SB57 Mark Daniels Jr. 3/8 oz Squarebill Crankbait by Bill Lewis

Designed and tested by Major League Fishing angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t be beaten. Built with super thin walls that feature a unique...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...

RkCrawler DD 50 5/16 oz Deep Diving Crankbait by Spro

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive deeper than its predecessor in a smaller package. The RkCrawler 50DD is 50 mm long and weighs in at just 5/16 oz. This newer model can dive 9-12 ft...

Azuma Z Boss 6 Crankbait by Profound Outdoors

Designed by one of the most dominant crankbait anglers of all time and Major League Fishing Pro, Timmy Horton, the Azuma Timmy Horton Z Boss Crankbaits deliver cutting edge performance that took over two years of testing and developing to...

Hybrid Hunter Shallow Crankbait by Strike King

Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility...

Hybrid Hunter Jr. Shallow Crankbait by Strike King

Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter’s key feature is its versatility...

Ott's Garage OG Rocco OGR05 2.5" Crankbait by Rapala

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit...

CountDown Elite CDE75 3" Crankbait by Rapala

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking method of the original CountDown®. Lead Free Tungsten Ploymer weighting maximizes casting distance...

CountDown Elite CDE55 2.25" Crankbait by Rapala

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure, featuring legendary controlled slow-sinking method of the original CountDown®. Lead Free Tungsten Ploymer weighting maximizes casting distance...

Chick Magnet Jr 1/4 oz Crankbait by Strike King

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6...

BD Revolt 3/8 oz Crankbait by Duckett

The Revolt Crank introduces innovative functionality, aerodynamic design to the "flat" crank category. It features a special "moving weight system" that improves distances and reduces angler fatigue during the cast. The wobbling action can be easily...

Boshi Blade 4.3" Underspin Bait by Lunkerhunt Lures

The Lunkerhunt Design Team has once again outdone themselves with the all new Lunkerhunt Boshi Blade! This bait is a must-have for every angler as it will provide a profile and action like you have never seen before. This cutting edge bait, rigged...

Jabber Jaw 60 Deep Squarebill Crankbait by 13 Fishing

This bait is as unclassifiable as anything we’ve ever created, and we can’t hit the mute button on loudand furious. The chattering bill is rigged inside the full metal jowls which give it a roaring resonance asit bangs side to side...

Ott's Garage OG Tiny OGT04 2.25" Crankbait by Rapala

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe’s Garage. The Rapala Tiny is a thin, flat-sided balsa bait with a tight wobble and...

SquareBull 5/8 oz Crankbait by Berkley

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

SquareBull 3/8 oz Crankbait by Berkley

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

SquareBull 1/4 oz Crankbait by Berkley

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits...

Dives-To DT08 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

Pro-Model Crankbait 6XD Hard Knock by Strike King

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike King® has set the standard for deep running...

Recon 2.75" Crankbait by Googan Squad

The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. The Googan Squad Recon gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn...

Banger 2.25" Square Bill Crankbait by Googan Squad

The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent...

Original 2" Deep Wiggle Warts by Storm Lures

Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC...

BX Mid Brat BXMB05 2.5" Squarebill Crankbait by Rapala

You can send the Rapala BX Brat to the corner for bad behavior, but it won't stay there long. This brash, ill-tempered Balsa Extreme squarebill crankbait always comes out looking for a fight, and more often than not, it finds one. It absolutely cannot...

Boogie Shad 2" Crankbait by Walleye Nation Creations

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...