Lures

Split-Blade 1/2 oz Double Willow Spinnerbait by 1st Gen Fishing

Built around two willow leaf blades with a 50/50 split color construction, the 1st Gen Fishing Split-Blade Spinnerbait produces maximum flash and color variation on each blade rotation. The Split-Blade has been meticulously designed to feature every...

Introvert 3/8 oz Plastic Double Clacker Buzzbait by 1st Gen Fishing

Designed with an ultra-clean T-bar construction and two 3-armed plastic blades with clackers, the 1st Gen Fishing Introvert Buzzbait is something the fish have never heard before. With each rotation, the plastic blades hit against the clackers, creating...

Extrovert 3/8 oz Metal Double Clacker Buzzbait by 1st Gen Fishing

Designed with an ultra-clean T-bar construction and two metal blades with clackers, the 1st Gen Fishing Extrovert Buzzbait is sure to draw attention from near to far. With each rotation, the metal blades hit against the clackers, creating a very loud...

Copperhead 3/8 oz Bladed Jigs by 1st Gen Fishing

Designed with two copper-plated BB’s that have been molded into the head of the bait, the 1st Gen Fishing Copperhead Bladed Jig is the loudest vibrating jig on the market. When the Copperhead blade rocks from side to side, it strikes the...

Copperhead 1/2 oz Bladed Jigs by 1st Gen Fishing

Designed with two copper-plated BB’s that have been molded into the head of the bait, the 1st Gen Fishing Copperhead Bladed Jig is the loudest vibrating jig on the market. When the Copperhead blade rocks from side to side, it strikes the...

Addicted Walleye 1/2 oz Death Spinner by Mustad

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Addicted Walleye 3/4 oz Death Spinner by Mustad

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Dinger Worm 6" Stick Bait by Yum

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. The Dinger was designed...

YUMbrella Ultralight Multi-Lure Rig by Yum

The YUMbrella Ultralight is a downsized 5-wire YUMbrella rig. The YUMbrella Ultralight can be fished on any type of equipment and is terror on largemouth, smallmouth and spotted bass, crappie, white bass and just about any predator fish. The YUMbrella...

YUMbrella Flash Mob 5-Wire Willow Blade Rig by Yum

More flash equals more fish. The YUMbrella Flash Mob 5-wire multi-bait rig has all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and swivels and one of the toughest...

YUMbrella Flash Mob Jr Willow Blade Rig by Yum

An ultralight version of our YUMbrella Flash Mob! Still have all of the features that made the YUMbrella the leader in the category - super tough stainless steel, heat treated wire, strong snaps and swivels, but now can be thrown on any type of rod...

One Knocker 1/2 oz Lipless Crankbait by Booyah Bait Co.

The Booyah Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any...

Counter Strike Buzz 3/8 oz Buzzbait by Booyah Bait Co.

If you think Booyah Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a...

Counter Strike Buzz 1/2 oz Buzzbait by Booyah Bait Co.

If you think Booyah Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new Counter Strike Buzz creates. Counter-rotating blades deliver exceptional stability and offer a...

Vibration-X Ultra 1/2 oz Rattling Crankbait by Megabass

The Vibration-X Ultra is unmatched in its class, with a realistic Bluegill/Shad profile that will visually trigger devastating reacion strikes.  However, the real key to the ultra lies in its revolutionary design.  Instead of relying on the...

Precision Xtreme Mavrik 110 4-3/8" Jerkbait by Rapala

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike...

Krej 100 FFS 3.9" Jerkbait by Berkley

Designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or...

Finisher 7 FFS 2.75" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Itty Bit Slab Hunt'R 1.25" Finesse Swimbait by Bobby Garland

Bobby Garland's highly popular Itty Bit Series brings an extra measure of finesse for fussy crappie and for matching small forage. The new Itty Bit Slab Hunt'R, like the Itty Bit Swim'R and Itty Bit Slab Slay'R, delivers a proven Bobby Garland shape in...

Finisher 9 FFS 3.5" Jerkbait by Berkley

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a...

Rab-Shad 6" Soft Jerkbait by Rabid Baits

The Rab-Shad puts some power fishing into Rabid Baits' ordinarily finesse line-up. The Rab-Shad is precisely built to achieve a sweeping left to right hunting action when rigged as a weightless soft jerk bait. Loaded with salt for longer casts, a...

Killer Fish 2.75" Rattling Shallow Diving Crankbait by Ice Strong

The Killer Fish was designed using a time-tested killer body shape, but with next-level attention to detail that will catch more fish. The Killer Fish features a 3D scale pattern with a clear UV coating plus premium Mustad KVD Triple Grip hooks - Red on...

Christie Craw 3.5" Creature Bait by Yum

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and flails on the drop to simulate a crawfish or a baitfish. The hyper-action claws feature thicker plastic at the...

FF Sonar Minnow 3.25" Soft Jerkbait by Yum

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very technique, and not one angler knows it better than professional angler Jason Christie. Christie has teamed up with...