Lures

Rage Midsize Bug 3.38" Creature Bait by Strike King

The 3.38” Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who understand this bait’s versatility better than anyone is Texas pro Todd Castledine. “The Rage...

Suspending Minnow 4-5/8" Jerkbait by Bandit

Scattered walleye and zander anglers in North America and Europe have learned that by weighting trolling lures for neutral buoyancy they can slow trolling speeds but maintain desired running depths and can keep inside-line baits running in the prime zone...

B-Shad 3.5" Jerkbaits by Bandit

The Bandit B-Shad jerkbait/slender minnow plug is designed for both trolling and casting for bass, walleye, and even zander and other gamefish. The B-Shad stickbait/jerkbait dives to about 10 feet on a long cast, and deeper when trolled on a long line...

Walleye Shallow Jerkbaits by Bandit

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander and bass when they're holding in the medium depths. Measuring 4-3/4-inches in length and weighing in at 5/8...

Thicc Jig 1/2 oz Flipping Jig by Googan Squad

The Googan Squad Thicc jig is a flipping jig designed for use in thicker cover than other jigs can handle. The head is pointed, to go in and out of cover easier. Plus, the weed guard and hook are both beefed up for fewer snags and better hookups. Tie on...

Juicee Jig 3/8 oz Jig by Googan Squad

The Googan Squad Juicee Jig is the "do it all jig" designed specifically by the Googans. The Juicee jig has an arkie style head which means it can be flipped around wood, skipped under docks, and easily fished through grass. And it also lets you cast...

Trashmaster 3/4 oz Jig by GameChanger Lures

Designed by the legendary lure designer Steve Parks, the all-new Trashmaster Jig is the ultimate junk fishing jig. A perfect blend of new, innovative features is paired together with high quality, proven components creating the perfect multi-purpose jig...

Tight Rope Baby Firework 1/4 oz Super Jig by Catch Co.

The Baby Firework Super Jig is a hard-hitting finesse jig designed by urban anglers. The compact profile, quality components, and natural action generate strikes bulkier jigs will not. Rig this jig up, target clear rocky water, and watch things pop off...

Mike Bucca's Baby Bull Shad 3.75" Swimbait by Catch Co.

Mike Bucca's Baby Bullshad is a fresh, downsized ABS plastic version of Mike's legendary resin poured bait. All the fish-catching characteristics of the classic Bull Shad are packed into this four-joint swimbait at an amazing price. Rivaling the action...

Mike Bucca's Baby Bull Gill 3.75" Swimbait by Catch Co.

Triton Mike Bucca has created one of the most revered swimbait lineups in the U.S. market. Catch Co. and Triton Mike worked to bring modified versions of his revolutionary swimbaits to the masses without compromising Mike's rigorous quality standards...

ExoSwim 4" Swimbait by BioSpawn

Countless hours under the microscope led to a swimbait with a perfect action at any speed. The combination of tail motion and body roll will fool even the savviest gamefish. Plus, the ExoSkeleton profile displaces more water. Fish it on a spinnerbait,...

ExoSwim 3.25" Swimbait by BioSpawn

Countless hours under the microscope led to a swimbait with a perfect action at any speed. The combination of tail motion and body roll will fool even the savviest gamefish. Plus, the ExoSkeleton profile displaces more water. Fish it on a spinnerbait,...

ExoPod 3.5" Creature Bait by BioSpawn

The Biospawn ExoPod is a genetically engineered creature bait built with a streamlined flapping action. The ExoPod's compact and practical design allows for easy rigging for multiple presentations. At 3.5" the ExoPod is the perfect trailer for any jig or...

HC6XD Hard Knock Pro-Model Xtra Deep Crankbaits by Strike King

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike King® has set the standard for deep running...

Banger 2.25" Square Bill Crankbait by Googan Squad

The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent...

Grass Hero 3/8 oz Swim Jig by Googan Squad

When fish hang out in dense grass, the opportunity to ambush baitfish is one of the reasons they do it. You need a bait that can get into the strike zone and then present a convincing baitfish profile. Enter the swim jig. The Googan Squad Grass Hero is a...

Zinger 3/8 oz Spinnerbait by Googan Squad

The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a...

Zinger 1/2 oz Spinnerbait by Googan Squad

The Googan Squad Zinger is a double-bladed spinnerbait designed to bump, bang, and zing off cover and grass. The Zinger is designed to be fished around docks, stumps, and brush while also streamlining through the veggies with ease. Each Zinger features a...

Klutch 2.5" 1/2 oz Lipless Crankbait by Googan Squad

The Googan Squad Klutch is a lipless crankbait designed with a realistic and tight wobble to mimic swimming baitfish and fleeing crawfish. Fish the Googan Squad Klutch all year long, but this bait will crush in the Spring and Fall when bass are putting...

Head Hunter 3.25" 1/2 oz Rigged Swimbait by 10,000 Fish

The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the...

Head Hunter 4-1/3" 1 oz Rigged Swimbait by 10,000 Fish

The 10,000 Fish Head Hunter is a fully rigged swimbait built with a realistic dorsal fin that disguises the bait’s hook while preventing snags. The magnetic hook harness system (patent pending) provides a more free range of motion when setting the...

Sukoshi Bug 2.5" Finesse Creature Bait by 10,000 Fish

The Sukoshi Bug from 10,000 Fish is a minimalist, finesse creature bait. The design features a ribbed body made from Stretch-X Plastic, topped off with 6 flapping appendages near the head. The downsized body and tantalizing appendages will make it your...

Z Craw 4.5" Creature Bait by Zoom

The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of...

Addicted Sink It 1/16 oz Jig by Mustad

Using Mustad Ultrapoint technology and UV fibers, the Addicted Sink It Series is a one-of-a-kind bead jig built with a smaller profile that mimics the look of a salmon egg, making it perfect for targeting salmon, steelhead, and trout. Features: 4.3...