GOAT ToadZ 4" Topwater Frog by Z-Man

Buoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to greatly enhance castability. The customized cupped kicker tail design from the original GOAT™ bait series...

Mark Rose Signature Series Speed Spool Baitcasting Reel by Lew's

The Lew's Mark Rose Speed Spool baitcasting reel features a 5 bearing system with High Strength Speed Gears. The lightweight one-piece frame with anodized aluminum spool makes it comfortable for a full day on the water. The high speed 7.1:1 gear ratio...

Jabber Jaw 60 Deep Squarebill Crankbait by 13 Fishing

This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loudand furious. The chattering bill is rigged inside the full metal jowls which give it a roaring resonance asit bangs side to side...

Hypermag Speed Spin Spinning Reel by Lew's

The HyperMag Speed Spin is designed for highly competitive fishing that requires nothing less than the finest gear. What sets the HyperMag Speed Spin apart is the extraordinary engineering of the lightweight magnesium body and the high strength...

Custom Speed Spool SLP Gen2 Baitcasting Reel by Lew's

The Custom Speed Spool is downsized without compromise, made possible by SLP cutting-edge engineering, styling and performance. The reel is compact in height and width, realizing a 10 percent overall reduction in size from traditional sleek Speed Spool...

Custom Pro Speed Spool SLP Gen2 Baitcasting Reel by Lew's

Built on Lew’s new and exclusive SLP Super Low Profile platform, the new Custom Pro speed spool is compact, powerful and loaded. It is Lew’s lowest profile design ever, weighs only 5.8 ounces, sits super low on the reel seat and provides...

Creed X Spinning Reel by 13 Fishing

Creed X offers comfort and a secure grip with the Evolve Soft Touch Knob, a Strong Arm one-piece aluminum handle and a silky smooth 6 disc carbon drag system. Precision Japanese Hamai cut gearing elevates tolerances, resulting in a smooth retrieve. The...

Gambit 4.5" Swimbait by Lunkerhunt

The Lunkerhunt Gambit Swimbait is designed to catch both saltwater and freshwater gamefish species. Its premium finish mimics a wide range of baitfish species, while the weedless hollow-body design allows it to run true around cover as well as in open...

Glacier XTi Ice Fishing Combo by Quantum

Quantum XTi Ice features a lightweight graphite reel with a Reel Engine Design for superior freeness. It is equipped with an 8-ball bearing system and a continuous anti-reverse clutch for smooth performance and solid hook sets. This combo has an aluminum...

Frost Bite Ice Fishing Spinning Rod by Celsius

The Frost Bite Rod by Celsius features a high vis orange tip on a fiberglass blank, with an orange camo EVA handle, chrome guides and graphite slide rings.  

Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast

The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and...

Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures

The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three...

Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures

Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions...

Baby GOAT 3" Creature Bait by Z-Man

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT's segmented, slightly flattened...

GOAT 3.75" Creature Bait by Z-Man

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT's segmented, slightly flattened...

Mach 1 SLP Baitcasting Reel by Lew's

One-piece lightweight SLP graphite frame and sideplates with 3 drain ports Premium 8 bearing system with stainless steel double shielded bearings and Zero Reverse one-way clutch High strength solid brass Speed Gears, cut on precision Hamai CNC gear...

Mach Smash Spinning Reel by Lew's

Rugged, lightweight graphite body 8-bearing system (7+1) with Zero Reverse® one-way clutch bearing Skeletal graphite rotor Anodized ported knurled aluminum spool Fold down anodized aluminum handle with Combat Grip® Strong and balanced aluminum...

Mach 1 Speed Spin Spinning Reel by Lew's

The Mach I Speed Spin reel is a good all-purpose reel and features a lightweight yet rugged graphite body, skeletal C40 carbon rotor and smooth 10-bearing system. The stainless steel bail is strong and balanced. The spool is double anodized ported...

HyperMag Speed Spool SLP Baitcasting Reel by Lew's

Built on the exclusive SLP Super Low Profile platform, which is Lew’s lowest profile design. The HyperMag baitcaster has a one-piece magnesium frame, C45 carbon sideplates and premium 11-bearing system with double-shielded stainless bearings...

Chatterbait 3/8 oz JackHammer Stealthblade by Z-Man

A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving force behind the patented new ChatterBait design, a clear...

Chatterbait 1/2 oz JackHammer Stealthblade by Z-Man

A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving force behind the patented new ChatterBait design, a clear...

CrossEyeZ 3/8 oz Chatterbait by Z-Man

Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man's CrossEyeZ jig series. A custom 5/0 O'Shaughnessy hook bolsters hookup and landing percentages. For optimal snag...

CrossEyeZ 1/2 oz Chatterbait by Z-Man

Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man's CrossEyeZ jig series. A custom 5/0 O'Shaughnessy hook bolsters hookup and landing percentages. For optimal snag...

KVD Smoke S3 PT Baitcast Reels by Quantum

Fish with the baitcaster Kevin Vandam favors for tournament work. The Quantum® KVD Smoke® S3 Baitcast Reel presents a host of Performance Tuned features for the serious bass chaser.    It's built with Quantum's PT Low-Profile Design,...