Lures

Marabou 1/8 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Marabou 1/4 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Marabou 1/16 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Konda 7/16 oz Finesse Swim Jig by 6th Sense Fishing

Introducing the Konda Finesse Swim Jig, a revolutionary tool crafted specifically for those demanding moments when finesse is paramount. Engineered to excel under pressure, this innovative jig boasts a fine wire hook size 4/0, which allows for the...

Scope Shad 3" Soft Plastic by Gary Yamamoto

Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool...

Yamatanuki 3.5" Soft Plastic by Gary Yamamoto

Staying true to Yamamoto's roots of innovative baits that absolutely catch fish, they bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Cowboy 3.75" Creature Bait by Gary Yamamoto

This Cowboy is well-armed. This creature bait pairs the bulky body of the 4.5” Flappin’ Hawg and the swimming tail kick of the iconic Double Tail Grub to create a well-rounded plastic that shines in any scenario. If you need to be shallow,...

Magdraft Freestyle 6" Swimbait by Megabass

All the fish-catching action of the original Magdraft swimbait, but now with the freedom to rig it how you want it! The magdraft freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut...

Daingerous 6" Loaded Shallow Swimbait by Bass Mafia

The Loaded Daingerous Swimbait revolutionizes the soft-bodied swimbait market with its innovative line-thru top-hook design, which is made possible by a patented hook-harness. The Daingerous Swimbait’s Loaded configuration features a magnetized...

Daingerous 7" Unloaded Swimbait by Bass Mafia

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chris Zaldain. The all-new Daingerous swimbait wreaks havoc on big bass cruising open water, especially around...

Daingerous 6" Unloaded Swimbait by Bass Mafia

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chris Zaldain. The all-new Daingerous swimbait wreaks havoc on big bass cruising open water, especially around...

Black Marabou Hair Jigs by Fin-Tech

Fin-Tech's Marabou Jig features natural Marabou hair tied to a swim-style head that can be trolled, cast or fished vertically.

Frittside 5 Biggun' 3/7 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

Frittside 5 1/3 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

Dime 10 3/5 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic...

Dime 6 1/2 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic...

Swamp Lord Popping Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky...

Swamp Lord Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky...

Spade Worm 4" Finesse Drop Shot Baits by Quiet Cove

This flat-tailed finesse worm is perfect for fishing a drop shot rig. The cross tail gives this bait motion with movement from any direction. Available in a variety of different colors to be able to adapt to any lake and preference. 10...

Motor City Minnows by Wyandotte Lure

The motor city minnow is a 4" fluke style split tail minnow designed for jigging up walleye, lake trout, Ned rigging or drop shotting for bass. Wyandotte Lure's high quality materials are a custom blend of soft but very durable soft plastic that will...

Rattlin' Chug Bug CB08 3.25" Topwater Bait by Storm Lures

The Chug Bug topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction...

BBZ Bio-Rat 7.5" Topwater Bait by FishLab

Chasing the big topwater bass has been a passion of award-winning lure designer Bill Siemantel for many years. This year, he combined his skills with FishLab Tackle to create a new Bio-Rat that will change how you play this exciting game!  The...

BBZ Mimic Tail 2.25" Trailer by FishLab

The Mimic Tail offers a remarkable addition to any angler's arsenal, enhancing the effectiveness of skirted lures such as spinnerbaits, swim jigs, and bladed jigs. It adds a new level of realism and attracts gamefish with lifelike movements and enticing...

Bio-Blade 1/2 oz Willow Spinnerbait by FishLab

When it comes to spinnerbaits, the choice between a Colorado style and a Willow style can make all the difference on the water. A Colorado style spinnerbait features a wider, rounded blade that generates maximum water displacement and creates a strong...