Berkley

Krej 100 FFS 3.9" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards...

Finisher 7 FFS 2.75" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...

Finisher 9 FFS 3.5" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...

Fishing Multi-Tool by Berkley

With the Berkley® Multi-Tool, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Features: Spring loaded for easy one hand use Corrosion...

Soft Bait Binder by Berkley

The Berkley® Soft Bait Binders are designed to be an all in one tackle management system to carry and store everything you need for a day on the water. The Soft Bait Binder also stows away into...

50 lb Digital Fishing Scale by Berkley

With the Berkley® Digital Fish Scale angles can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory...

Line Stripper by Berkley

The new and improved Berkley® Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling. Features: Strips 2lb-80lb line with ease Powerful motor strips...

Deluxe Electric Fillet Knife by Berkley

Fillet your catch with ease using the ergonomically designed Berkley® electric fillet knife with precision ground blades. Features: 6 and 8 inch stainless steel blades resist corrosion Side...

XCD 6" Fillet Knife by Berkley

Fillet your catch with this stainless steel full tang construction fillet knife. The longer 7in semi flex blade is designed for wider fish and will work for most game fish species...

XCD 7" Fillet Knife by Berkley

Fillet your catch with this stainless steel full tang construction fillet knife. The longer 7in semi flex blade is designed for wider fish and will work for most game fish species...

Tournament Culling Kit by Berkley

Culling your fish is quick and easy with the floating T-handle design of the Berkley® Tournament Cull Markers. Increase your culling efficiency even more by using these markers with the...

Hot Line Cutter by Berkley

Cut through fishing line with ease using the Berkley® Hot Line Cutter. Everyday anglers will get it all; performance, value, selection and new products that make fishing more enjoyable...

Line Counter by Berkley

Get your bait to where the fish are with the Berkley® Line Counter. Features: Accurate fishing depth monitor One-touch quick line set-up lever Automatic line release with adjustable pressure...

PowerBait 8" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for...

PowerBait 6" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for...

PowerBait 3/4" Action Waxies by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Gulp! 1" Crickets by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Lifelike detail imitates natural...

Gulp! Alive! 7" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive!® SR Crawler was developed in...

Gulp! Alive! 4" Nightcrawler SR Crawler by Berkley

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! Alive!® SR Crawler was developed in...

PowerBait 1.25" Swordtail Soft Plastic by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

Gulp! 1.5 oz Maggots Jar by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of...

PowerBait MaxScent 7" Magnum Hit Worm by Berkley

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...

PowerBait MaxScent 2.5" Lil' Super Trooper by Berkley

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused with MaxScent technology, the Lil Super Trooper has the...

PowerBait 3/4" Mayfly by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...