Fishing Sales

Throttle Baitcast Reels by Quantum

Smooth casting and accuracy paired with long-lasting durability make Quantum’s Throttle baitcast reel a favorite among anglers. Housed in a lightweight, yet tough graphite frame and side cover, the Throttle reel is built with 8 bearings (7 +...

Saucy Swimbait 1/4 oz Jig Heads by Googan Squad

The Googan Saucy Swimbait Jig Heads are a premium leaded Jig Head equipped with a custom black nickel hook. Each swimbait head was custom designed & painted to match the most prevalent freshwater forage across the country. Saucy Swimbait Heads...

2" Tasty Tubes by Googan Squad

The all new Tasty Tube is a smaller version of the popular Doob Tube, re-engineered to be the perfect bite-size snack for bluegill, crappie, & other panfish. The Tasty Tube features a solid body for increased durability and easy rigging. Like the...

Dub Grub 1.75" Bait by Googan Squad

The Dub Grub is a newest addition to the Googan Crappie line and is the perfect panfish-sized rendition of the Googan Baits Love Grub. The Dub Grub utilizes a ribbed body and two of our oversized hyper tails for a tantalizingly slow fall and increased...

Tungsten Thunder Cricket 3/4 oz Vibrating Swim Jig by Strike King

Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make...

Machshad 120 Jointed Swimbait by Mach Baits

The MachShad 120 is a 1 oz lipless multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Featuring a sound chamber that emits a powerful rattle when burned at fast speeds. Unbelievable swimming action, with vibration...

KVD 300DS 4.75" Deep Sinking Jerkbait by Strike King

The KVD J300 Deep Sinking Jerkbait allows you to fish a jerkbait in depths that no other jerkbait can get to. Watch it sink down on your forward-facing sonar until it gets to the depth you desire, then start ripping it back to the boat and watch the...

KVD Elite 300 Deep Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 200 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

KVD Elite 200 Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 200 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

Mr. Crappie Slab Shaker Spinning Reel by Lew's

Features: 2 Bearing System Multi-stop anti-reverse Graphite frame Graphite sideplates Graphite Spool Graphite rotor Folding handle with SoftTouch knob Right or Left hand retrieve Specifications: Model REEL BEARINGS GEAR RATIO RECOVERY PER TURN...

Killer Fish 2.75" Rattling Shallow Diving Crankbait by Ice Strong

The Killer Fish was designed using a time-tested killer body shape, but with next-level attention to detail that will catch more fish. The Killer Fish features a 3D scale pattern with a clear UV coating plus premium Mustad KVD Triple Grip hooks - Red on...

Eye Candy 3.5" Paddle Tail Swimbait by Northland Tackle

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Eye Candy 6" Nightcrawler by Northland Tackle

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Eye Candy 4" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3.5" Jig Crawler by Northland Tackle

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike...

Eye Candy 3" Grub by Northland Tackle

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body...

Scope Stik 120 Suspending 4-6' Jerkbait by Bill Lewis

With or without forward-facing sonar, the fish can’t resist the exaggerated action of the ScopeStik. It’s unique, flaring lip shape makes it turn sharper than other jerkbaits and its flattened sides flash hard. This helps it be seen by fish...

Scope Stik 120 Suspending 7-10' Jerkbait by Bill Lewis

With or without forward-facing sonar, the fish can’t resist the exaggerated action of the ScopeStik. It’s unique, flaring lip shape makes it turn sharper than other jerkbaits and its flattened sides flash hard. This helps it be seen by fish...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...

Sprayin' Shad 2-3/8" Finesse Popper by Mach Baits

The unique open gill design of the 1/4 oz. Sprayin’ Shad allows water to pass through the body of the lure, producing an unbelievable spray and bubble trail. Twitch slowly with a low rod tip, and watch it spray like no other popper...

Slack Jaw 1/2 oz Lipless Crankbait by Mach Baits

Mach Baits' Slack Jaw is a 1/2 oz. lipless crankbait with multiple line ties to vary the retrieval depth — use the forward tie for greater depth and the back tie for targeting shallow fish. Featuring a unique bill design and rattle chamber...

Machshad 90 Jointed Swimbait by Mach Baits

The MachShad 90 is a 7/16 oz. lipless multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Featuring a sound chamber that emits a powerful rattle when burned at fast speeds. Unbelievable swimming action, with vibration...

Hybrid Hunter Shallow Crankbait by Strike King

Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility...