Lures

Bio-Gill 4" Wake Bait Pro by FishLab

The Bio Gill Pro Wake Bait is a three-piece, double-jointed high-floating bait that pushes a wide rolling wake on slow to medium retrieves. Its subtle clacking sound calls fish from a distance, while its stable design shines in both steady and...

BBZ Bio-Shad 4" Crankbait by FishLab

The thrill of chasing down and landing that double-digit fish has been a passion of award-winning lure designer Bill Siemantel of BBZ baits as well as FishLab Product Manager Mike Bennett for many years. This year, the two minds combined to create the...

BBZ Wake Rat 3.5" Topwater Bait by FishLab

When giant predators are feeding near the surface, nothing sparks an instinctive strike like the wild panic of a rodent in distress—and that’s exactly what the BBZ Wake Rat delivers. Designed in partnership with lure visionary Bill Siemantel,...

BBZ Wake Rat 2.5" Topwater Bait by FishLab

When giant predators are feeding near the surface, nothing sparks an instinctive strike like the wild panic of a rodent in distress—and that’s exactly what the BBZ Wake Rat delivers. Designed in partnership with lure visionary Bill Siemantel,...

Bio-Gill 4" Swimbait Pro by FishLab

The Bio Gill Pro Swimbait is a tight-kicking, natural swimmer ideal for covering water along shorelines, weed lines, or around hard cover. It’s designed for a steady retrieve and is available in a 4” size with tournament-grade rigging right...

Bio-Shad Indiana Tailspin 7/8" Bladed Bait by FishLab

When the bite gets tough and fish are feeding on small bait, downsizing your presentation can make all the difference. The Bio Shad Indiana Tailspin was designed to imitate young-of-year baitfish with a compact profile that’s packed with drawing...

Bio-Gill 5" Glide Bait Pro by FishLab

For a more tactical approach, the Bio Gill Pro Glide Bait offers a slow-sinking, side-to-side S-pattern that excels in open water or when targeting suspended fish. At 5” it’s the go-to option when a more deliberate, finesse-driven...

BBZ Bio-Shad Gizzard 6" Glide Bait by FishLab

As a passionate lure designer and award winning product manager, Bill Siemantel has been chasing down bass for years. This year he combined his two loves to create the new FishLab BBZ Bio-Shad Gizzard which will lead you on your own adventure of catching...

KGB Lil' Guy 120 Swimbait by Spro

When the bite gets tough—cold fronts roll in or fishing pressure peaks—hardcore swimbait anglers need a reliable option that still draws big strikes. Enter the KGB Lil Guy. Designed for those challenging conditions, this 120mm version brings...

Bitsy Chickin 2.5" Topwater Bait by Strike King

A bite-sized topwater lure that features a small profile that’s designed to attract highly pressured bass. Capable of imitating a wide range of baitfish or natural forage fleeing on the surface of the water, the Bitsy Chickin utilizes a steel tail...

Prism Spinner Assortment 6-Pack by South Bend

Designed to help you catch more fish, this assortment of in-line spinners by South Bend features brass blades with a prism  finish that create vibrations and flashes of light to attract fish. Features: Assortment of 6 premium...

Trout and Panfish Spinners 6-Pack by South Bend

Designed to help you catch more panfish and trout, this assortment of popular in-line spinners by South Bend features a selection of proven colors for almost any fishing condition. They are perfect for bluegill (bream), sunfish, crappie, perch, rock...

Micro Graph ShadZ 1.75" Pre-Rigged Swimbait by Z-Man Fishing

Designed to excel with forward-facing sonar (FFS), the 1.75" Micro Graph ShadZ features a flattened shad profile body to maximize sonar echo. A natural baitfish torso transitions to a slender forked kicker tail that never stops quivering and triggering...

Night Fight Double Dare 1 oz Glow Spoons by Danielson

Built to dominate Salmon, Trout and other nocturnal predators!  These spoons feature a "super glow" paint on the both sides, a durable seal coat, and 100% brass construction to cast long and retrieve deep. 

Llama TubeZ 2" Finesse Tube Bait by Z-Man Fishing

Designed by Z-Man pro Seth Feider, the 2" Llama TubeZ is a finesse tube built for clear water and tough bites. Made from 10X Tough ElaZtech, it’s durable, buoyant, and offers a natural tail-up posture with a slow, spiraling fall...

Fuzzy NuggetZ Dice Bait by Z-Man Fishing

The Z-Man Fuzzy NuggetZ mimics tiny pelagic prey like zooplankton and insect larvae, staying lively even when deadsticked. Its 12-sided ElaZtech body offers versatile rigging and unmatched durability, while premium silicone skirt fibers deliver nonstop...

Fuzzy BugZ 1.75" Soft Plastic by Z-Man Fishing

Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait packed with action. Its 1.75" segmented ElaZtech body delivers lifelike buoyancy and extreme durability, while hand-tied silicone skirt strands create constant movement to trigger strikes. Ideal for Ned...

Fuzzy TRD 2.75" ElaZtech Finesse Bait by Z-Man Fishing

The Fuzzy TRD adds lively silicone skirts to the classic 2.75" ElaZtech TRD body for nonstop action and standout buoyancy. Cut it in half for two finesse baits. Ideal for Ned, dropshot, Neko, or wacky rigs. Imagine the next-level fish appeal of the...

The Option 5" Swimbait by 6th Sense Fishing

The Option from 6th Sense is built to give anglers exactly what the name promises—options. Designed with versatility in mind. What makes The Option unique is its interchangeable rigging system. The ultra-sharp treble hook can be secured on the...

PowerBait Chop Block 8" Swimbait by Berkley

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

PowerBait Chop Block 6" Swimbait by Berkley

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft glide mimics a variety of forage bases with its tall broad profile. The Chop Block is adept at generating...

3D Burbot Ribbontail 10" Swimbait by Savage Gear

Burbot “aka” Eelpout are a favorite target of large Musky and Pike. The Savage Gear 3D Burbot is the only 3D scanned version of this bait on the market. The hybrid line thru design lets the hooks dislodge from the bait while fighting fish so...

3D Burbot 10" Tube by Savage Gear

Dive into the fray with the 3D Burbot Tube – a predatory masterpiece born from the fierce depths! Crafted from a 3D scan of an actual burbot, this lure stands head and shoulders above the rest with unparalleled lifelike precision. Get ready for an...

Double Blade 8.5/9.5 Bucktail Lure by Savage Gear

Unleash the Savage Blade! This custom designed bucktail is built with high grade custom components and crafted to perfection!  The custom blades fold in flight and rotate immediately on retrieve so you don’t waste an inch of your cast. Their custom...