Lures

Burke Stonefly Nymph Trout Bugs 2pk by Creme Lure

When it comes to "Lifelike" there is no equal. Burke is the originator of remarkable creature reproductions. These imitations of "mother nature's" own creations look, act and feel like the real thing. The specially formulated plastic gives these...

Burke Brown Mayfly Nymph Trout Bugs 2pk by Creme Lure

When it comes to "Lifelike" there is no equal. Burke is the originator of remarkable creature reproductions. These imitations of "mother nature's" own creations look, act and feel like the real thing. The specially formulated plastic gives these...

Burke Small Black Cricket Panfish Bugs 2pk by Creme Lure

When it comes to "Lifelike" there is no equal. Burke is the originator of remarkable creature reproductions. These imitations of "mother nature's" own creations look, act and feel like the real thing. The specially formulated plastic gives these...

Burke Brown Grasshopper Panfish Bugs 2pk by Creme Lure

When it comes to "Lifelike" there is no equal. Burke is the originator of remarkable creature reproductions. These imitations of "mother nature's" own creations look, act and feel like the real thing. The specially formulated plastic gives these...

Double Tail 2.5" Hula Grubs by Gary Yamamoto

Expanding on one of the more iconic lure designs in the history of fishing, the Yamamoto Hulu Grub now comes in an even more bite-size package. The all new 2.5” Hula Grub takes all of the attributes that made the original such a fish catcher and...

Flock Hair 3/8 oz Jig by 6th Sense Fishing

The 6th Sense Lure Lab, in collaboration with trophy bass angler Josh Jones, set out to create a unique presentation to entice those high-pressured fish. After over a year of testing and tweaking, they are excited to introduce the Flock Hair Jig. Josh...

Ridge Worm 10" Worms by 6th Sense Fishing

When 6th Sense set out to develop a new 10” worm, they knew it had to be different. They wanted a worm that would be versatile, natural, & displace more water in ways that bass are aren't familiar with seeing. For 2021, with the help...

Panorama 2.8" Swimbait by 6th Sense Fishing

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic and universal soft plastic that matches all sizes and colors of any forage, anywhere. The...

Slice 5/8 oz Blade Bait by 6th Sense Fishing

Where power fishing and finesse fishing meet, you will find the 6th Sense Slice Blade Bait simply gets the job done. A blade bait is a great search tool for anglers and can be an excellent alternative to a lipless crankbait. Depending on the depth and...

Divine 1 oz Jigging Spoon by 6th Sense Fishing

The 6th Sense Divine Jigging Spoon had one goal in mind during development— to be the best jigging spoon on the market. Weighing in at 1oz and 2" in length, this spoon is irresistible to almost any species in your lake. Built with a rear weighted...

Saucy Swimmer 4.8" Swimbait by Googan Baits

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

World Minnow 115SP Flash Boost Jerkbait by Shimano

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Yoto Worm 4.75" Tickle Tail Bait by 10,000 Fish

The 10,000 Fish Yoto Worm is a versatile soft plastic worm - with a cutting edge profile. The body is molded with ribbed edges and a tapered tail, for mouthwatering action and realistic texture. The Yoto Worm is designed with four hook channels down the...

World Diver 99SP Flash Boost Jerkbait by Shimano

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Driftfry 5.2" Strolling Bait by Jackall

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler's rod tip during the retrieve to impart a "twist-roll"...

Driftfry 4" Strolling Bait by Jackall

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler's rod tip during the retrieve to impart a "twist-roll"...

Easy Shiner 5" Swimbait by Keitech

The Easy Shiner by Keitech is loaded with scent and has incredible realism and an authentic swimming motion. The sleek profile and premium soft plastic construction is irresistible to game fish. The 5" Easy Shiner is a very versatile bait. Ideal when...

Great Hunting GH110 Jerkbait by Megabass

The king of jerkbaits - Megabass's Vision OneTen - has been reimagined specifically for catching big trout. These masterful new colors and specially tuned action will produce big results in your favorite trout waters. The GH110’s vivid swimming...

PowerBait Nessie 5" Soft Body Glide Bait by Berkley

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool/technique and open the door for entry level anglers while simultaneously unlocking new uses for anglers experienced with glide bait style fishing. Skip it, slide it, and cast...

Gulp! Alive! Maggots Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! Garlic Infused 2" Floating Pinched Crawler Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 1" Floating Pinched Crawler Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 5" Black Jumbo Leech by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Zara Spook 4.5" Topwater Bait by Heddon Lures

The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the past decade, the Zara is still the king of topwater fishing. The Zara Spook is just the right size and...