NEW Rage Midsize Bug 3.38" Creature Bait by Strike King

The new 3.38” Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who understand this bait’s versatility better...

Pro-Model Crankbait 6XD Hard Knock by Strike King

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike...

NEW KVD Elite 300 Jerkbaits by Strike King

VANDAM WAREHOUSE EXCLUSIVE!  You can only find these colors here at the House of VanDam! Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to...

Chick Magnet Flatside Crankbait by Strike King

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the...

Tour Grade 3/4 oz Double Willow Spinnerbaits by Strike King

The Strike King Tour Grade Spinnerbaits feature an all-new head design allowing it to be more effective in cover. The light wire frame helps produce maximum vibration, paired with pro designed colors...

Baby Squadron 5/16 oz Swimbait Jig Heads by Strike King

The Baby Squadron Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are one of the finest swimbait heads on the market today. The Baby Squadron's...

Baby Squadron 3/16 oz Swimbait Jig Heads by Strike King

The Baby Squadron Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are one of the finest swimbait heads on the market today. The Baby Squadron's...

Baby Squadron 1/8 oz Swimbait Jig Heads by Strike King

The Baby Squadron Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are one of the finest swimbait heads on the market today. The Baby Squadron's...

KVD 15-In-1 Multi-Tool by Strike King

The KVD 15-In-1 Multi-tool is the ultimate tool for anglers. Featuring a quick lock and release tool this Multi-Tool is made for every scenario an angler will face on the water. Features: Needle...

KVD Pro Series Lure Wraps by Strike King

The KVD Pro Series Lure Wraps are the ideal accessory for tournament anglers. The wrap allows for easy management and tangle free rods, while also hidding your secret baits from your competition...

KVD 6" Fillet Knife by Strike King

The KVD 6" Fillet Knife features a strong 4116 German Stainless Steel blade and a precision machined edge that stays sharp allowing anglers to clean limits of fish! The cushioned combat grip allows...

KVD 7" Carbon Steel Pliers by Strike King

The KVD 7" Carbon Steel Pliers are the best tools an angler can have on the boat. Featuring a 45C Carbon Steel Construction these pliers are meant to last trip after trip. Features:  45C Carbon...

KVD 5.5" Precision Braid Scissors by Strike King

The KVD 5" Precision Braid Scissors are the perfect tool for any angler. The strong construction and sharp scissors will cut any strength of braid with ultimate performance. Features: Exclusive...

Red Eye Shad Tungsten 2-Tap 3/4 oz by Strike King

The Red Eye Shad features a unique shad style body, VMC Vanadium Cone Cut hooks, 3D eyes and Pro-Team paint jobs. The shape and special internal weight create a fantastic action! The action when it...

Tour Grade 3/8 oz Spinnerbait by Strike King

All new head design allowing it to be more effective in cover. Light wire frame helping produce maximum vibration, paired with pro designed, hand tied skirt.  Our most premium spinnerbait...

Tour Grade 1/2 oz Spinnerbait by Strike King

All new head design allowing it to be more effective in cover. Light wire frame helping produce maximum vibration, paired with pro designed, hand tied skirt.  Our most premium spinnerbait...

Tour Grade 3/16 oz Weedless Ned Rig Head by Strike King

Featuring a unique head shape that makes almost any lure stand up and a sickle-type hook with wire keeper and weed guard.

Tour Grade 1/8 oz Weedless Ned Rig Head by Strike King

Featuring a unique head shape that makes almost any lure stand up and a sickle-type hook with wire keeper and weed guard.

Tour Grade 1/16 oz Weedless Ned Rig Head by Strike King

Featuring a unique head shape that makes almost any lure stand up and a sickle-type hook with wire keeper and weed guard.

Rage 2.75" Ned Craw by Strike King

The Rage Tail® series' unique and exclusive tail design is engi- neered like no other soft plastic bait. Each is designed with a spe- cific purpose and uses customized hi-grade plastics for...

KVD 1.5 Hard Knock Square Bill Crankbait by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water, power fishing. The squarebill design and unique “hunting” action will constantly "wander"...

KVD Jerkbait 100 by Strike King

The KVD Jerkbait is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and three premium black nickle hooks for...

Hybrid Hunter Jr. Crankbait by Strike King

**New For 2020** The Hybrid Hunter feature a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exaggerated hunting action...

Hybrid Hunter Crankbait by Strike King

**New For 2020** The Hybrid Hunter feature a fat bodied, flat sided shape with a unique, “L-Shaped” 90-degree bill that combine to create a hard thumping, exaggerated hunting action...