Lures

Sneaky Worm 5" Paddletail Stick Bait by Molix

This one-of-a-kind slim-profile worm is made of high-density rubber enriched with salt and a scent based on shrimp extract. The surface is covered with rings that create volume and guarantee maximum mobility. At both ends, the unmistakable Molix shad...

Kento Jig DG 3/8 oz Jig by Molix

The Kento Jig is the masterpiece of the entire Molix product line. Each jig head has been perfectly shaped and balanced for easy penetration and perfect swimming action. The number of fibers in the weed guard is calibrated based on the jig weight and...

Kento Jig DG 1/2 oz Jig by Molix

The Kento Jig is the masterpiece of the entire Molix product line. Each jig head has been perfectly shaped and balanced for easy penetration and perfect swimming action. The number of fibers in the weed guard is calibrated based on the jig weight and...

WHenko Rig 5" Whisker Stick Bait by Tightlines UV

The 5" WHenko Rig by Tightlines UV is America's number one new stick bait! As part of the Whiskers series, the WHenko's built-in silicone strands provide "Whisker Crawl'n Action" for enticing movement that big bass can't resist. The unique design...

Hy-Brid Craw 4" Rattling Creature Bait by Tightlines UV

The 4" Hy-Brid Rattling Craw by Tightlines UV refuses to be ignored!  As part of the Whiskers series, the Hy-Brid Craw's built-in silicone strands provide "Whisker Crawl'n Action" for lifelike movement big bass can't resist. The imbedded sound...

Sockittoya Shad 5" Soft Jerkbait by Game Changer Bait

The Sockittoya Shad is Game Changer's next-generation minnow-style bait, purpose-built for forward-facing sonar anglers who target trophy fish with precision. Available in both classic color patterns and ultra-realistic photo-image finishes, this bait...

Imo Kemushi 60mm Stick Worm by Geecrack

The Geecrack Imo Kemushi is a Japanese-designed, high-density, soft plastic bait featuring rubber "hair" that mimics the movement of a caterpillar floating on the surface of the water. Ideal for finesse fishing, it is designed for...

Supaku Swimmer 95 SS 3.75" Swimbait by Geecrack

The Geecrack Supaku Swimmer 95 SS is a slow-sinking, jointed finesse swimbait designed for pressured, clear-water, and baitfish-focused conditions. It features a realistic soft tail, 3D eyes, and a, natural "S" swimming action to trigger...

Finesse Model Cue Bomb 1.2" Dice Bait by Geecrack

The Geecrack Finesse Cue Bomb (1" or 1.2") is a compact, dice-shaped, soft plastic lure featuring thinner, highly sensitive tentacles for a subtle, non-intimidating profile. Designed with Alton Jones Jr., it excels on a drop...

Finesse Model Cue Bomb 1" Dice Bait by Geecrack

The Geecrack Finesse Cue Bomb (1" or 1.2") is a compact, dice-shaped, soft plastic lure featuring thinner, highly sensitive tentacles for a subtle, non-intimidating profile. Designed with Alton Jones Jr., it excels on a drop...

Bellows Gill 3.8" Creature Bait by Geecrack

Designed with the input of famed Lake Biwa fishing guide, Yuho Ito, the Geecrack Bellows Gill Creature Bait is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from...

Bellows Gill 2.8" Creature Bait by Geecrack

Designed with the input of famed Lake Biwa fishing guide, Yuho Ito, the Geecrack Bellows Gill Creature Bait is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from...

CrushCity The Jerk 3.75" Soft Jerkbait by Rapala

This fork-tail jerk minnow takes the baitfish profile to the next level, featuring precise details and a tail that quivers with the slightest current or rod twitch. Its erratic, darting action - whether rigged on a worm hook moped on a jig, or set on a...

Shake'Em Up 19mm Dice Bait by Skinny Bear

Shake ’Em Up Dice Bait brings a compact, finesse-friendly profile to drop shots and weighted wacky rigs when smallmouth, largemouth, panfish, and trout want a subtle meal. The durable TPE body improves hook longevity during repeated rigging, while...

Shake'Em Up 10mm Dice Bait 2pk by Skinny Bear

Shake ’Em Up Dice Bait brings a compact, finesse-friendly profile to drop shots and weighted wacky rigs when smallmouth, largemouth, panfish, and trout want a subtle meal. The durable TPE body improves hook longevity during repeated rigging, while...

Spotlight Minnow 4.25" Swimbait by Big Bite Baits

The Spotlight Minnow, designed by Big Bite Baits pro Drew Gill, is tailored for Forward Facing Sonar. Finding fish is one thing – making them bite is another, and this is where the Spotlight Minnow shines. A hollow body design and wedge-angle tails...

Spotlight Minnow 4.8" Swimbait by Big Bite Baits

The Spotlight Minnow, designed by Big Bite Baits pro Drew Gill, is tailored for Forward Facing Sonar. Finding fish is one thing – making them bite is another, and this is where the Spotlight Minnow shines. A hollow body design and wedge-angle tails...

Coike 23mm Dice Bait by Hideup

The Hideup Coike is a floating urchin-style creature bait designed to be rigged weightless, or on dropshot, neko rig, or free rig. The high-floating elastomer material of the Coike makes the bait buoyant and resistant to tears, and allows its numerous...

Coike 17mm Dice Bait by Hideup

The Hideup Coike is a floating urchin-style creature bait designed to be rigged weightless, or on dropshot, neko rig, or free rig. The high-floating elastomer material of the Coike makes the bait buoyant and resistant to tears, and allows its numerous...

Size 5 Classic Vibrax Spinners by Blue Fox

Blue Fox's Classic Vibrax Spinner utilizes a patented two-part body that emits low-frequency sound vibrations to attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® features a colored bell with a coordinating...

Size 3 Classic Vibrax Spinners by Blue Fox

Blue Fox's Classic Vibrax Spinner utilizes a patented two-part body that emits low-frequency sound vibrations to attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® features a colored bell with a coordinating...

Size 1 Classic Vibrax Spinners by Blue Fox

Blue Fox's Classic Vibrax Spinner utilizes a patented two-part body that emits low-frequency sound vibrations to attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® features a colored bell with a coordinating...

Divine 4-Blade 5.5" Umbrella Rig Jr. by 6th Sense Fishing

After two years of intense development and on-the-water testing with 6th Sense Lure Lab and Pro Staff Ambassador Josh Jones, the Divine Umbrella Rig Series is finally here. Engineered for anglers who demand performance, this rig is built with stainless...

Dancin Shad 5" Swimbait by Game Changer Bait

Introducing the Dancin Shad, the epitome of realism and innovation in fishing baits. This one-of-a-kind lure is meticulously designed to look, smell, and move like a real fish, setting a new standard in its category...