Soft Jerkbaits

Powerbait MaxScent 4" Flatnose Minnow by Berkley

PowerBait MaxScent line of baits release a super-charged scent fieldattracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

Jerky J 5" Soft Jerkbaits by Castaic

This 5" soft jerk bait was created with an incredible, life-like scale pattern, fins and gill plate. It has hand painted eyes and a multi-colored paint job. These incredible jerk baits jump, dart and splash at the surface like no other. Molded soft...

Gulp Alive! 4" Minnow by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 3" Minnow by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Baby Z-Too 3.5" Soft Jerkbait by Strike King

The Baby Z-Too by Strike King is a salt impregnated slow sinking jerkbait made with the revolutionary Elaztech material. These minnow shaped lures are tremendous fish catchers. The Baby Z-TOO is impregnated with salt to give it a slow sinking action. It...

Slug-Go 6" Soft Jerkbait by Lunker City Lures

This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits. By having a slender profile and erratic darting action this lure broke the boundaries and...

Caffeine Shad 5" Soft Jerkbait by Strike King

The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and twitch it for topwater bite and subsurface action. Fish the Caffeine Shad on a Carolina rig or...

Fin-S Fish 4" Soft Jerkbaits by Lunker City Lures

If any artificial lure can mimic a baitfish better than the original Slug-Go, it's got to be the Fin-S Fish, with its thinner, deeper-bodied profile and forked tail. The Fin-S Fish has been part of the Lunker City line up since the mid-eighties. In...

Caffeine Shad 4" Soft Jerkbait by Strike King

The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and twitch it for topwater bite and subsurface action. Fish the Caffeine Shad on a Carolina rig or...

Slug-Go 4.5" Soft Jerkbait by Lunker City Lures

The Slug-Go is the lure that started the soft stick bait revolution! Created by Herb Reed, the Slug-Go is precision balanced to produce the erratic, injured prey action that draws instinctive strikes from all predatory fish.

2.5" Fin-S Fish by Lunker City Lures

If any artificial lure can mimic a baitfish better than the original Slug-Go, it's got to be the Fin-S Fish, with its thinner, deeper-bodied profile and forked tail. The Fin-S Fish has been part of the Lunker City line up since the mid-eighties. In...

Gulp! Alive! 2.5" Minnow by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live...