Architect A Spinning Reel by 13 Fishing

Designed supremacy from the ground up, delivering top tier features and performance to everyday anglers. The Architect Series possesses our proprietary Coolstop Stage 6 Advanced Polymer Drag with 6X the durability of Carbon Fiber, crafting any fight in...

Gulp! 1" Crickets by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike detail imitates natural prey Durable, easy to maintain, and ready to fish when you...

Gulp! Alive! 7" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on...

Gulp! Alive! 4" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on...

PowerBait 1.25" Swordtail Soft Plastic by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Gulp! 1.5 oz Maggots Jar by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

PowerBait MaxScent 7" Magnum Hit Worm by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

PowerBait MaxScent 2.5" Lil' Super Trooper by Berkley

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with MaxScent technology, the Lil Super Trooper has the action, taste, and scent needed for a successful day of...

PowerBait 3/4" Mayfly by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

PowerBait 1.25" Whipworm by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

PowerBait 3.5" PowerStinger Swimbaits by Berkley

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb...

Gulp! 7" SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on crawler...

Wyandotte Walleye Jig 3/4 oz Jig Heads by Wyandotte Lure

Wyandotte Lure Walleye Jigs are perfect for any vertical jigging conditions. They are all built on a 4/0 Eagle Claw Sickle hook or a heavy wire 4/0 Gamakatsu Sickle hook. These are Tournament grade Jigs for the serious angler. 3 per pack

Wyandotte Walleye Jig 1 oz Jig Heads by Wyandotte Lure

Wyandotte Lure Walleye Jigs are perfect for any vertical jigging conditions. They are all built on a 4/0 Eagle Claw Sickle hook or a heavy wire 4/0 Gamakatsu Sickle hook. These are Tournament grade Jigs for the serious angler. 3 per pack

SlobberKnocker 1/2 oz Bladed Jig by Berkley

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it...

SlobberKnocker 3/8 oz Bladed Jig by Berkley

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it...

Tiny TicklerZ 1.75" Micro Finesse Baits by Z-Man

A downsized rendition of the popular, fish-catching 1.75-inch TRD TicklerZ, the Tiny TicklerZ offers softness, buoyancy and durability in abundance. Among the most versatile of all panfish and trout profiles, the Tiny TicklerZ is easy to rig...

StingerZ 2" Micro Finesse Baits by Z-Man

An exclusive Z-Man bait shape, the 2-inch StingerZ features a unique segmented, straight tail shad profile. A thick, shad/baby panfish body sculpt features a convenient hook slot for easy rigging. Segmented tail undulates and quivers...

Shad FryZ 1.75" Micro Finesse Baits by Z-Man

A bite-sized swimbait that gets eaten by crappies, panfish, trout and all species, the 1.75-inch Shad FryZ represents small shad and baby panfish - among the most preferred forage foods of big panfish. Thin, deep-bodied profile transitions to a...

TRU-X Wally Jig 3/4 oz Jig Heads by Big Bite Baits

Big Bite Baits TRU-X Wally Jig features heavier weights, double bait keeper hooks and all new paint jobs that are great for targeting walleye and more. 3/4 oz: 2-pack 3/0 hook

TRU-X Wally Jig 1 oz Jig Heads by Big Bite Baits

Big Bite Baits TRU-X Wally Jig features heavier weights, double bait keeper hooks and all new paint jobs that are great for targeting walleye and more. 1 oz: 2-pack 3/0 hook

Pro Minnow Head Jig 1/16 oz Jig Heads by Big Bite Baits

Just like Big Bite's popular Minnow Head, but with a wire bait keeper to keep your jig locked in place longer. 10 pack 1/16oz = #4 hook

Minnow Head Jig 1/32 oz Jig Heads by Big Bite Baits

Minnow shaped jigheads are perfect for fishing crappie baits such as small grubs.  10 pack 1/32oz = #4 hook1/16oz = #4 hook

Minnow Head Jig 1/16 oz Jig Heads by Big Bite Baits

Minnow shaped jigheads are perfect for fishing crappie baits such as small grubs.  10 pack 1/32oz = #4 hook1/16oz = #4 hook