Lures

Sakamata Shad 4" Soft Jerkbait by Deps

Deps Sakamata Shad is designed as a soft stick jerkbait with jumping dart action imitating escaping baitfish.  This action is realized by the keels on both sides of the body.  Sakamata Shad works great not only under surface with no-sinker rig,...

Mimic Minnow Shad 1/4 oz Swimbait by Northland Tackle

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water for suspended fish. Stand-up style jig head is ideal for pounding and dragging bottom. Paddle tail...

Mimic Minnow Shad 1/8 oz Swimbait by Northland Tackle

Proven for bass, crappies, walleyes, trout, perch and pike. Cast, vertically jig or slow-troll. Works equally well on structure and in weeds or open water for suspended fish. Stand-up style jig head is ideal for pounding and dragging bottom. Paddle tail...

Scentsation Smasher 3.5" Drop Shot Bait by Big Bite Baits

The Smasher is an outstanding drop shot bait with a unique design. The profile imitates a goby and other types of bait fish. The solid head allows you to nose hook it easily, the thin spine allows small movements to create big action, and the ribbed body...

Marabou 1/8 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Marabou 1/4 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Marabou 1/16 oz Ned Jig Heads by Matzuo

Matzuo's Ned jigs feature reverse tied premium marabou. Tying the marabou in reverse makes the feathers fold back tight along the plastic body when pulled forward...then on the pause the fibers begin to fold forward towards their natural position. What...

Konda 7/16 oz Finesse Swim Jig by 6th Sense Fishing

Introducing the Konda Finesse Swim Jig, a revolutionary tool crafted specifically for those demanding moments when finesse is paramount. Engineered to excel under pressure, this innovative jig boasts a fine wire hook size 4/0, which allows for the...

Scope Shad 3" Soft Plastic by Gary Yamamoto

Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool...

Yamatanuki 3.5" Soft Plastic by Gary Yamamoto

Staying true to Yamamoto's roots of innovative baits that absolutely catch fish, they bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Cowboy 3.75" Creature Bait by Gary Yamamoto

This Cowboy is well-armed. This creature bait pairs the bulky body of the 4.5” Flappin’ Hawg and the swimming tail kick of the iconic Double Tail Grub to create a well-rounded plastic that shines in any scenario. If you need to be shallow,...

Magdraft Freestyle 6" Swimbait by Megabass

All the fish-catching action of the original Magdraft swimbait, but now with the freedom to rig it how you want it! The magdraft freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut...

Daingerous 6" Loaded Shallow Swimbait by Bass Mafia

The Loaded Daingerous Swimbait revolutionizes the soft-bodied swimbait market with its innovative line-thru top-hook design, which is made possible by a patented hook-harness. The Daingerous Swimbait’s Loaded configuration features a magnetized...

Daingerous 7" Unloaded Swimbait by Bass Mafia

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chris Zaldain. The all-new Daingerous swimbait wreaks havoc on big bass cruising open water, especially around...

Daingerous 6" Unloaded Swimbait by Bass Mafia

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chris Zaldain. The all-new Daingerous swimbait wreaks havoc on big bass cruising open water, especially around...

Black Marabou Hair Jigs by Fin-Tech

Fin-Tech's Marabou Jig features natural Marabou hair tied to a swim-style head that can be trolled, cast or fished vertically.

Frittside 5 Biggun' 3/7 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

Frittside 5 1/3 oz Crankbait by Berkley

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the...

Dime 10 3/5 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic...

Dime 6 1/2 oz Crankbait by Berkley

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic...

Swamp Lord Popping Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky...

Swamp Lord Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky...

Spade Worm 4" Finesse Drop Shot Baits by Quiet Cove

This flat-tailed finesse worm is perfect for fishing a drop shot rig. The cross tail gives this bait motion with movement from any direction. Available in a variety of different colors to be able to adapt to any lake and preference. 10...

Motor City Minnows by Wyandotte Lure

The motor city minnow is a 4" fluke style split tail minnow designed for jigging up walleye, lake trout, Ned rigging or drop shotting for bass. Wyandotte Lure's high quality materials are a custom blend of soft but very durable soft plastic that will...