Fishing

Spiny Lobster 27mm Micro Soft Plastic by 13 Fishing

The Spiny Lobster is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Reel Anchor Wrap Multi-Pack by 13 Fishing

Legend tells us of a place, somewhere outside the range of Uber and WiFi signals, where outlet malls and vegan juice bars cease to exist. It’s a place where stories are told without emojis and memories are made without selfies. We’re talking...

Micro Joystick 24mm Soft Plastic by 13 Fishing

The Micro Joystick is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Bio-Gill 4" Wake Bait Pro by FishLab

The Bio Gill Pro Wake Bait is a three-piece, double-jointed high-floating bait that pushes a wide rolling wake on slow to medium retrieves. Its subtle clacking sound calls fish from a distance, while its stable design shines in both steady and...

BBZ Bio-Shad 4" Crankbait by FishLab

The thrill of chasing down and landing that double-digit fish has been a passion of award-winning lure designer Bill Siemantel of BBZ baits as well as FishLab Product Manager Mike Bennett for many years. This year, the two minds combined to create the...

Aventa Float Fly Fishing Reel by Okuma

Successful center-pin angling requires a mastery of line control to produce the perfect presentation. The Aventa float reel, an advanced example of precision alignment and incredible freespool, sets a new standard for what can be expected in a...

BBZ Wake Rat 3.5" Topwater Bait by FishLab

When giant predators are feeding near the surface, nothing sparks an instinctive strike like the wild panic of a rodent in distress—and that’s exactly what the BBZ Wake Rat delivers. Designed in partnership with lure visionary Bill Siemantel,...

BBZ Wake Rat 2.5" Topwater Bait by FishLab

When giant predators are feeding near the surface, nothing sparks an instinctive strike like the wild panic of a rodent in distress—and that’s exactly what the BBZ Wake Rat delivers. Designed in partnership with lure visionary Bill Siemantel,...

Bio-Gill 4" Swimbait Pro by FishLab

The Bio Gill Pro Swimbait is a tight-kicking, natural swimmer ideal for covering water along shorelines, weed lines, or around hard cover. It’s designed for a steady retrieve and is available in a 4” size with tournament-grade rigging right...

Bio-Shad Indiana Tailspin 7/8" Bladed Bait by FishLab

When the bite gets tough and fish are feeding on small bait, downsizing your presentation can make all the difference. The Bio Shad Indiana Tailspin was designed to imitate young-of-year baitfish with a compact profile that’s packed with drawing...

Bio-Gill 5" Glide Bait Pro by FishLab

For a more tactical approach, the Bio Gill Pro Glide Bait offers a slow-sinking, side-to-side S-pattern that excels in open water or when targeting suspended fish. At 5” it’s the go-to option when a more deliberate, finesse-driven...

BBZ Bio-Shad Gizzard 6" Glide Bait by FishLab

As a passionate lure designer and award winning product manager, Bill Siemantel has been chasing down bass for years. This year he combined his two loves to create the new FishLab BBZ Bio-Shad Gizzard which will lead you on your own adventure of catching...

KGB Lil' Guy 120 Swimbait by Spro

When the bite gets tough—cold fronts roll in or fishing pressure peaks—hardcore swimbait anglers need a reliable option that still draws big strikes. Enter the KGB Lil Guy. Designed for those challenging conditions, this 120mm version brings...

Reel Grease by Eagle Claw

Eagle Claw Reel Maintenance is key to keeping your fishing reels lubricated and functioning like new - use the Reel Grease to help you achieve smooth operation!

Reel Oil by Eagle Claw

Eagle Claw Reel Maintenance is key to keeping your fishing reels lubricated and functioning like new - use the Reel Oil to help you achieve smooth operation!

Fish Scout Base Camp Underwater Camera by Vexilar

The NEW Base Camp underwater camera was designed with the fish house angler in mind. The 1080p Sony camera is HDMI compatible and uses a control box to connect to any TV monitor with an HDMI port. This allows everyone in the fish house to view what is...

FLX-18 Pro Pack w/ 12 Degree Ice Ducer & DD-100 by Vexilar

The FLX-18 is the NEW and improved version of the legendary FL-18. Featuring low power mode, high power mode, and two zoom zones, the FLX-18 is a step up from its predecessor. When using the deep-water range, the FLX-18 ranges down to 300 feet. The zoom...

FLX-12 Pro Pack w/ 12 Degree Ice Ducer by Vexilar

The FLX-12 is a step up from the classic FL-8 SE, great for beginners and experienced anglers alike. The updated flat-screen design and LED display deliver a 20% brighter readout, maximizing visibility. The FLX-12 has a low power mode that allows you to...

FLX-28 Pro Pack Elite w/ LI & Pro View Ice Ducer by Vexilar

The FLX-28 is one of the most versatile flashers on the market today. Whether you’re hole-hopping or setting up for a long sit, the FLX-28 has you covered. The FLX-28 is loaded with features that will straight up help you catch more fish! This...

FLX-18 Genz Pack w/ 12 Degree Ice Ducer by Vexilar

The FLX-18 is the NEW and improved version of the legendary FL-18. Featuring low power mode, high power mode, and two zoom zones, the FLX-18 is a step up from its predecessor. When using the deep-water range, the FLX-18 ranges down to 300 feet. The zoom...

Bitsy Chickin 2.5" Topwater Bait by Strike King

A bite-sized topwater lure that features a small profile that’s designed to attract highly pressured bass. Capable of imitating a wide range of baitfish or natural forage fleeing on the surface of the water, the Bitsy Chickin utilizes a steel tail...

Prism Spinner Assortment 6-Pack by South Bend

Designed to help you catch more fish, this assortment of in-line spinners by South Bend features brass blades with a prism  finish that create vibrations and flashes of light to attract fish. Features: Assortment of 6 premium...

Trout and Panfish Spinners 6-Pack by South Bend

Designed to help you catch more panfish and trout, this assortment of popular in-line spinners by South Bend features a selection of proven colors for almost any fishing condition. They are perfect for bluegill (bream), sunfish, crappie, perch, rock...

Black Dual Lock Snaps 10pk by Eagle Claw

Eagle Claw Split Dual Lock Snaps make changing lures or leaders quick and easy. No need to cut the line and retie knots, keeping your lures in the water longer. Dual opening and locking features make them easy to use and strong and reliable. Round bend...