Lures

Sakamata Shad 4" Soft Jerkbait by Deps

Deps Sakamata Shad is designed as a soft stick jerkbait with jumping dart action immitating escaping baitfish.  This action is realized by the keels on both sides of the body.  Sakamata Shad works great not only under sufrace with no-sinker...

The OG Money Bundle by Googan Baits

Get the best of the best with Googan's OG Money Bundle. Featuring a collection of their very best baits, this 15-piece pack has everything you need for a great day on the water at a price that can't be beat! Includes over $90 worth of...

Mimic Minnow Shad 1/4 oz Swimbait by Northland Tackle

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water for suspended fish. Stand-up style jig head is ideal for pounding and dragging bottom. Paddle tail...

Mimic Minnow Shad 1/8 oz Swimbait by Northland Tackle

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water for suspended fish. Stand-up style jig head is ideal for pounding and dragging bottom. Paddle tail...

Scentsation Smasher 3.5" Drop Shot Bait by Big Bite Baits

The Smasher is an outstanding drop shot bait with a unique design. The profile imitates a goby and other types of bait fish. The solid head allows you to nose hook it easily, the thin spine allows small movements to create big action, and the ribbed body...

Marabou 1/8 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Marabou 1/4 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Marabou 1/16 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Konda 7/16 oz Finesse Swim Jig by 6th Sense Fishing

Introducing the Konda Finesse Swim Jig, a revolutionary tool crafted specifically for those demanding moments when finesse is paramount. Engineered to excel under pressure, this innovative jig boasts a fine wire hook size 4/0, which allows for the...

Scope Shad 3" Soft Plastic by Gary Yamamoto

Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool...

Yamatanuki 3.5" Soft Plastic by Gary Yamamoto

Staying true to Yamamoto's roots of innovative baits that absolutely catch fish, they bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Cowboy 3.75" Creature Bait by Gary Yamamoto

This Cowboy is well-armed. This creature bait pairs the bulky body of the 4.5” Flappin’ Hawg and the swimming tail kick of the iconic Double Tail Grub to create a well-rounded plastic that shines in any scenario. If you need to be shallow,...

Bio-Gill 4" Glide Bait by Fishlab

The Bio-Gill lineup consists of five individual families with swimbaits, wake baits and glide baits as well as two families of soft swimbaits. Each family of baits has its own unique styling and incredibly lifelike looks and swimming action.The Bio-Gill...

Magdraft Freestyle 6" Swimbait by Megabass

All the fish-catching action of the original Magdraft swimbait, but now with the freedom to rig it how you want it! The magdraft freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut...

Daingerous 6" Loaded Shallow Swimbait by Bass Mafia

The Loaded Daingerous Swimbait revolutionizes the soft-bodied swimbait market with its innovative line-thru top-hook design, which is made possible by a patented hook-harness. The Daingerous Swimbait’s Loaded configuration features a magnetized...

Daingerous 6" Loaded Deep Swimbait by Bass Mafia

The Loaded Daingerous Swimbait revolutionizes the soft-bodied swimbait market with its innovative line-thru top-hook design, which is made possible by a patented hook-harness. The Daingerous Swimbait’s Loaded configuration features a magnetized...

Daingerous 7" Unloaded Swimbait by Bass Mafia

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chris Zaldain. The all-new Daingerous swimbait wreaks havoc on big bass cruising open water, especially around...

Daingerous 6" Unloaded Swimbait by Bass Mafia

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chris Zaldain. The all-new Daingerous swimbait wreaks havoc on big bass cruising open water, especially around...

Black Marabou Hair Jigs by Fin-Tech

Fin-Tech's Marabou Jig features natural Marabou hair tied to a swim-style head that can be trolled, cast or fished vertically.

Frittside 5 Biggun' 3/7 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

Frittside 5 1/3 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

Dime 10 3/5 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic...

Dime 6 1/2 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic...

Swamp Lord Popping Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky...