Fishing Sales

SpiderWire DuraBraid Hi-Vis Yellow 150 yd Spools

SpiderWire® DURABRAID is 25% tougher than conventional braids!  Strong knots with super shock absorbency, SpiderWire DURABRAID is now the toughest braid in the market. Designed to be fished around rocks, docks, boat hoists, heavy vegetation,...

SpiderWire DuraBraid Moss Green 150 yd Spools

SpiderWire® DURABRAID is 25% tougher than conventional braids!  Strong knots with super shock absorbency, SpiderWire DURABRAID is now the toughest braid in the market. Designed to be fished around rocks, docks, boat hoists, heavy vegetation,...

Hammer Trap 5/8 oz Lipless Crankbait by Bill Lewis

The Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The Hammer-Trap's name is derived from the incredible hammering action. This action, which will literally rock your rod tip, also...

Hammer Trap 3/8 oz Lipless Crankbait by Bill Lewis

The Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The Hammer-Trap's name is derived from the incredible hammering action. This action, which will literally rock your rod tip, also...

Zumverno SP Flash Boost 3.7" Jerkbait by Shimano

Powered by Shimano's BOOST CONCEPT lure technologies, the Zumverno 95SP FB expands Shimano's lineup of freshwater lures and is the ideal bait for anglers needing to downsize their offering to match the condition. The wide-bill design gives this jerkbait...

Swagy TW 3/8 oz Spinnerbait by Shimano

Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a...

Swagy DW 1/2 oz Spinnerbait by Shimano

Shimano's Swagy spinnerbait incorporates an innovative tapered-wire design to add durability without sacrificing the lure's vibration. The lower arm's thicker (0.95mm) wire improves hookup ratios and adds durability. Swagy's upper arm tapers to a...

Throttle Baitcast Reels by Quantum

Smooth casting and accuracy paired with long-lasting durability make Quantum’s Throttle baitcast reel a favorite among anglers. Housed in a lightweight, yet tough graphite frame and side cover, the Throttle reel is built with 8 bearings (7 +...

Shad Rap Elite 75 3" Crankbait by Rapala

The Shad Rap Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a profile of a natural shad baitfish, and the swimming action of a wounded minnow. Equally effective cast or...

Shad Rap Elite 55 2.25" Crankbait by Rapala

The Shad Rap Elite is built around the features of the popular and proven original Shad Rap. The Elite structure consists of premium balsa wood, a profile of a natural shad baitfish, and the swimming action of a wounded minnow. Equally effective cast or...

Mr. Crappie Slab Shaker Spinning Reel by Lew's

Features: 2 Bearing System Multi-stop anti-reverse Graphite frame Graphite sideplates Graphite Spool Graphite rotor Folding handle with SoftTouch knob Right or Left hand retrieve Specifications: Model REEL BEARINGS GEAR RATIO RECOVERY PER TURN...

Killer Fish 2.75" Rattling Shallow Diving Crankbait by Ice Strong

The Killer Fish was designed using a time-tested killer body shape, but with next-level attention to detail that will catch more fish. The Killer Fish features a 3D scale pattern with a clear UV coating plus premium Mustad KVD Triple Grip hooks - Red on...

KVD 7.5" Zeus Worm by Strike King

Strike King’s Zeus Worm is an extra large 9.5-inch worm that is developed with the advanced Perfect Plastics pouring system to create vivid, strike-enticing colors. The advanced design allows for a coffee scent to be infused into the plastic of...

Macbeth Original 63F 2.5" Crankbait by Shimano

The Macbeth 63F crankbait expands Shimano's offering of freshwater lures and is the ideal option for anglers cranking in heavy cover or targeting fish actively feeding on bait. The Hybrid Edge square bill enables the MB-63F to dive to depths...

Bounty Fish 140 5.5" Soft Jerkbait by Jackall

The Jackall Bounty Fish fluke-style bait was designed to allow anglers to fish on cover with a walk-the-dog action in a way that simply can't be done with hard baits. The soft jerkbait lure features a heavily ribbed section that grabs water and slows...

Tatula SV 70 Baitcast Reel by Daiwa

The new Tatula SV70 reel with an all-new frame size to be the smallest, lightest, and most palmable Tatula SV reel the company has ever introduced. The amazing new Tatula reel is one of the lightest, one of the most controlled baitcasting reels on the...

Tatula 80 Baitcast Reel by Daiwa

The Daiwa Tatula 80 features an aluminum frame, aluminum handle side plate, and is extremely palmable. It contains Daiwa’s esteemed Magforce casting system on the non-handle side. With regards to gearing, it also contains Daiwa’s Hyperdrive...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...

Mr. Crappie Scizzor Shad Head 1/8 oz Pre-Rigged Bait by Strike King

Strike King & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! The Mr. Crappie...

Mr. Crappie Scizzor Shad Head 1/16 oz Pre-Rigged Bait by Strike King

Strike King & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! The Mr. Crappie...

PowerBait 1.25" Swordtail Soft Plastic by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Gulp! 7" SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp!® SR Crawler was developed in cooperation with Korey Sprengle, THE top walleye pro on crawler...

Weedless Squadron 3/4 oz Swimbait Jig Heads by Strike King

The legendary Squadron Swimbait Jig Head just got better. Strike King Lure Company is pleased to announce the weedless version of this best-seller. The weed guard in this jighead has the perfect combination of strand count, strand thickness and strand...

Weedless Squadron 1/4 oz Swimbait Jig Heads by Strike King

The legendary Squadron Swimbait Jig Head just got better. Strike King Lure Company is pleased to announce the weedless version of this best-seller. The weed guard in this jighead has the perfect combination of strand count, strand thickness and strand...