Lures

Madpole Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; Madpole is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout.   Size: 31mm

Micro Vertigo Minnow Soft Plastic by 13 Fishing

The Micro Vertigo Minnow is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding...

CrushCity The Mayor 4" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water...

CrushCity The Mayor 3" Swimbait by Rapala

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water...

CrushCity Freeloader 4.25" Soft Jerkbait by Rapala

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting subtle...

CrushCity Cleanup Craw 3.5" Creature Bait by Rapala

Like all CrushCity baits, the Cleanup Craw was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5" long, the Cleanup Craw is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize usage and...

CrushCity Ned BLT 3" Stick Bait by Rapala

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.   Features: TPE -...

CrushCity Bronco Bug 4" Creature Bait by Rapala

The most unique offering in the CrushCity lineup, the Bronco Bug offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions...

Jigging Rap Magnum JRM07 2.75" Vertical Jig by Rapala

The Rapala Jigging Rap Magnum is perfect for jigging through the ice or targeting suspended fish. Featuring a streamlined one-piece body and fin design, this jigging rap swims down in circles on the fall and erratically darts in unpredictable directions...

KVD 5" Filler Worms by Strike King

The Strike King Filler Worm is a 5-inch worm that is designed to be fished for a finesse presentation, featuring a wide head for added durability, increasing the strength of the plastic to last for multiple fish catches. Strike King has engineered the...

TechSet Spinner #5 Colorado Harness by VMC

Get more fish in the boat with the TechSet Spinner Colorado Harness. Made from forged Premium Hi Carbon Steel, the TechSet Technical Locking Curve maximizes hook sets to keep fish in place and into your net. When the sun starts to fade, you can count on...

TechSet Spinner #4 Colorado Harness by VMC

Get more fish in the boat with the TechSet Spinner Colorado Harness. Made from forged Premium Hi Carbon Steel, the TechSet Technical Locking Curve maximizes hook sets to keep fish in place and into your net. When the sun starts to fade, you can count on...

Deep Tail Dancer TDD11 4-3/8" Jerkbait by Rapala

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala "wounded-minnow" attraction. The Deep Tail Dancer features an enlarged, extreme diving lip that plummets the lure as deep as 30 feet...

Deep Tail Dancer TDD09 3.5" Jerkbait by Rapala

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® "wounded-minnow" attraction. The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as...

KGB Chad Shad 180 7" Swimbait by Spro

Spro's Chad Shad 180 has been perfected to provide the performance of a custom hand-built bait. From super slow retrieves to the fastest burn, wide glides or choppy cuts, this bait does it all.  You can be a beginner and have a high-precision bait...

EJ Jigs 2 oz Vertical Jigging Spoon by Mission Lures

Mission Lures “EJ Jigs” are a unique Vertical Jigging Spoon series that are highly effective in open water as well as through the ice. All Jigs are made in Michigan with all U.S. sourced components except for extremely sharp, French-made VMC...

EJ Jigs 1 oz Vertical Jigging Spoon by Mission Lures

Mission Lures “EJ Jigs” are a unique Vertical Jigging Spoon series that are highly effective in open water as well as through the ice. All Jigs are made in Michigan with all U.S. sourced components except for extremely sharp, French-made VMC...

Lil' Mr. Money 3/16 oz Spinnerbait by Strike King

The Strike King Lil' Mr. Money Spinnerbait delivers a scaled-down presentation perfect for tough fishing conditions and matching the hatch with smaller bait fish. It features a large Indiana blade for a great combination of pull and flash, as well as a...

Skip'N Buzz Buzzbait by Strike King

Designed by Pro Angler Andy Montgomery – the Skip'n Buzz features a 4/0 hook positioned perfectly to not hinder the bait's skipping ability while maintaining maximum hook ups. An exclusive additional wire holds the buzz bait frame in perfect...

Premier Plus 1/2 oz Double Willow Spinnerbait by Strike King

The Strike King® Premier Plus Spinnerbait features the advanced Perfect Skirt with Magic Tails which bloom wide and serve as a trailer, adding extra bulk and strike-tempting action right out of the package. Each Perfect Skirt closely matches the...

Eye Candy 3.5" Paddle Tail Swimbait by Northland Tackle

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Eye Candy 6" Nightcrawler by Northland Tackle

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Eye Candy 4" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...