Painted Slim Minnow 4" Soft Jerkbait by Big Bite Baits

Whether you like fishing for walleye, bass, or basically any other game fish, the Slim Minnow will catch 'em! The slim body design with flat sides gives it a fast darting action when combined with the flat forked tail. The painted colors are air brushed...

Flat Cat 2.25" Dropshot Bait by Great Lakes Finesse

The ultimate super finesse dropshot bait. A thin tail provides maximum movement from a deadstick style presentation, and the body profile mimics a baby catfish, or small goby in the water or on the bottom. This bait is best fished as a dropshot, or...

Powerbait MaxScent 4" Flatnose Minnow 30pk by Berkley

PowerBait MaxScent line of baits release a super-charged scent fieldattracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Jerk Minnow Jr. 4" Soft Jerkbait by Kalin's

The Jerk Minnow Jr. provides a swift and lifelike action that mimics the swimming motion of common baitfish in a smaller size.

Magic Flick 3.5" Finesse Bait by Beast Coast

The 3.5'' Magic Flick is a machine assisted handpour that was designed to tempt even the most heavily pressured fish on a dropshot, neko or weighted wacky rig.  Designed with a tapering under-fin to impart subtle movement, an hourglass shape for...

Magnum Super Fluke 7" Swimbait by Zoom

For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match monster forage and tempt the biggest bass on your lake, without sacrificing any of the qualities...

Gulp! 4" Minnow by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Replaces the real thing Water-based formula has lifelike taste and texture

Gulp! 3" Minnow by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Replaces the real thing Water-based formula has lifelike taste and texture

Gulp! 2.5" Minnow by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Replaces the real thing Water-based formula has lifelike taste and texture

Gulp! Alive 1" Minnow Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait...

Z-Too 5" Sinking Jerkbait by Strike King

The Z-Too by Strike King is a salt impregnated slow sinking jerkbait made with the revolutionary Elaztech material. These minnow shaped lures are tremendous fish catchers. The Z-TOO is impregnated with salt to give it a slow sinking action. It fishes...

The Fluke 4" Bait by Zoom

The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put in on a dropshot, a shakey head, a belly-weighted hook or even a castable umbrella rig and choose a color to match the prevailing forage...

Super Fluke Jr. 4" by Zoom

The Zoom Super Fluke Jr. is a salt impregnated slow sinking jerkbait with a realistic minnow shape and split tail design. Best fished on a weightless Texas rig or try drop shotting. Great for fishing through weed pockets. 4" bait; 10 per package.

Super Fluke 5" Bait by Zoom

The Zoom Super Fluke is a salt impregnated slow sinking jerkbait with a realistic minnow shape and split tail design. Best fished on a weightless Texas rig or try drop shotting. Great for fishing through weed pockets. 5" bait; 10 baits per package.

StreakZ 5" ElaZtech Jerkbaits by Z-Man

Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ 5" will entice strikes from virtually every fresh- and saltwater species that swims. Super-durable ElaZtech construction helps them...

StreakZ 3.75" ElaZtech Jerkbaits by Z-Man

Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ 3.75" will entice strikes from virtually every fresh- and saltwater species that swims. Specially designed for finesse applications, this bait is superb for drop shotting...

Scented Jerk ShadZ 5" Jerkbaits by Z-Man

A super-lifelike, salt-impregnated soft jerkbait whose lively split-tail design perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook. The five-inch...

Powerbait MaxScent 4" Flatnose Minnow by Berkley

PowerBait MaxScent line of baits release a super-charged scent fieldattracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait 3" Dropshot Power Bass Minnow by Berkley

Features: Dropshot Bass Minnow Creates harmonic vibration that draws active fish Emulates movement of small baitfish Outstanding for deep water dropshotting Now with lifelike detail, 3D eyes and holographic inserts  Size: 3 inches 10 per...

Jerky J 5" Soft Jerkbaits by Castaic

This 5" soft jerk bait was created with an incredible, life-like scale pattern, fins and gill plate. It has hand painted eyes and a multi-colored paint job. These incredible jerk baits jump, dart and splash at the surface like no other. Molded soft...

Gulp Alive 4" Minnow Pint Buckets by Berkley

Berkley Gulp! Alive! is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them back into the bucket. The Gulp! Alive! baits absorb 20% more...

Gulp! Alive 3" Minnow Pint Buckets by Berkley

Berkley Gulp! Alive! is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them back into the bucket. The Gulp! Alive! baits absorb 20% more...

Giant Jerky J 7" Soft Jerkbaits by Castaic

A go-to favorite of the Bass Dr., Jason Lambert, Jerky J’s are the super soft jerk baits that dart, jump and glide like no other! The Giant Jerky J model won Jason’s 2016, 2017, and 2018 FLW win at Kentucky Lake, helping him best his own personal record...

Baby Z-Too 3.5" Sinking Jerkbait by Strike King

The Baby Z-Too by Strike King is a salt impregnated slow sinking jerkbait made with the revolutionary Elaztech material. These minnow shaped lures are tremendous fish catchers. The Baby Z-TOO is impregnated with salt to give it a slow sinking action. It...