Lures

Gulp! Alive! 1" Black Leech Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Gulp! Alive! 3" Black Leech by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

Sway Minnow 4.5" Finesse Bait by Duckett

The Sway Minnow features Duckett's new Soratobu Wing Technology, which imparts a lifelike rocking and swaying motion, almost as if it’s flying through the water. This unique action, combined with the bait’s ability to hover in the water...

Choppo 105mm Topwater Bait by Berkley

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Choppo 75mm Topwater Bait by Berkley

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Gulp! Alive! Corn Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle...

Gulp! Corn Jar by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab...

PowerBait Magnum Floating Power Eggs by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

BaitFuel NanoSwim 2" Swimbait by NetBait

Built with flat sides to enhance returns with forward-facing sonar technology, the BaitFuel Crappie NanoSwim Swimbait features a small wedge-shaped paddletail that provides subtle high-pitched swimming action at any retrieve speed. Injected with...

PowerBait 3" Power Floating Trout Worm by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 4" Floating Steelhead Worm by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

BaitFuel NanoSnak 2" Pintail Swimbait by NetBait

BaitFuel’s Nano Crappie Series features five meticulously crafted bait styles, each supercharged with BaitFuel Fish Attractant to maximize attraction and increase your catch rates. The Nano Crappie Series is designed to...

PowerBait Power Honey Worm Jar by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Gulp! Extruded Nightcrawler Jar by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike taste and texture Durable, easy to maintain, and ready to fish when you are Features Gulp!...

Gulp! Earthworm Jar by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Ideal substitute for live earthworms Great for many species Durable, easy to maintain, and ready to...

PowerBait MaxScent 4" The General by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

3D Sucker 9" Swimbait by Savage Gear

Everyone knows that Suckers are one of the preferred forages of large predatory game fish. Because of this, Savage Gear  created the most realistic sucker paddle swimbait ever created. With its anatomically correct features and photoprint details,...

Pulse Tail Bluegill RTF 3" Swimbait by Savage Gear

Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. The Pulse Tail Bluegill excels at stimulating a predator’s...

Structure Gill 3" Swimbait by Savage Gear

The Structure gill combines the drawing power of a swimbait, the go-anywhere ability of a structure jig, with one of the most sought-after forage of bass across the country, the bluegill. The result is an incredibly versatile lure that excels at bottom...

3D Glide Swimmer 5.25" Jointed Swimbait by Savage Gear

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Its fine tuned action will quickly make it a favorite of anglers throw big baits at bigger fish. Features: “S” Pattern Swimming...

Gulp! Alive! 1.25" Stonefly Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

PowerBait 1.5" Trilobite Soft Plastic by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Shallow Flicker Shad FFSH7S 7cm Crankbait by Berkley

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure...

Shallow Flicker Shad FFSH5S 5cm Crankbait by Berkley

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure...