Lures

Tungsten Torpedo 1" Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Tungsten Torpedo 3/4" Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Tungsten Torpedo 1.25" Spoon by VMC

Tungsten construction provides the best return on electronics. Ultra fast sinking to target fish before they pass by. Small attractor blade adds flash and vibration. VMC® Ultra Glow colors last up to 15 minutes. UV polished metal finishes and double...

Jigging Shadow Rap JSDR07 2.75" Vertical Jig by Rapala

Following in the footsteps of the legend, yet lighter than the original Rapala® Jigging Rap®, the Jigging Shadow Rap® features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal metallic finishes...

Nano Rap 3/4" Micro Crankbait by Rapala

The tiniest Rapala® lure yet. With its micro profile and finesse rocking design, the new Nano Rap® excels at vertical jigging, triggering more strikes. A weight-forward rattling design to create a subtle vibration on the rise and side-to-side...

Spiny Lobster 27mm Micro Soft Plastic by 13 Fishing

The Spiny Lobster is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Micro Joystick 24mm Soft Plastic by 13 Fishing

The Micro Joystick is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Bio-Gill 4" Wake Bait Pro by FishLab

The Bio Gill Pro Wake Bait is a three-piece, double-jointed high-floating bait that pushes a wide rolling wake on slow to medium retrieves. Its subtle clacking sound calls fish from a distance, while its stable design shines in both steady and...

BBZ Bio-Shad 4" Crankbait by FishLab

The thrill of chasing down and landing that double-digit fish has been a passion of award-winning lure designer Bill Siemantel of BBZ baits as well as FishLab Product Manager Mike Bennett for many years. This year, the two minds combined to create the...

BBZ Wake Rat 3.5" Topwater Bait by FishLab

When giant predators are feeding near the surface, nothing sparks an instinctive strike like the wild panic of a rodent in distress—and that’s exactly what the BBZ Wake Rat delivers. Designed in partnership with lure visionary Bill Siemantel,...

BBZ Wake Rat 2.5" Topwater Bait by FishLab

When giant predators are feeding near the surface, nothing sparks an instinctive strike like the wild panic of a rodent in distress—and that’s exactly what the BBZ Wake Rat delivers. Designed in partnership with lure visionary Bill Siemantel,...

Bio-Gill 4" Swimbait Pro by FishLab

The Bio Gill Pro Swimbait is a tight-kicking, natural swimmer ideal for covering water along shorelines, weed lines, or around hard cover. It’s designed for a steady retrieve and is available in a 4” size with tournament-grade rigging right...

Bio-Shad Indiana Tailspin 7/8" Bladed Bait by FishLab

When the bite gets tough and fish are feeding on small bait, downsizing your presentation can make all the difference. The Bio Shad Indiana Tailspin was designed to imitate young-of-year baitfish with a compact profile that’s packed with drawing...

Bio-Gill 5" Glide Bait Pro by FishLab

For a more tactical approach, the Bio Gill Pro Glide Bait offers a slow-sinking, side-to-side S-pattern that excels in open water or when targeting suspended fish. At 5” it’s the go-to option when a more deliberate, finesse-driven...

BBZ Bio-Shad Gizzard 6" Glide Bait by FishLab

As a passionate lure designer and award winning product manager, Bill Siemantel has been chasing down bass for years. This year he combined his two loves to create the new FishLab BBZ Bio-Shad Gizzard which will lead you on your own adventure of catching...

KGB Lil' Guy 120 Swimbait by Spro

When the bite gets tough—cold fronts roll in or fishing pressure peaks—hardcore swimbait anglers need a reliable option that still draws big strikes. Enter the KGB Lil Guy. Designed for those challenging conditions, this 120mm version brings...

Bitsy Chickin 2.5" Topwater Bait by Strike King

A bite-sized topwater lure that features a small profile that’s designed to attract highly pressured bass. Capable of imitating a wide range of baitfish or natural forage fleeing on the surface of the water, the Bitsy Chickin utilizes a steel tail...

Prism Spinner Assortment 6-Pack by South Bend

Designed to help you catch more fish, this assortment of in-line spinners by South Bend features brass blades with a prism  finish that create vibrations and flashes of light to attract fish. Features: Assortment of 6 premium...

Trout and Panfish Spinners 6-Pack by South Bend

Designed to help you catch more panfish and trout, this assortment of popular in-line spinners by South Bend features a selection of proven colors for almost any fishing condition. They are perfect for bluegill (bream), sunfish, crappie, perch, rock...

Micro Graph ShadZ 1.75" Pre-Rigged Swimbait by Z-Man Fishing

Designed to excel with forward-facing sonar (FFS), the 1.75" Micro Graph ShadZ features a flattened shad profile body to maximize sonar echo. A natural baitfish torso transitions to a slender forked kicker tail that never stops quivering and triggering...

Night Fight Double Dare 1 oz Glow Spoons by Danielson

Built to dominate Salmon, Trout and other nocturnal predators!  These spoons feature a "super glow" paint on the both sides, a durable seal coat, and 100% brass construction to cast long and retrieve deep. 

Llama TubeZ 2" Finesse Tube Bait by Z-Man Fishing

Designed by Z-Man pro Seth Feider, the 2" Llama TubeZ is a finesse tube built for clear water and tough bites. Made from 10X Tough ElaZtech, it’s durable, buoyant, and offers a natural tail-up posture with a slow, spiraling fall...

Fuzzy NuggetZ Dice Bait by Z-Man Fishing

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech body offers versatile rigging and unmatched durability, while premium silicone skirt fibers deliver nonstop...

Fuzzy BugZ 1.75" Soft Plastic by Z-Man Fishing

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durability, while hand-tied silicone skirt strands create constant movement to trigger strikes. Ideal for Ned...