Lures

Death Jigs 1/4 oz Rig by Walleye Nation Creations

The Walleye Nation Creations Death Jigs' irresistible live-bait action converts more looks into hooksets when trolled and drifted. It’s your bottom bouncer and harness in one with a baitfish profile and jig bite feel. Perfect for fishing just off...

Skater Craw 3" Creature Bait by Skaterbaits

The Skater Craw features a deeply ribbed body and long claws for unmatched action and vibration.  Features: Length:  3" Made in USA

Action Shad 4" Swimbait by Skaterbaits

The Action Shad has a thick realistic Shad body, but with a unique split tail for some extra action.  Features: Length:  4" 8pk Made in USA

Darter 4" Bait by Skaterbaits

The Darter Bait is the best kept secret in tournament fishing. Made out of super soft plastic, these baits dominate in any water. Fish them like a tube, Carolina or Texas rig them, fish them weightless, or even drop shot them. They're great for bass,...

Bullshooter 160 Glide Bait by Deps

The bluegill bait known as the Bullshooter 160 was designed with trophy bass in mind. The tremendous amount of water it pushes is due to jointed body and big tail. It can be fished with a straight retrieve and also closer to the surface. Pausing,...

Slide Swimmer 145 Swimbait by Deps

Weak wave, soft sound concept. The deadly swimbait family known as “Slide Swimmer” was created with a new completely new manufacturing method called “weak wave and soft sound”, which is different than any big baits before it. The...

Buzzjet Jr 3" Wakebait by Deps

The Buzz Jet Jr. is perfect for drawing fish from long distances or for making pinpoint casts to targets. The bait has a noisy, wobbling action that creates a big disturbance on the water with the added appeal of a splashing action. It is a versatile and...

Buzzjet 4" Wakebait by Deps

The Buzzjet has an angry action that calls fish. The topwater bait has been revolutionized with the design of the Buzzjet. The erratic action and sound can attract fish from deeper depths and it can still be fished effectively in rough water thanks to...

Lil Rabbit 4" Creature Bait by Deps

The “Lil Rabbit”, which was developed for catching big bass, is a bulky flat bait with a compact body. It creates a unique vibration and a very lifelike look. The extra-thick body and ultra-thin tail gives it great action with each movement...

Silent Killer 145 Swimbait by Deps

Weak wave, soft sound concept. The Silent Killer is a deadly trout bait imitating bait and a “silent killer” created by a completely new manufacturing method, which is different from all other big baits. The body is covered with a...

Slither K 3/8 oz Hollow Body Frog by Deps

The Slither K is a unique frog that instantly attracts big bass hidden in thick cover. It can be fished with a quick, walk-the-dog action and the bait was designed to increase hookup rates even at fast speeds. The Slither K is different from...

Little Fishy 4" River Drifter Soft Jerkbait by Quiet Cove

Quiet Cove's Little Fishy fluke-style split tail minnow is the perfect bait for jigging for walleye and lake trout, drop shotting, Texas rigging, or even on an umbrella rig. This versatile bait is made with high quality materials in the most popular...

Sakamata Shad 5" Soft Jerkbait by Deps

Deps Sakamata Shad is designed as a soft stick jerkbait with jumping dart action immitating escaping baitfish.  This action is realized by the keels on both sides of the body.  Sakamata Shad works great not only under sufrace with no-sinker...

Sakamata Shad 4" Soft Jerkbait by Deps

Deps Sakamata Shad is designed as a soft stick jerkbait with jumping dart action immitating escaping baitfish.  This action is realized by the keels on both sides of the body.  Sakamata Shad works great not only under sufrace with no-sinker...

The OG Money Bundle by Googan Baits

Get the best of the best with Googan's OG Money Bundle. Featuring a collection of their very best baits, this 15-piece pack has everything you need for a great day on the water at a price that can't be beat! Includes over $90 worth of...

Mimic Minnow Shad 1/4 oz Swimbait by Northland Tackle

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water for suspended fish. Stand-up style jig head is ideal for pounding and dragging bottom. Paddle tail...

Mimic Minnow Shad 1/8 oz Swimbait by Northland Tackle

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water for suspended fish. Stand-up style jig head is ideal for pounding and dragging bottom. Paddle tail...

Scentsation Smasher 3.5" Drop Shot Bait by Big Bite Baits

The Smasher is an outstanding drop shot bait with a unique design. The profile imitates a goby and other types of bait fish. The solid head allows you to nose hook it easily, the thin spine allows small movements to create big action, and the ribbed body...

Marabou 1/8 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Marabou 1/4 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Marabou 1/16 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Konda 7/16 oz Finesse Swim Jig by 6th Sense Fishing

Introducing the Konda Finesse Swim Jig, a revolutionary tool crafted specifically for those demanding moments when finesse is paramount. Engineered to excel under pressure, this innovative jig boasts a fine wire hook size 4/0, which allows for the...

Scope Shad 3" Soft Plastic by Gary Yamamoto

Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool...

Yamatanuki 3.5" Soft Plastic by Gary Yamamoto

Staying true to Yamamoto's roots of innovative baits that absolutely catch fish, they bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...