Soft Stick Baits

Lunker Log 5" Worm by Googan Baits

Features: 5" Length Soft Texture & Subtle Shimmy Action! Lateral Lines Hot Colors Perfect Shape Slaunch Sauce Scent Super Salty!

KVD OPT 4.5" Supa Fry by Strike King

When bites are hard to come by, go retro with a Strike King KVD OPT Supa Fry. Its classic shape has accounted for countless limits over the years – but now the Strike King pros have updated this venerable finesse bait to make it even deadlier. The...

KVD Ned Ocho Worm by Strike King

Please note: The 2020 Strike King catalog lists the Ned Ocho as a 2.5" soft bait.  The size listed on the packaging and actual size of the bait are 2.75". The Ned Ocho by Strike King is an 8-sided Ned rig worm-style bait in the new Perfect Plastics...

Finesse TRD 2.75" ElaZtech Stick Bait by Z-Man

The Finesse TRD (The Real Deal) is designed specifially for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While...

FattyZ 5" ElaZtech Worm by Z-Man

When FLW Tour pro, Luke Clausen, approached Z-Man with a new bait design, they listened. The result is the FattyZ. Ideal for power-finesse situations and equipped with a molded-in slot for easy hook penetration. Overall, this 5" bait is unique, lifelike...

Double Ringer 4" Stick Bait by Zoom

The diminutive and subtle Double Ringer looks simple, and it is, but this ringed assassin is deadly on fish that want a quick darting action in a small package. Put it on a Carolina rig or a dropshot, or fish it weightless around grass, and when one side...

Centipede 4" Soft Stick Baits by Zoom

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like it shouldn’t have much action, but it darts and glides with a simple twitch of the rod. In addition...

Big TRD 4" ElaZtech Stick Bait by Z-Man

The 4" Big TRD (The Real Deal) is designed specifially for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While...

Baby RattleSnake 3.75" Soft Stick Bait by GrandeBass

RattleSnakes’ are extremely versatile and can literally be fished in any condition and rigged for almost any application. Fish the RattleSnake on the deadly end of a Carolina rig, weightless, weighted hook, Texas-rig, shaky head, drop shot. And don’t...

AirTail Rattler 5" Soft Stick Bait by GrandeBass

The 5” AirTail Rattler may be one of the most innovative worm designs to come to market. Years in design and development, this new product gives anglers multiple options with one lure. The AirTail chamber gives anglers a variety of options to adapt...

Zero Sinking 5" Worms by Strike King

Greg Hackney's 3X Zero by Strike King is truly an incredible lure. Just put it in front of a bass and he is going to hit it. “You won’t “0” with a ZERO!” It is heavily salt impregnated for a fast sink rate and the...

Senko 5" Worms by Gary Yamamoto

This lure is overwhelmingly favored by bass and anglers alike. Try out this go-to bait to catch the biggest lunker of your day, your season or your lifetime! Bass can hardly resist the Senko's unique horizontal fall when fished weightless or wacky style...

Senko 5" Stick Bait Laminates by Gary Yamamoto

Try out these two-tone lures in the ever-popular Senko style. Bass can hardly resist the Senko's unique horizontal fall when fished weightless or wacky style. Not only does the Senko have incredible fish-catching action, but it casts like a bullet and...

KVD Ocho 5" Worms by Strike King

The Ocho by Strike King is an 8-sided worm-style bait in the new Perfect Plastics division. Strike King's Perfect Plastics are the softest, saltiest plastic lures ever produced, and feature Strike King's Exclusive Coffee Scent! These baits contain the...

Senko 4" Worms by Gary Yamamoto

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of imposters, but nothing beats the original...

KVD Ocho 4" Worms by Strike King

The Ocho by Strike King is an 8-sided worm-style bait in the new Perfect Plastics division. Strike King's Perfect Plastics are the softest, saltiest plastic lures ever produced, and feature Strike King's Exclusive Coffee Scent! These baits contain the...

3" NED Worms by RoboWorm

Meet Roboworm's all new 3" NED Worm! Designed to be fished with a jig head for the popular "ned" rig technique. But this bait will do so much more. A true multi-purpose tool, this new design excels on the Ned Rig, Drop Shot, Wacky Rig, Weedless, Shakey...

Ven-Rig 3" Sling Series 1/8 oz Ned Rig Kit by Venom Lures

Venom's Salty Slings are the preferred choice over any other brand. Venom uses a larger grain salt keeping the bait soft but making it a lot more tear resistant. Combine that with their special scent and you have one of the most productive baits ever to...