Cliff Banger 3" Diving Crankbait by 13 Fishing

An important asset when diving through the rocky chunder. Root out the gnarliest fish with a swift, wide wobble that proves persuasive. The extra wide heads double benefit provides added wobble width and the additional girth also gives this bait optimal...

Jabber Jaw 60 Deep Squarebill Crankbait by 13 Fishing

This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loudand furious. The chattering bill is rigged inside the full metal jowls which give it a roaring resonance asit bangs side to side...

OG Tiny 4 OGT04 2.25" Crankbait by Rapala

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s Garage. The Rapala Tiny is a thin, flat-sided balsa bait with a tight wobble and...

SquareBull 5/8 oz Crankbait by Berkley

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

SquareBull 3/8 oz Crankbait by Berkley

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

SquareBull 1/4 oz Crankbait by Berkley

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Dives-To DT08 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

Pro-Model Crankbait 6XD Hard Knock by Strike King

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike King® has set the standard for deep running...

Recon 2.75" Crankbait by Googan Squad

The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn...

Banger 2.25" Square Bill Crankbait by Googan Squad

The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent...

Original 2" Deep Wiggle Warts by Storm Lures

Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC...

BX Mid Brat BXMB05 2.5" Squarebill Crankbait by Rapala

You can send the Rapala BX Brat to the corner for bad behavior, but it won't stay there long. This brash, ill-tempered Balsa Extreme squarebill crankbait always comes out looking for a fight, and more often than not, it finds one. It absolutely cannot...

Boogie Shad 2" Crankbait by Walleye Nation Creations

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Chick Magnet Flatside Crankbait by Strike King

The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the Chick Magnet flat-sided crankbait. Partnering with Strike...

MR-6 MDJ Series Crankbait by Bill Lewis

Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring a compact body that contains an internal weight transfer system, the...

Impact Shock 2.5F Squarebill Crankbait by Lunkerhunt

Perfect for dirty, low-light water conditions, the Impact Shock has a wide wobble and transparent bill that displaces water to draw in fish. At just 2 inches long and weighing 3/8 of an ounce, its compact shape, bright designs, and treble hooks make it a...

Impact Jolt 2.5F Flat Sided Squarebill Crankbait by Lunkerhunt

The Impact Jolt Flat Sided Square Bill is short and compact, floats with a tight wobble, and has a transparent bill that displaces water like a fleeing baitfish to trigger strikes. Designed to fish a variety of species, it excels in clear water, current,...

Rack-It 2.75" Squarebill Crankbait by Bandit

The Bandit Rack-It is a square-bill crankbait that dives 4-6 feet and is designed for use around rocks or wooden cover thanks to a high deflection rate. A molded-in and shaved bill increases the hunting action to an aggressive level. But the sound is the...

Flicker Shad FFSH7M 7cm HD Crankbait by Berkley

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real...

Flicker Shad FFSH5M 5cm HD Crankbait by Berkley

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real...

Big-M 2.0 5" Crankbait by Megabass

BIG-M2.0 explores the 6ft range, a key depth throughout lake Biwa that is a staple of renowned anglers like Shinji Sato. The BIG-M2.0 specializes in drawing bites from feeders lurking below the 6ft mark, sparking wild chases through open water and...

Warthog 60mm Squarebill Crankbait by 13 Fishing

An important asset when diving through the rocky chunder. Root out the gnarliest fish with a swift, wide wobble that proves persuasive. The extra wide heads double benefit provides added wobble width and the additional girth also gives this bait optimal...

Jabber Jaw 60 Squarebill Crankbait by 13 Fishing

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your...

Apex Crank 66 Squarebill Crankbait by Duo

The advancement of square bill technology has led the way to many new products. Despite this, pro angling legend Aaron Martens knew that the market needed something extra. With many years of experience in the field of pro angling, Aaron had the expertise...