Lures

2Way Softbait by Raid Japan

As the name suggests, the 2WAY is a softbait that has various uses depending on a fish’s mood and situation. Dubbed “the sight fishing worm” during the development stage, it has an uncanny fish-catching ability in sight fishing...

Egu-Bug Creature Bait by Raid Japan

To get the most out of your skirted jigs, you have to have the right trailer. Raid Japan's EGU-BUG was designed with the perfect balance of volume and action with a bait that doesn’t hide in the skirt, while staying subtle. The Egu-Bug's moderate...

BaitFuel 2.5" Supercharged Tubes by Netbait

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse...

Zoo Dog 3/5 oz Soft Body Topwater Bait by Snag Proof Lures

The Zoo Pup is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Pup is “snagproof" even in the thickest of vegetation. Change up your cadence to make...

Zoo Pop 3/8 oz Soft Body Topwater Bait by Snag Proof Lures

The Zoo Pop offers a unique popping action that floats at rest brings finesse fishing to power frog fishing. A soft hollow body creates standout popping action in a finesse profile to cause reaction strikes when large profile frogs get ignored. The...

Zoo Pup 1/2 oz Soft Body Topwater Bait by Snag Proof Lures

The Zoo Pup is the ultimate topwater bait. This super soft hollow body lure has an insane walk-the-dog action. And, with its fully integrated hook design, the Zoo Pup is “snagproof" even in the thickest of vegetation. Change up your cadence to make...

Ultra Diver Minnow 105 4" Crankbaits by Freedom Tackle

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed Freedom Tackle's Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as...

Bondy Bug 1.75" Minnow by Bondy Bait Co.

The 1.75" Bondy Bug is a panfish angler's dream!  Featuring unique, fish-catching colors these minnow baits have a split-tail design for great action. Use on a small jig with a float or on a drop shop rig!   20 baits per package...

DB Subtle Tail 3" Swimbaits by Duckett

Introducing the BD Subtle Tail series – a revolutionary line of swimbaits designed to elevate your finesse fishing experience. Available in versatile sizes, these swimbaits feature a lifelike profile and a subtle tail action that mimics the...

DB Subtle Tail 3.8" Swimbaits by Duckett

Introducing the BD Subtle Tail series – a revolutionary line of swimbaits designed to elevate your finesse fishing experience. Available in versatile sizes, these swimbaits feature a lifelike profile and a subtle tail action that mimics the...

Scented Jerk ShadZ 3.5" Jerkbaits by Z-Man

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Scented Jerk ShadZ™ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted...

Mimic Minnow Shad 3/8 oz Swimbait by Northland Fishing Tackle

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water for suspended fish. Stand-up style jig head is ideal for pounding and dragging bottom. Paddle tail...

Reveal FFS 115mm Jerkbait by Duckett

The Reveal Jerkbait is the ultimate jerkbait designed specifically for use with forward-facing sonar technology. This is a fast sinking jerkbait, perfectly designed to fall with a side-to-side rocking or “shimmy” motion. Its WideBeam bill...

BD Glide 7" Jointed Swimbaits by Duckett

Designed by 2007 Bassmaster Classic Champion, Boyd Duckett, the BD Glide offers a gentle, finely tuned gliding action that calls to big, check-cashing bass. Constructed with a durable single jointing, the BD Glide moves left-to-right in the water with a...

BD Shad 6" Slow Sinking Swimbaits by Duckett

Designed to expertly mimic a variety of shad and other baitfish that populate a majority of fisheries across the United States, the Duckett Baits Shad Swimbaits are a triple-jointed swimbait with highly detailed features which enhance their big...

Mimic Minnow Shad 1/16 oz Swimbait by Northland Fishing Tackle

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water for suspended fish. Stand-up style jig head is ideal for pounding and dragging bottom. Paddle tail...

Mimic Minnow Shad 1/32 oz Swimbait by Northland Fishing Tackle

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water for suspended fish. Stand-up style jig head is ideal for pounding and dragging bottom. Paddle tail...

Mr. Crappie Sausage Head 1/8 oz Pre-Rigged Bait by Strike King

The unique shape of the Strike King® Mr. Crappie® Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertically jigged, with its Crappie Thunder® tail tentacles waving and darting. When the bite...

Mr. Crappie Sausage Head 1/16 oz Pre-Rigged Bait by Strike King

The unique shape of the Strike King® Mr. Crappie® Sausage Head jig can help you catch more fish. It swims in perfect balance whether cast or vertically jigged, with its Crappie Thunder® tail tentacles waving and darting. When the bite...

Tungsten Thunder Cricket 3/4 oz Vibrating Swim Jig by Strike King

Strike King’s Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make...

Mr. Crappie Lil' Suck'R 1.5" Soft Swimbait by Strike King

The Lil Suck’r is a small profile, shad pole style swim bait with a paddle tail and a subtle swimming action. It has a hot tail bait color scheme and will be very effective with highly pressured fish. This bait works really well on a 1/16 oz or...

Bitsy Shad 1/8 oz Lipless Crankbait by Strike King

Emulating Strike King's Red Eyed Shad, the Bitsy Shad is built to resemble the famous shape and action of the original in a smaller package. This 1/8 oz. soon-to-be favorite has premium size 8 hooks, Strike King's most popular paint schemes, 3D eyes,...

Comet Tru-V #5 In-Line Spinner by Mepps

Ultraviolet (UV) light is mostly invisible to the human eye, but according to scientific testing, quite visible to many species of fish because their eyes do not have the UV filters human eyes do. That's why fish prefer low light conditions - deep water...

LongCast #4 5/8 oz In-Line Spinner by Mepps

Designed for big fish, a lot of engineering went into the Mepps LongCast. To begin with, every LongCast is perfectly balanced, so the blade spins freely and easily, an attribute found in every Mepps spinner. Perfect balance doesn't just happen. Every...