SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Universal MEGA Live Hand Control by Humminbird $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Origin A Baitcasting Reels by 13 Fishing $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Kalon Blackout Spinning Reels by 13 Fishing $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options
SALE Omega Pro Spincast Reels by Zebco $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Hella CrawZ ElaZtech Bait by Z-Man $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Procyon LT Spinning Reels by Daiwa $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Juicee Jig 3/8 oz Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE VileBug 4" Creature Bait by BioSpawn $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Recon 2.75" Crankbait by Googan Squad $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Banger 2.25" Square Bill Crankbait by Googan Squad $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Grass Hero 3/8 oz Swim Jig by Googan Squad $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Zinger 3/8 oz Spinnerbait by Googan Squad $6.99 $6.99 $6.29 Choose Options SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE ZinkerZ 5" ElaZtech Stick Baits by Z-Man As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart... $4.99 Reg. $4.99 $4.49 - $4.99 Choose Options
SALE Hybrid Hunter Jr. Shallow Crankbait by Strike King Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility... $8.99 $8.99 $8.09 Choose Options SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Tungsten Thunder Cricket 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Tungsten Thunder Cricket 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make... $17.99 $17.99 $16.19 Choose Options SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Thunder Cricket Gold 3/8 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Thunder Cricket Gold 1/2 oz Vibrating Swim Jig by Strike King Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner... $13.99 $13.99 $12.59 Choose Options SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Universal MEGA Live Hand Control by Humminbird Every detail, in any direction, now for every boat. The Universal Hand Control for MEGA Live provides hand control steering of the MEGA Live transducer. Which brings this technology to virtually any boat, thanks to an adjustable GeigerTec mount,... $2,049.99 $2,049.99 $1,549.99 Sold Out SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE MEGA Live TargetLock Adapter Kit for Ultrex by Humminbird This adapter kit is for users who already have a MEGA Live Imaging Transducer and Minn Kota Ultrex trolling motor and are looking to add the advantages of MEGA Live TargetLock. This kit DOES NOT INCLUDE the MEGA Live Imaging Transducer... $1,499.99 $1,499.99 $999.99 Add to Cart SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE MEGA Live Imaging with TargetLock for Ultrex by Humminbird MEGA Live TargetLock™ is independently mounted from the trolling motor shaft and provides full use of the trolling motor, including Spot-Lock®, without sacrificing the sonar view. The TargetLock feature allows anglers to lock the MEGA Live... $2,999.99 $2,999.99 $2,499.99 Add to Cart SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Origin A Baitcasting Reels by 13 Fishing The Origin A is a feature-packed low-profile reel with unmistakable style that is designed for when you don’t count on luck or coincidence for success on the water. Our proprietary Arrowhead line guide and 6-way centrifugal braking system deliver... $79.99 $79.99 $39.99 Choose Options SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Kalon Blackout Spinning Reels by 13 Fishing An X rated display of appeal and performance, the Kalon Blackout is an obsidian and charcoal masterpiece. Geared up with a powerful Precision CNC Cut Z Cast Drive Gear and balanced with the silky smooth Performance Drag it is excellence in noir... $79.99 - $84.99 Reg. $79.99 $69.99 - $74.99 Choose Options
SALE Kalon A Spinning Reels by 13 Fishing At home both in open water and in the frozen tundra, the Kalon A is performance proven and tested by the most rugged and rowdy anglers we have. Designed by our gurus, this reel is outfitted with a Precision CNC Cut Z Cast Drive Gear and Performance Drag... $69.99 - $74.99 Reg. $69.99 $59.99 - $64.99 Choose Options
SALE Omega Pro Spincast Reels by Zebco The world’s best spincast reel. 20% lighter than our standard Omega®. With an incredibly smooth 7-bearing drive and premium components for years of great fishing. Comes with spare spool and extra dual-paddle handle... $89.99 $89.99 $59.99 Choose Options SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Hella CrawZ ElaZtech Bait by Z-Man Flaunting flattened, monster-sized flapper claws, the Hella CrawZ is a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough ElaZtech structure, so buoyant the claws float up and wave like... $4.49 $4.49 $3.99 Choose Options SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Procyon LT Spinning Reels by Daiwa LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear! ** Shirt must be added to cart! Click here to select color/size. ** The PROCYON LT is lighter by weight yet... $169.99 $169.99 $129.99 Choose Options SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Thicc Jig 1/2 oz Flipping Jig by Googan Squad The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on... $5.49 $5.49 $4.94 Choose Options SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Lil Juicee Jig 5/16 oz Jig by Googan Squad Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and... $5.29 $5.29 $4.29 Choose Options SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Juicee Jig 3/8 oz Jig by Googan Squad The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast... $5.29 $5.29 $4.76 Choose Options SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE VileBug 4" Creature Bait by BioSpawn The newest genetically engineered bait from BioSpawn is redefining the creature bait category. A perfect flipping bait, the body has flanged claws for enhanced action when trailing a jig or Texas rigged. The collapsible body slots along the ribs create... $5.69 $5.69 $4.55 Choose Options SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE RattleBot 2.5" 1/2 oz Lipless Crankbait by BioSpawn BioSpawn has moved into a new phase; the crankbait. The RattleBot is a lipless crank genetically engineered to imitate two universal bass snacks: The crawfish and the baitfish. The BioSpawn Rattlebot features two model options inspired by the natural... $8.49 $8.49 $6.79 Choose Options SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Recon 2.75" Crankbait by Googan Squad The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn... $7.99 $7.99 $6.39 Choose Options SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Banger 2.25" Square Bill Crankbait by Googan Squad The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent... $7.99 $7.99 $7.19 Choose Options SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected × OK
SALE Grass Hero 3/8 oz Swim Jig by Googan Squad When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a... $5.29 $5.29 $4.76 Choose Options SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected
SALE Zinger 3/8 oz Spinnerbait by Googan Squad The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a... $6.99 $6.99 $6.29 Choose Options Previous 1 2 3 4 5 6 7 Next Previous 1 2 3 4 5 6 7 Next Compare Selected