Lures

Fire Nymph 1.25" Micro Bugs by Pautzke

The Fire Nymph is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. They are designed to be used jigging, twitching, drop shotting, drifting, under a bobber, ice fishing and more! This live bait substitute...

Fire Hellgrammite 1.75" Grub by Pautzke

The Fire Hellgrammite is a non-scented bait that is made to imitate real bugs. Durable, affordable with life-like action. They are designed to be used jigging, twitching, drop shotting, drifting, under a bobber, ice fishing and more! This live bait...

Fire Craw 1" Micro Baits by Pautzke

The Fire Craw is a non-scented bait that is made to imitate juvenile crawfish. Durable, affordable with life-like action. They are designed to be used jigging, twitching, drop shotting, drifting, under a bobber, ice fishing and more! This live bait...

Fire Waxies 0.75" Grub by Pautzke

The Fire Waxie is a non-scented bait that is made to imitate real bug larvae. Durable, affordable with life-like action. They are designed to be used jigging, twitching, drop shotting, drifting, under a bobber, ice fishing and more! This live bait...

D Pop 70 Topwater Popper Bait by Damiki Tackle

The Damiki D Pop 70 is a floating popper style bait that can also produce a tremendous walk-the-dog action. It sits in the water at a 45-degree angle when at rest, and can almost walk-the-dog in place if desired to prolong your time in the strike...

Rambler 120 Pencil Bait by Damiki Tackle

The pencil bait for every topwater enthusiasts! Perfect for the professional or the novice, the Damiki Rambler 120 has an extra-wide walking action that causes it to almost complete a full 180-degree turn with each twitch. Built with four glass beads...

CrossEyeZ 3/8 oz Snakehead Swim Jig by Z-Man Fishing

The brainchild of jig fishing savant David Walker, the CrossEyeZ™ Snakehead Swim Jig takes a cue from mother nature with a head design modeled after that of a snake to allow it to slide through grass and cover easily. Like others in the...

Original 8.5" Plus Worms by Culprit

Bringing a higher level of performance for avid anglers, these specially crafted lures are molded with laser-cut precision to exacting standards, producing maximum kick, balanced action and a natural high flotation response. The MAX series is made for...

Predator Kit 6" Pre-Rigged Swimbaits by Lunkerhunt

The Lunkerhunt Predator Kit is rigged and ready to catch those giant gamefish and toothy critters you love to chase! The Lunkerhunt Predator Kit comes with two action filled soft plastic swimbaits, one of them pre-rigged and ready to go right out of the...

Predator Kit 8" Pre-Rigged Swimbaits by Lunkerhunt

The Lunkerhunt Predator Kit is rigged and ready to catch those giant gamefish and toothy critters you love to chase! The Lunkerhunt Predator Kit comes with two action filled soft plastic swimbaits, one of them pre-rigged and ready to go right out of the...

Shaker 3.25" Swimbait by Lunker City Lures

The versatile Shaker's action is unique - instead of just wobbling the tail, common to such lures, the shaker features action that 'swims' the whole body in a side to side role as well as maximizing the thrashing of the specially designed Shaker tail...

Titanium Pro WI 1/2 oz Spinnerbait by Picasso Lures

The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates...

Titanium Pro DW 1/2 oz Spinnerbait by Picasso Lures

The Picasso Titanium Pro High-Performance Spinnerbait is constructed with an American-made .040” diameter titanium wire frame. The Titanium offers superior strength and durability but also unsurpassed spring-like properties. This equates to a hard...

World Pop 69F Flash Boost Popper by Shimano

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw...

Counter Back 120mm Spoon by Jackall

The COUNTER BACK spoon's key feature is that it does not flutter. While researching bass reactions to various lures, Jackall discovered that fish overwhelmingly prefer a backslide fall over a horizontal flutter fall. As a result, their engineering...

Swagy TW 1/2 oz Spinnerbait by Shimano

Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a...

Dives-To DT14 2.75" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

Krocodile 1/2 oz Spoon by Luhr Jensen

Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching ocean estuaries. Continue to the beach, pass the near shore structure, and head into the blue water. At any point in the journey you...

Dives-To DT16 2.75" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with...

Dives-To DT Metal 20 2.75" Crankbait by Rapala

The DT Metal 20 crankbaits feature an ultra-thin polycarbonate lip that digs the bait down quickly to desired depth with the aid of small metal disc permanently embedded in the lip. The DT (Dives-To) series of crankbaits dive fast to a preset depth and...

Redline Series 3/8 oz Spinnerbait by VMC

Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed.   Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With...

Redline Series 1/2 oz Spinnerbait by VMC

Ultra-Engineered Lures For Optimum Power, Strength, And Hook-Up Speed.   Features: Frame: Built With A 17-7 Stainless Steel Frame. Ultra Fine Wire With The Perfect Balance Of Strength And Optimized Vibration. 24K Gold Plated An Nickel Blades With...

LiveTarget 2" Hollow Body Popper Frog FHP55T by Koppers

The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy to walk across the surface, creating a tantalizing sound and unique splash. The extra strong foraged hook and soft...

Bio-Gill 4" Wake Bait by FishLab

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits, and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.  The...