Berkley

Frittside 5 Biggun' 3/7 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster...

Frittside 5 1/3 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster...

Dime 10 3/5 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa...

Dime 6 1/2 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa...

Swamp Lord Popping Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up...

Swamp Lord Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up...

SpiderWire DuraBraid Hi-Vis Yellow 150 yd Spools

SpiderWire® DURABRAID is 25% tougher than conventional braids!  Strong knots with super shock absorbency, SpiderWire DURABRAID is now the toughest braid in the market. Designed to be fished...

SpiderWire DuraBraid Moss Green 150 yd Spools

SpiderWire® DURABRAID is 25% tougher than conventional braids!  Strong knots with super shock absorbency, SpiderWire DURABRAID is now the toughest braid in the market. Designed to be fished...

Krej 100 FFS 3.9" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards...

Finisher 7 FFS 2.75" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...

Finisher 9 FFS 3.5" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...

Fishing Multi-Tool by Berkley

With the Berkley® Multi-Tool, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Features: Spring loaded for easy one hand use Corrosion...

Soft Bait Binder by Berkley

The Berkley® Soft Bait Binders are designed to be an all in one tackle management system to carry and store everything you need for a day on the water. The Soft Bait Binder also stows away into...

50 lb Digital Fishing Scale by Berkley

With the Berkley® Digital Fish Scale angles can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory...

Line Stripper by Berkley

The new and improved Berkley® Line Stripper boasts a more powerful motor to quickly remove old fishing line for re-spooling. Features: Strips 2lb-80lb line with ease Powerful motor strips...

Deluxe Electric Fillet Knife by Berkley

Fillet your catch with ease using the ergonomically designed Berkley® electric fillet knife with precision ground blades. Features: 6 and 8 inch stainless steel blades resist corrosion Side...

XCD 6" Fillet Knife by Berkley

Fillet your catch with this stainless steel full tang construction fillet knife. The longer 7in semi flex blade is designed for wider fish and will work for most game fish species...

XCD 7" Fillet Knife by Berkley

Fillet your catch with this stainless steel full tang construction fillet knife. The longer 7in semi flex blade is designed for wider fish and will work for most game fish species...

Tournament Culling Kit by Berkley

Culling your fish is quick and easy with the floating T-handle design of the Berkley® Tournament Cull Markers. Increase your culling efficiency even more by using these markers with the...

Hot Line Cutter by Berkley

Cut through fishing line with ease using the Berkley® Hot Line Cutter. Everyday anglers will get it all; performance, value, selection and new products that make fishing more enjoyable...

Line Counter by Berkley

Get your bait to where the fish are with the Berkley® Line Counter. Features: Accurate fishing depth monitor One-touch quick line set-up lever Automatic line release with adjustable pressure...

PowerBait 8" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for...

PowerBait 6" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for...

PowerBait 3/4" Action Waxies by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...