Lures

Dancin Shad 5" Swimbait by Game Changer Bait

Introducing the Dancin Shad, the epitome of realism and innovation in fishing baits. This one-of-a-kind lure is meticulously designed to look, smell, and move like a real fish, setting a new standard in its category...

Arms Family Homestead Slayer 36pc Kit by Leland's Lures

The Arms Family Slayer Kit is the go-to kit for pond and creek fishing. This deadly lure now is available in brand new colors only available in this kit such as Bison, Black/Chart, Mana, Midnight/Pink, and Natural/Orange. The kit also has Leland's number...

Stealth Finesse 2.75" Creature Bait by X Zone Lures

The X Zone Lures Stealth Finesse Series Stealth Creature is 2.75” and is everything an angler could ask for in a finesse creature bait. It is made with X Zone’s special blend of soft plastic ingredients that allows all of...

Trout Magnet Mop Drop 16pc Kit by Leland's Lures

The Mop Drop Kit reinvents the classic mop fly with a 2X strong size 10 ultra point hook and absorbent chenille body for lifelike action that trout and panfish can’t resist. Its bottom eye design lets you drop a MINI Magnet® or second fly...

Fin Commander Favorites 84pc Kit by Leland's Lures

This kit is an 84 piece kit that includes all the Fin Commander's favorite lures and colors for catchin' crappie! Slab Curly Bodies, Crappie Magnet® Bodies, Fin Spin® Jig Heads and Double Cross® Jig Heads are all included in this kit in Fin...

Straight Tail 7" Worms by RoboWorm

Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered precision hand poured style soft plastic worms featuring Roboworm's awesome...

Tour Grade Bottom Dweller 3/4 oz Spinnerbait by Strike King

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom Dweller Spinnerbait dives deep to target bass lurking in the depths. The extra weight in the hook shank helps the Bottom Dweller to sink and...

Trick Shad 6" Slow-Sinking Glide Bait by Bucca Brand

The Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Although a slightly smaller offering than the original 7’’ Trick Shad, this ABS hard...

Big Gizz 6" Hybrid Hard Bait by Bill Lewis

The all-new Bill Lewis Big Gizz is a one-of-a-kind lure that can act as a spoon, blade bait, or a magnum-sized lipless crank bait. The 6″ Gizzard Shad replicator features an adjustable snap that allows anglers to...

Trace Slow Sink 3.75" Jointed Swimbait by 6th Sense Fishing

The Trace 3.75” is the most compact and finesse-driven swimbait in the Trace lineup, built specifically for shallow water and pond fishing where a subtle profile and natural presentation are critical. Designed with the same proven multi-jointed...

The Option 3.75" Swimbait by 6th Sense Fishing

The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind. What makes The Option unique is its interchangeable rigging system. The ultra-sharp treble hook can be secured on the...

Zako Slim 3.5" Swimbait by Gary Yamamoto

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the original Zako features a more sleek, compact profile that delivers a subtle presentation without...

Uni Dice Bait by Gary Yamamoto

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Hinge Minnow 5" Soft Jerkbait by Gary Yamamoto

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Hinge Minnow 3.5" Soft Jerkbait by Gary Yamamoto

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Fuzzy Nut 1.5" Dice Bait by Gary Yamamoto

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to...

Fuzzy Senko 5" Worms by Gary Yamamoto

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with threaded fine skirt material to create a new profile and...

Fuzzy Senko 4" Worms by Gary Yamamoto

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with threaded fine skirt material to create a new profile and...

Neco Camaron 5.5" Craw by Keitech

Revolutionary design mimics a Natural Craw! The Neco Camaron was developed for success in the ultra-pressured water of Japan. Using the Neko-rig technique the angler can duplicate the defensive posture of the crawfish. Following the cast, the Neco...

Glide Camaron 3.5" Back-Sliding Craw by Keitech

Keitech’s New High-density Back-Sliding Craw The “Glide Camaron” was designed to provide a unique action with little to no input following the cast. Made with high-density plastic and weighing nearly 3/8oz., the Glide Camaron adds a...

INVIZ-WIRE Pro Night Thumper 1/2 oz Spinnerbait by Picasso Lures

The Inviz-Wire Pro spinnerbait is built around a frame constructed from .040" gauge heat-treated, brown color super wire that is stronger than traditional stainless wire, and is much less visible to the fish. The "wobble" head design eliminates...

Micro Rig 1/8 oz Bait Ball by Picasso Lures

The Picasso Micro Rig is constructed with a lightweight .024” heat-treated wire designed when a small profile is needed to draw strikes from finicky bass. This rig wont “wear you out” and can be easily thrown with a...

Magdraft Freestyle 5" Swimbait by Megabass

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the FREESTYLE is built for easy big-game rigging for novices and experts alike...

SMH WormZ 6.5" Finesse Worms by Z-Man Fishing

Sleek, simple and unceasingly active, the SMH WormZ mirrors what designer Brian 'B.Lat' Latimer calls that classic Coke-bottle shape. Sculpted for subtle yet unstoppable underwater movement, the SMH WormZ starts with a substantial but slender head and...