiting Jerkbait by Duo

One of the first areas spybaiting truly took off was in the Great Lakes area. The success up north is proven by several wins on Spinbaits at Lake Erie and Lake St. Clair and it`s extreme effectiveness on smallmouth has also been proven at the Bassmaster...

Limited Edition Great Lakes Realis Jerkbait 120SP by Duo

Duo has created a limited edition of "Great Lakes" colors in the Realis Jerkbait 120SP series. They have chosen three baitfish colors in Perch, Goby and Emerald Shiner, and utilized their "Nature Design" technology which applies a fish pattern from HD...

Limited Edition Great Lakes Realis Jerkbait 110SP by Duo

Duo has created a limited edition of "Great Lakes" colors in the Realis Jerkbait 110SP series. They have chosen three baitfish colors in Perch, Goby and Emerald Shiner, and utilized their "Nature Design" technology which applies a fish pattern from HD...

Lightning 5/8 oz Spoon by Double X Tackle

Lightning Spoon Made in Berthoud, Colorado, U.S.A.!The Pot-O-Gold Lightning Spoon with its humpback striker shape creates an erratic motion simulating a wounded fish. This odd motion will drive game fish wild by triggering their aggressive predatory...

Lane Changer 150 Prop Bait by River2Sea

Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, this topwater bait features our new soft plastic propellers, which give the bait precision action, and a very unique sound. With its subtle action, the bait puts off a small wake,...

Lake Fork Flutter Spoon 4" by Nichols

The renowned Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, and Flutter Spoons meet every need. The patented 3D Metal Flake Finish and reflective treble hook are sure to catch the...

Fast Freddy's 3.5" Tubes 10-Pack

Formerly known as Schubert's Tubes by Lake & River Lures, Fast Freddy's tubes are a local legend and a secret weapon of many tournament anglers.  These 3.5" tubes are super salty and double dipped, with hand-cut tails.  Locally made. ...

KVD Splash 2.75" Topwater Bait by Strike King

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD Splash is the perfect balance of spitting, chugging and walking to entice topwater strikes. Each bait...

KVD Splash Jr 2.25" Topwater Bait by Strike King

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD Splash Jr. is the perfect balance of spitting, chugging and walking to entice topwater strikes. Each...

KVD Sexy Frog 5/8 oz Topwater Bait by Strike King

The KVD Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King. Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention...

KVD Sexy Dawg 4.5" Topwater Bait by Strike King

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Thousands of fish later, we can safely say he got it right. Rhythmically twitch your rod tip...

KVD Sexy Dawg Jr 3.75" Topwater Bait by Strike King

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Thousands of fish later, we can safely say he got it right. Rhythmically twitch your rod tip...

KVD Sexy Dawg Hard Knock 4.5" Topwater Bait by Strike King

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Mission accomplished! Now with the Hard Knock rattle chamber for a deeper knocking sound. Rhythmically...

KVD Popping Perch 5.5" Topwater Bait by Strike King

Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There isn't much the Strike King KVD Popping Perch can't do to execute your topwater strategy for the day. Simply work your rod to make it twitch, skip,...

KVD 300D 4.75" Deep Jerkbait by Strike King

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of Strike King's proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, result in that lethal...

KVD 300 4.75" Jerkbait by Strike King

The KVD Jerkbait is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and three premium black nickel hooks for that action that ONLY a KVD Jerkbait can give. Jerk on...

KVD 200 4.5" Jerkbait by Strike King

The KVD Jerkbait is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and two premium black nickel hooks for that action that ONLY a KVD Jerkbait can give. Jerk on...

KVD 4.25" Dream Shot Worms by Strike King Lures

Designed by Kevin VanDam, the Strike King KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail section that quivers and shakes at...

KVD Finesse Double Willow 1/2 oz Spinnerbait by Strike King

Strike King and Kevin VanDam have teamed up to design a spinnerbait perfect for finicky fish. It features a smaller redesigned Perfect Skirt with all new naturalized colors for that realistic look and a smaller profile in the water that will generate...