Lures

Straight Tail 7" Worms by RoboWorm

Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered precision hand poured style soft plastic worms featuring Roboworm's awesome...

Tour Grade Bottom Dweller 3/4 oz Spinnerbait by Strike King

On a mission to accomplish depths other spinnerbaits simply cannot, Strike King’s Tour Grade Bottom Dweller Spinnerbait dives deep to target bass lurking in the depths. The extra weight in the hook shank helps the Bottom Dweller to sink and...

Trick Shad 6" Slow-Sinking Glide Bait by Bucca Brand

The Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Although a slightly smaller offering than the original 7’’ Trick Shad, this ABS hard...

Big Gizz 6" Hybrid Hard Bait by Bill Lewis

The all-new Bill Lewis Big Gizz is a one-of-a-kind lure that can act as a spoon, blade bait, or a magnum-sized lipless crank bait. The 6″ Gizzard Shad replicator features an adjustable snap that allows anglers to...

Trace Slow Sink 3.75" Jointed Swimbait by 6th Sense Fishing

The Trace 3.75” is the most compact and finesse-driven swimbait in the Trace lineup, built specifically for shallow water and pond fishing where a subtle profile and natural presentation are critical. Designed with the same proven multi-jointed...

The Option 3.75" Swimbait by 6th Sense Fishing

The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind. What makes The Option unique is its interchangeable rigging system. The ultra-sharp treble hook can be secured on the...

Zako Slim 3.5" Swimbait by Gary Yamamoto

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the original Zako features a more sleek, compact profile that delivers a subtle presentation without...

Uni Dice Bait by Gary Yamamoto

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy with each twitch of the rod tip, falling with a very lifelike quiver. The custom Yamamoto TPE formula allows...

Hinge Minnow 5" Soft Jerkbait by Gary Yamamoto

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Hinge Minnow 3.5" Soft Jerkbait by Gary Yamamoto

The Yamamoto Hinge Minnow is exactly what you expect from the most premium soft bait brand on earth. THE ultimate rolling minnow. A jointed, or “hinged” tail section allows the Hinge Minnow to roll, even on a straight retrieve which makes it...

Fuzzy Nut 1.5" Dice Bait by Gary Yamamoto

The Yamamoto Fuzzy Nut appears odd at first glance, but once you see it in the water and see how the fish react to it, you’ll look at it in an all-new light. The 1.5" Fuzzy Nut lives up to its name thanks to...

Fuzzy Senko 5" Worms by Gary Yamamoto

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with threaded fine skirt material to create a new profile and...

Fuzzy Senko 4" Worms by Gary Yamamoto

It’s the gold standard by which all stick baits are judged, but fuzzy. The Fuzzy Senko from Yamamoto Baits is exactly what it sounds like. The legendary Senko is now outfitted with threaded fine skirt material to create a new profile and...

Neco Camaron 5.5" Craw by Keitech

Revolutionary design mimics a Natural Craw! The Neco Camaron was developed for success in the ultra-pressured water of Japan. Using the Neko-rig technique the angler can duplicate the defensive posture of the crawfish. Following the cast, the Neco...

Glide Camaron 3.5" Back-Sliding Craw by Keitech

Keitech’s New High-density Back-Sliding Craw The “Glide Camaron” was designed to provide a unique action with little to no input following the cast. Made with high-density plastic and weighing nearly 3/8oz., the Glide Camaron adds a...

INVIZ-WIRE Pro Night Thumper 1/2 oz Spinnerbait by Picasso Lures

The Inviz-Wire Pro spinnerbait is built around a frame constructed from .040" gauge heat-treated, brown color super wire that is stronger than traditional stainless wire, and is much less visible to the fish. The "wobble" head design eliminates...

Micro Rig 1/8 oz Bait Ball by Picasso Lures

The Picasso Micro Rig is constructed with a lightweight .024” heat-treated wire designed when a small profile is needed to draw strikes from finicky bass. This rig wont “wear you out” and can be easily thrown with a...

Magdraft Freestyle 5" Swimbait by Megabass

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the FREESTYLE is built for easy big-game rigging for novices and experts alike...

SMH WormZ 6.5" Finesse Worms by Z-Man Fishing

Sleek, simple and unceasingly active, the SMH WormZ mirrors what designer Brian 'B.Lat' Latimer calls that classic Coke-bottle shape. Sculpted for subtle yet unstoppable underwater movement, the SMH WormZ starts with a substantial but slender head and...

PowerBait 5" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

Covert Craw Floater 2.5" Creature Bait by Gary Yamamoto

The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a popular Japanese design, the 2.5'' Covert Craw can be used on a Ned rig or as a jig trailer. Its Mega Floater Formula gives it both versatility and appeal, the buoyant claws are...

Seduce FFS 5.25" Minnow by Beast Coast

With FFS proving an invaluable tool for today's hardcore anglers, it was time to make the perfect minnow to hunt bass with in real time. Thanks to the design of Seduce, the bait will dart and roll when rigged with any standard ball head, or rolling...

L-Metal O.W. Sniper 3/8 oz Lead Jig by Beast Coast

LEAD VERSION. The O.W. (Open Water) Sniper Jig is ready to wreak havoc on pressured, clear-water fish. Insight from Travis Manson - smallmouth afficionado, guide, and media owner at Smallmouth Crush, was taken into account in the construction of...

L-Metal O.W. Sniper 1/2 oz Lead Jig by Beast Coast

LEAD VERSION. The O.W. (Open Water) Sniper Jig is ready to wreak havoc on pressured, clear-water fish. Insight from Travis Manson - smallmouth afficionado, guide, and media owner at Smallmouth Crush, was taken into account in the construction of...