Berkley

Krej 85 3.3" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards...

Forward Braid Low-Vis Green 150 yd Filler Spool by Berkley

Forward facing sonar optimized and purpose built, Berkley Forward Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary...

Forward Braid Flame Green 150 yd Filler Spool by Berkley

Forward facing sonar optimized and purpose built, Berkley Forward Braid gives anglers the ability to put the bait where they want it to generate strikes when using finesse techniques. Proprietary...

PowerBait MaxScent 3.5" Stank Bug Creature Bait by Berkley

Behold, the Berkley MaxScent Stank-Bug. Nostril gripping stench emitting from proprietary scent distribution technology attracts fish, proven season after season in MaxScent shapes. At 3.5 inches of...

PowerBait Drip Swimmer 4" Finesse Bait by Berkley

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

PowerBait Drip Minnow 3" Finesse Bait by Berkley

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

PowerBait Drip Minnow 4" Finesse Bait by Berkley

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched...

PowerBait Clatter Craw 3.5" Pre-Rigged Baits by Berkley

Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of a line to catch bass after...

Stunna 100+1 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and...

Stunna 100 3/8 oz Jerkbait by Berkley

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and...

PowerBait Nessie 5" Soft Body Glide Bait by Berkley

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool/technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced...

Trilene Big Game Ocean Blue Braid Quarter Spool by Berkley

Trilene Big Game is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game Braid is manageable, easy-to use, and has reliable knot...

Gulp! Alive! Maggots Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Trilene Big Game Lo-Vis Green Braid Quarter Spool by Berkley

Trilene Big Game is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game Braid is manageable, easy-to use, and has reliable knot...

Gulp! Alive! Garlic Infused 2" Floating Pinched Crawler Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Gulp! Alive! 1" Floating Pinched Crawler Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Trilene Big Game Blaze Orange Monofilament Quarter Spool by Berkley

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater! Features: EXTREME...

Trilene Big Game Clear Fluorocarbon Quarter Spool by Berkley

Trilene Big Game is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game Fluorocarbon is 100% fluorocarbon is virtually invisible,...

Gulp! Alive! 5" Black Jumbo Leech by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

X9 Flame Green 164 yd Braid Filler Spool by Berkley

Berkley X9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley X9 takes it to another level by adding an additional strand making X9 strong, reliable, and...

Gulp! Alive! 1" Black Leech Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Gulp! Alive! 3" Black Leech by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Choppo 105mm Topwater Bait by Berkley

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open...

Choppo 75mm Topwater Bait by Berkley

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open...