Machshad Jointed Swimbait by Mach Baits

The MachShad is a 7/16 oz. lipless multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Featuring a sound chamber that emits a powerful rattle when burned at fast speeds. Unbelievable swimming action, with vibration...

Ned Senko 3" Floating Worms by Gary Yamamoto

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is perfect for Ned rigging. While the...

Custom Size 5 Colorado Blades by Walleye Nation Creations

Image on left = front of bladeImage on right = back of blade A deadly component for walleyes, jumbo perch and other gamefish, WNC's Custom Colorado Blades are custom designed and painted in-house. These next-level designs add maximum flash and vibration...

Fox Shot 3" Drop Shot Bait by Rabid Baits

The Fox shot features a scented, salted sinking body with a specific slow sink rate and a buoyant imbedded 1/2 inch piece of rabbit fur for a tail.  This allows the Fox Shot to sit horizontally in the water when rigged on a drop shot but also...

Senko 5" Worms Bulk 50-Pack by Gary Yamamoto

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of imposters, but nothing beats the original...

Custom Size 4 Colorado Blades by Walleye Nation Creations

Image on left = front of bladeImage on right = back of blade A deadly component for walleyes, jumbo perch and other gamefish, WNC's Custom Colorado Blades are custom designed and painted in-house. These next-level designs add maximum flash and vibration...

Mr. Crappie Scizzor Shad Head 1/8 oz Pre-Rigged Bait by Strike King

Strike King & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! The Mr. Crappie...

Mr. Crappie Scizzor Shad Head 1/16 oz Pre-Rigged Bait by Strike King

Strike King & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! The Mr. Crappie...

Mr. Crappie Sausage Head 1/8 oz Jig Heads by Strike King

The unique shape of the Strike King® Mr. Crappie® Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertically jigged. When the bite comes, the extra-wide jigface prevents the bait from rolling over in...

Mr. Crappie Sausage Head 1/16 oz Jig Heads by Strike King

The unique shape of the Strike King® Mr. Crappie® Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertically jigged. When the bite comes, the extra-wide jigface prevents the bait from rolling over in...

Mr. Crappie Shadpole 2" Soft Swimbait by Strike King

Strike King & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! The Shadpole Soft...

Tour Grade 1/2 oz Skipping Jig by Strike King

The Strike King Tour Grade Skipping Jig turns up the heat at your favorite fishing spot. Designed from scratch by pro angler Andy Montgomery, this performance skipping jig is built around a unique flat-sided head shape that glances lightly off the...

Tour Grade 3/8 oz Skipping Jig by Strike King

The Strike King Tour Grade Skipping Jig turns up the heat at your favorite fishing spot. Designed from scratch by pro angler Andy Montgomery, this performance skipping jig is built around a unique flat-sided head shape that glances lightly off the...

Azuma Z Boss 6 Crankbait by Profound Outdoors

Designed by one of the most dominant crankbait anglers of all time and Major League Fishing Pro, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to...

Hybrid Hunter Shallow Crankbait by Strike King

Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility...

Rattlin' Rage Craw 4" Creature Bait by Strike King

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful...

Rage Scounbug 3.5" Creature Bait by Strike King

The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a life-like, natural action and six legs for a realistic crawfish appearance. This junior sized...

Revo X Spinning Reel by Abu Garcia

Revo® trusted reliability and performance welcome the X to the lineup of Revo® spinning reels. Featuring the same forward-thinking design, durability, and performance, the Revo® X starts with a compact Insert Molded C6 (IM-C6™) carbon...

Revo Winch SP30 Spinning Reel by Abu Garcia

Redesigned from the ground up, the Revo Winch spinning reel has been engineered to be the pinnacle of performance for techniques that require precise and methodical retrieves. With a 4.8:1 gear ratio, the Revo Winch excels at throwing small crankbaits,...

Revo SX Spinning Reel by Abu Garcia

Redesigned from the ground up, the Revo SX spinning reel has been engineered to deliver unmatched performance and durability. It combines a Zenon inspired A-SYM body design to minimize the body size and optimize weight and balance with the AM-G fully...

Revo3 X Spinning Reel by Abu Garcia

Redesigned from the ground up, the Revo X spinning reel has been engineered to deliver unmatched performance and durability. It combines a Zenon inspired A-SYM body design to minimize the body size and optimize weight and balance with the AM-G fully...

Revo Rocket Spinning Reel by Abu Garcia

Redesigned from the ground up to provide anglers the speed they need, no matter the technique. Featuring our new 7.6:1 gear ratio, the Revo Rocket delivers blazing fasts speeds up to 47" IPT* (40 size). It combines a Zenon inspired A-SYM body design to...

Revo X Low Profile Baitcast Reel by Abu Garcia

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo X low profile reel features a C6 Carbon frame and asymestrical body to optimize, weight,...

Revo Winch RH Low Profile Baitcast Reel by Abu Garcia

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo Winch features an asymetrical body design and our X2-Cräftic™ alloy frame and...