Lures

Eye Candy 3.5" Jig Crawler by Northland Tackle

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike...

Eye Candy 3" Grub by Northland Tackle

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body...

1st Gen FlashX 3/8 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

1st Gen FlashX 1/2 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

PowerBait 8" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

PowerBait 6" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

Yamatanuki 2.5" Soft Plastic by Gary Yamamoto

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Grass Ripper 3/8 oz Swim Jig by Evergreen International

Engineered to swim strait and not roll over, the Grass Ripper’s ability to come through grass nice and clean opens new avenues for anglers to explore. Whether looking to fill a limit, set a new personal best, or simply enjoy a day of solid...

Opti J-Plug 5" Trolling Plug by Opti Tackle

Opti Tackle's J-Plug is available in 4" and 5" and features Super Glow colors with high intensity rattles and a unique darting action. Each bait includes a double treble hook harness.

Opti J-Plug 4" Trolling Plug by Opti Tackle

Opti Tackle's J-Plug is available in 4" and 5" and features Super Glow colors with high intensity rattles and a unique darting action. Each bait includes a double treble hook harness.

SB57 Mark Daniels Jr. 3/8 oz Squarebill Crankbait by Bill Lewis

Designed and tested by Major League Fishing angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t be beaten. Built with super thin walls that feature a unique...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...

Size 4 Classic Vibrax Spinners by Blue Fox

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...

Rattlin' Pixee 1/2 oz Spoon by Blue Fox

The Pixee® Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element that drives fish wild. Plated brass with a hammered finish reflects more light...

Size 5 Classic Vibrax Glow Spinners by Blue Fox

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The matching glow-in-the-dark color on the bell & skirt...

Size 4 Classic Vibrax Glow Spinners by Blue Fox

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The matching glow-in-the-dark color on the bell & skirt...

Size 6 Classic Vibrax Spinners by Blue Fox

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...

Paca Chunk 3" BaitFuel Jig Trailers by Netbait

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca Chunk will add vibration and action to your jig. The Paca Chunk can be used as a jig trailer or fished on a round ball jig head, we designed this bait with a...

Baby Paca Craw 3.75" BaitFuel Creature Bait by NetBait

Designed with our patented Paca Technology and hollow body design the Baby Paca™ Craw is an extremely versatile bait. When flipped or pitched the claws of the Baby Paca™ Craw have a helicopter effect which slows the fall...

Little Spanky 3.25" BaitFuel Swimbait by Netbait

The Netbait Spanky Swimbait is a great addition to the already outstanding line of soft plastics that NetBait offers. It features a ribbed mid-section and a 5/8-inch paddle on the tail. These two features work together to create a vibration and movement...

Paca Slim 3.5" BaitFuel Creature Bait by Netbait

Another great addition to the famed Paca line of baits, the NetBait Paca Slim delivers a thinned-down profile that really shines in-terms of raw attraction and versatility. Fitted with NetBait’s patented claw design, the NetBait Paca Slim...

RkCrawler DD 50 5/16 oz Deep Diving Crankbait by Spro

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive deeper than its predecessor in a smaller package. The RkCrawler 50DD is 50 mm long and weighs in at just 5/16 oz. This newer model can dive 9-12 ft...

Lollipop DS 3.5" BaitFuel Worm by Netbait

The evolution in finesse baits is the Lollipop DS with BaitFuel! The Lollipop DS (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop DS is the go-to for a drop shot...

CJ Smasher 3" Worm by Spro

Features: Designed by Elite Series Pros Chris and Cory Johnston Amino Bite infused Dura Tuff Material  Great for Dropshot, Shakey Head, Midwest Finesse Rig and Texas Rig Size 3" Worm 5 per pack* *Case pack sizes subject to change by the...