Berkley

PowerBait 4" Pre-Rigged Swim Shad by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

PowerBait 3" Pre-Rigged Swim Shad by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

PowerBait 2" Pre-Rigged Swim Shad by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

PowerBait MaxScent 4" Chigger Craw by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Powerbait Power 3" Floating Trout Worm by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

PowerBait 110mm Gilly by Berkley

The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and...

PowerBait 90mm Gilly by Berkley

The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and...

Gulp! 4" Grub by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Proven tail action design swims...

PowerBait MaxScent 4.25" Flat Worm by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

Gulp! Alive! Natural Angle Worm by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Powerbait MaxScent 4" Flatnose Minnow 30pk by Berkley

PowerBait MaxScent line of baits release a super-charged scent fieldattracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture...

Stunna 112+1 1/2 oz Jerkbait by Berkley

Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic Champion. Born from Hank’s vast knowledge and Berkley design expertise, the Berkley Stunna...

Stunna 112 1/2 oz Jerkbait by Berkley

Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic Champion. Born from Hank’s vast knowledge and Berkley design expertise, the Berkley Stunna...

PowerBait MaxScent 5" The General 24pk by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

PowerBait MaxScent 3.6" Flat Worm 30pk by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

PowerBait 3.5" The Deal by Berkley

Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish and...

Gulp! Alive! Fish Attractant Spray by Berkley

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. FEATURES Fish attractant makes any bait...

Gulp! Trout Dough by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES: Fortified with Gulp! flavor...

Gulp! Catfish Dough by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Fortified with Gulp! flavor...

PowerBait Attractant 8 oz. by Berkley

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species 8 oz bottles. FEATURES Enhances ordinary lures or live bait with PowerBait scent...

Flicker Shad FFSH7M 7cm HD Crankbait by Berkley

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro...

Flicker Shad FFSH5M 5cm HD Crankbait by Berkley

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro...

Powerbait Fatty Bottom Hopper 7" Worm by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Fusion19 3/4 oz Snap Jig by Berkley

The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish in open water...