Berkley

Gulp! Alive! Corn Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Gulp! Corn Jar by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles...

PowerBait Magnum Floating Power Eggs by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

PowerBait 3" Power Floating Trout Worm by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

PowerBait 4" Floating Steelhead Worm by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

PowerBait Power Honey Worm Jar by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Gulp! Extruded Nightcrawler Jar by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike taste and texture Durable, easy to...

Gulp! Earthworm Jar by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Ideal substitute for live earthworms Great for...

PowerBait MaxScent 4" The General by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Gulp! Alive! 1.25" Stonefly Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

PowerBait 1.5" Trilobite Soft Plastic by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Shallow Flicker Shad FFSH7S 7cm Crankbait by Berkley

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker...

Shallow Flicker Shad FFSH5S 5cm Crankbait by Berkley

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker...

PowerBait 5" Unrigged CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power and the versatility of multiple rigging...

Frittside 5 Biggun' 3/7 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster...

Frittside 5 1/3 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster...

Dime 10 3/5 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa...

Dime 6 1/2 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa...

Swamp Lord Popping Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up...

Swamp Lord Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up...

SpiderWire DuraBraid Hi-Vis Yellow 150 yd Spools

SpiderWire® DURABRAID is 25% tougher than conventional braids!  Strong knots with super shock absorbency, SpiderWire DURABRAID is now the toughest braid in the market. Designed to be fished...

SpiderWire DuraBraid Moss Green 150 yd Spools

SpiderWire® DURABRAID is 25% tougher than conventional braids!  Strong knots with super shock absorbency, SpiderWire DURABRAID is now the toughest braid in the market. Designed to be fished...

Krej 100 3.9" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards...

Finisher 7 FFS 2.75" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...