PowerBait MaxScent 2.75" Lil' General by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Dead Quiver 2.0 2.75" Ned Bait by Set The Hook Bait Co.

Designed to be fished on slack lined ned rigs the Dead Quiver 2.0 does nothing but stand up and quiver. This is the ultimate do nothing bait, but it can also be hopped on the bottom to imitate a dying bait fish. The plastic is super soft and extremely...

Yammy Fish 3" Stick Bait by Jackall

The Jackall 3" Yammy Fish is the ultimate compact worm designed to attract even the most finicky fish. The high density soft plastic design allows for the perfect fall rate, combined with a slim straight tail the Yammy Fish sits on the bottom tail up...

Yum Dinger Worm 5" Stick Bait

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

Yum Dinger 4" Stick Bait

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

TRD TicklerZ 2.75" Ned Rig Bait by Z-Man

The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ™ and NedlockZ™ jigheads, its buoyant...

RattleSnake 4.75" Soft Stick Bait by GrandeBass

RattleSnakes’ are extremely versatile and can literally be fished in any condition and rigged for almost any application. Fish the RattleSnake on the deadly end of a Carolina rig, weightless, weighted hook, Texas-rig, shaky head, drop shot. And don’t...

KVD OPT 4.5" Supa Fry by Strike King

The KVD Supa Fry by Strike King is the newest member of the KVD Perfect Plastic series of soft baits. It is a 4.5" “french fry” style bait that features very defined ridges that promote its lifelike action. From Carolina rigging and wacky rigging to drop...

KVD Ned Ocho Worm by Strike King

Please note: The 2020 Strike King catalog lists the Ned Ocho as a 2.5" soft bait.  The size listed on the packaging and actual size of the bait are 2.75". The Ned Ocho by Strike King is an 8-sided Ned rig worm-style bait in the new Perfect Plastics...

Hyper Worm by Lake Fork Trophy Lures

The segmented body and unique paddle tail of the Hyper Worm combine to emit a strong vibration in the water, giving it a presentation bass have never seen in a soft plastic worm. Whether rigged Texas-style, as a jig trailer, or Carolina-rigged, the Hyper...

Finesse TRD 2.75" ElaZtech Stick Bait by Z-Man

The Finesse TRD (The Real Deal) is designed specifially for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While...

Double Ringer 4" Stick Bait by Zoom

The 4" Zoom Double Ringer is the ultimate "do nothing" bait that fish just can't resist, even when the bite is tough. This simple bait works especially well in heavily fished areas. Use with Carolina-rig, drop shot, or shakey head. All Zoom Baits feature...

Centipede Baits by Zoom

The 4-1/4" Centipede is a straight-bodied soft bait with a "do nothing" muted action that fish just can't resist. Works especially well in cold water and heavily fished areas. Use with Carolina, splitshot, shaking or finesse rigs in open water. All Zoom...

Big TRD 4" ElaZtech Stick Bait by Z-Man

The 4" Big TRD (The Real Deal) is designed specifially for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While...

Baby RattleSnake 3.75" Soft Stick Bait by GrandeBass

RattleSnakes’ are extremely versatile and can literally be fished in any condition and rigged for almost any application. Fish the RattleSnake on the deadly end of a Carolina rig, weightless, weighted hook, Texas-rig, shaky head, drop shot. And don’t...

AirTail Rattler 5" Soft Stick Bait by GrandeBass

The 5” AirTail Rattler may be one of the most innovative worm designs to come to market. Years in design and development, this new product gives anglers multiple options with one lure. The AirTail chamber gives anglers a variety of options to adapt...

5" Zero Sinking Worm by Strike King

Greg Hackney's 3X Zero by Strike King is truly an incredible lure. Just put it in front of a bass and he is going to hit it. “You won’t “0” with a ZERO!” It is heavily salt impregnated for a fast sink rate and the flexibility of the material gives it...

5" Senkos by Gary Yamamoto

This lure is overwhelmingly favored by bass and anglers alike. Try out this go-to bait to catch the biggest lunker of your day, your season or your lifetime! Bass can hardly resist the Senko's unique horizontal fall when fished weightless or wacky style...

5" Senko Laminates by Gary Yamamoto

Try out these two-tone lures in the ever-popular Senko style. Bass can hardly resist the Senko's unique horizontal fall when fished weightless or wacky style. Not only does the Senko have incredible fish-catching action, but it casts like a bullet and...

5" Ocho Worm by Strike King

The Ocho by Strike King is an 8-sided worm-style bait in the new Perfect Plastics division. Strike King's Perfect Plastics are the softest, saltiest plastic lures ever produced, and feature Strike King's Exclusive Coffee Scent! These baits contain the...

4" Senkos by Gary Yamamoto

This lure is overwhelmingly favored by bass and anglers alike. Try out this go-to bait to catch the biggest lunker of your day, your season or your lifetime! Bass can hardly resist the Senko's unique horizontal fall when fished weightless or wacky style...

4" Ring-Fry by Lake Fork Lures

Lake Fork Trophy Lures has improved the popular French fry lure with their 4" Ring-Fry. The Ring Fry's extra large tapered, ringed body conceals air pockets that create a natural breathing action. The large ringed body also conceals the hook making the...

4" Ocho Worm by Strike King

The Ocho by Strike King is an 8-sided worm-style bait in the new Perfect Plastics division. Strike King's Perfect Plastics are the softest, saltiest plastic lures ever produced, and feature Strike King's Exclusive Coffee Scent! These baits contain the...

Ven-Rig 3" Sling Series 1/8 oz Ned Rig Kit by Venom Lures

Venom's Salty Slings are the preferred choice over any other brand. Venom uses a larger grain salt keeping the bait soft but making it a lot more tear resistant. Combine that with their special scent and you have one of the most productive baits ever to...