FireLine Crystal 125 yd Superline Filler Spools by Berkley

New and improved FireLine is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a...

FireLine Flame Green 125 yd Superline Filler Spools by Berkley

New and improved FireLine is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a...

FireLine Smoke 125 yd Superline Filler Spools by Berkley

New and improved FireLine is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a...

SquareBull 5/8 oz Crankbait by Berkley

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the...

SquareBull 3/8 oz Crankbait by Berkley

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the...

SquareBull 1/4 oz Crankbait by Berkley

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the...

PowerBait 3/8 oz Agent E Swimbait by Berkley

The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids...

PowerBait 3/4 oz Agent E Swimbait by Berkley

The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids...

PowerBait 1/2 oz Agent E Swimbait by Berkley

The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids...

PowerBait 3.5" Meaty Chunk by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Gulp! Alive! 1" Cricket Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Fusion19 1/2 oz Snap Jig by Berkley

The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water or...

Gulp! Alive! 1.5" Jigging Grub by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Gulp! Floating Salmon Eggs by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Imitates real salmon eggs Durable,...

PowerBait MaxScent 3" Chigger Craw by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Gulp! Alive! 1" Fish Fry Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its...

Gulp! Alive! 1/2" Waxies by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Choppo 90mm Topwater Bait by Berkley

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open...

PowerBait MaxScent 2.75" Lil' General by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

PowerBait MaxScent 2.5" Lil' Trooper by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

PowerBait MaxScent 3.5" Tube by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

PowerBait 4" The Boss Grub by Berkley

Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is...

PowerBait 3.5" Crash Craw by Berkley

Designed by Major League Fishing pro Scott Suggs, the Crash Craws compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through...

PowerBait 4.75" Speed Boss by Berkley

Designed by Bassmaster Classic winner Skeet Reese. The Berkley PowerBait Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for maximum water...