Lures

3D Gizzard 10" Swimbait by Savage Gear

Shad are large baitfish targeted by a multitude of gamefish. The Savage Gear Gizzard Shad features an all new swinging treble hook harness that let anglers choose if they want the hook buried in the bait or swinging freely under the bait to make it...

Deviator Swim 140 Glide Bait by Savage Gear

On new water a good search lure can be a lifesaver. Enter the Deviator Swim and Jerk – a lure that can be cast long distances with either a spinning reel or baitcaster and features a wide gliding action on the retrieve that gives big flashes when...

4Play Pro 8" Swimbait by Savage Gear

A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers an irresistible S-curve swimming action which excels at stop and go presentations. The 4Play will turn heads below and above the water. Features: PHP Colors Hard Abs Body...

4Play Pro 6.25" Swimbait by Savage Gear

A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers an irresistible S-curve swimming action which excels at stop and go presentations. The 4Play will turn heads below and above the water. Features: PHP Colors Hard Abs Body...

4Play Pro 5" Swimbait by Savage Gear

A favorite of anglers that need to entice a fish to react, the 4Play Pro delivers an irresistible S-curve swimming action which excels at stop and go presentations. The 4Play will turn heads below and above the water. Features: PHP Colors Hard Abs Body...

PowerBait MaxScent 5.3" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent...

PowerBait MaxScent 3.5" Flux-Gill by Berkley

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait MaxScent Flux-Gill combines profile, innovation, and versatility to dominate pressured waters and entice the weariest bass. Scent...

ChatterBait JackHammer Baby Jack 3/8 oz Bladed Jig by Z-Man

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-to-head connection for instant action, and a...

ChatterBait JackHammer Baby Jack 1/4 oz Bladed Jig by Z-Man

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-to-head connection for instant action, and a...

ChatterBait JackHammer Baby Jack 1/2 oz Bladed Jig by Z-Man

The Baby Jack packs Jack Hammer performance into a downsized design. Co-developed by Brett Hite and Morizo Shimizu, it features a compact ChatterBlade® for high-frequency vibration, a direct blade-to-head connection for instant action, and a...

LiveTarget Unrigged Sunfish 4.3" Swimbait

The bond between bass and panfish undergoes a transformative redefinition courtesy of the all-new LIVETARGET Sunfish with Injected Core Technology (ICT). Employing an advanced injection laminate process, ICT enriches the inner core with intricate,...

Finisher 5 FFS 2" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Prorex Bessie 170SS 6.5" Slow Sinking Prop Bait by Daiwa

Inspired by the story of Bessie, or the Lake Erie Monster, this bait is designed to help you take on the rigors of Muskie fishing and seek your monster. Sightings of the mysterious and terrifying Bessie date back as far as the 1700s and continue still to...

Haze-ST Minnow 3.4" Swimbait by Megabass

The Haze-ST is engineered to elevate strike responses from cruising, mid-column neutral fish—exhibiting refined action across the finesse spectrum from drop shots to mid-strolling. Designed for tournament pressure zones where career-defining bites...

Divine 8-Blade 6.5" Umbrella Rig by 6th Sense Fishing

After two years of non-stop designing and testing with our 6th Sense Lure Lab Team & Pro Staff Ambassador Josh Jones, they are proud to introduce the Divine Umbrella Rig Series. Hand-crafted with stainless spring wire that has the perfect...

Gulp! 3" Hellgrammite by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike imitation of hard-to-find-and-catch hellgrammites Perfect for trout and...

Killer Fish 5" Rattling UV Trolling Plug by Ice Strong

The latest addition to the Ice Strong Outdoors lineup, the Killer Fish UV Rattling Trolling Plug sports vibrant UV-enhanced colors for increased visibility in all water conditions. This 5" trolling plug features a rugged design that stands up to...

Killer Fish 4.25" Rattling Deep Diving Crankbait by Ice Strong

This new extended Killer Fish Rattling Deep Diver is engineered from the exclusive thick-body mold used for the Killer Fish Shallow Diver, and is packed with the high-performance features serious anglers demand. The Killer Fish was designed...

Gunfish 117 4.5" Topwater Bait by Lucky Craft

The Gunfish 117 has the appearance of a classic pencil popper topwater with a modern appearance and better components. It has a thicker taper in the rear than smaller versions of the Gunfish, allowing for an even more extended casting distance to reach...

Sammy 100 4" Topwater Bait by Lucky Craft

"Walking the Dog" action can be difficult to achieve with some top water baits. Sammy makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and Sammy gives you unsurpassed top water performance. But that's...

LV 500 3/4 oz Lipless Crankbait by Lucky Craft

The Lucky Craft LV 500 Lipless Crankbait definitely stands alone. These three inch, 3/4 ounce baits have the look, sound and size that fish find irresistible. The brass and glass rattles create a loud, unique sound, and the forward weight design makes...

RevMag Walker 3.75" FW Topwater Bait by Savage Gear

Elevate your Topwater experience with the cutting-edge Savage Gear RevMag Walker Salt! Crafted with unrivaled precision and groundbreaking innovation, this lure boasts a patent-pending reverse magnetic weight transfer system for long casts while...

RevMag Walker 3.75" SW Topwater Bait by Savage Gear

Elevate your Topwater experience with the cutting-edge Savage Gear RevMag Walker Salt! Crafted with unrivaled precision and groundbreaking innovation, this lure boasts a patent-pending reverse magnetic weight transfer system for long casts while...

Minnow1 2" Soft Jerkbait by 1standard

Day in and day out, slab crappies eat minnows and shad. With the 1standard Minnow1, now you have the ultimate lure to compete with these natural baitfish. The key to the design is a vertical tail, not seen in most minnow baits, that gives it a true...