Lures

Opti J-Plug 4" Trolling Plug by Opti Tackle

Opti Tackle's J-Plug is available in 4" and 5" and features Super Glow colors with high intensity rattles and a unique darting action. Each bait includes a double treble hook harness.

Scope Stik 120 Suspending 4-6' Jerkbait by Bill Lewis

With the rise of forward-facing sonar, Bill Lewis has designed a jerkbait that is made specifically to be better detected on screen. Featuring pronounced, flattened sides, and a lip that makes it flash sideways at the ‘scope’ —...

Scope Stik 120 Suspending 7-10' Jerkbait by Bill Lewis

With the rise of forward-facing sonar, Bill Lewis has designed a jerkbait that is made specifically to be better detected on screen. Featuring pronounced, flattened sides, and a lip that makes it flash sideways at the ‘scope’ —...

SB57 Mark Daniels Jr. 3/8 oz Squarebill Crankbait by Bill Lewis

Designed and tested by Major League Fishing angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t be beaten. Built with super thin walls that feature a unique...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...

Size 4 Classic Vibrax Spinners by Blue Fox

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...

Rattlin' Pixee 1/2 oz Spoon by Blue Fox

The Pixee® Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element that drives fish wild. Plated brass with a hammered finish reflects more light...

Size 5 Classic Vibrax Glow Spinners by Blue Fox

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The matching glow-in-the-dark color on the bell & skirt...

Size 4 Classic Vibrax Glow Spinners by Blue Fox

45 degree Mid depth blade runs 2 feet to 4 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The matching glow-in-the-dark color on the bell & skirt...

Size 6 Classic Vibrax Spinners by Blue Fox

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually eliminating line twist. The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic...

Paca Chunk 3" BaitFuel Jig Trailers by Netbait

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca Chunk will add vibration and action to your jig. The Paca Chunk can be used as a jig trailer or fished on a round ball jig head, we designed this bait with a...

Baby Paca Craw 3.75" BaitFuel Creature Bait by NetBait

Designed with our patented Paca Technology and hollow body design the Baby Paca™ Craw is an extremely versatile bait. When flipped or pitched the claws of the Baby Paca™ Craw have a helicopter effect which slows the fall...

Little Spanky 3.25" BaitFuel Swimbait by Netbait

The Netbait Spanky Swimbait is a great addition to the already outstanding line of soft plastics that NetBait offers. It features a ribbed mid-section and a 5/8-inch paddle on the tail. These two features work together to create a vibration and movement...

Paca Slim 3.5" BaitFuel Creature Bait by Netbait

Another great addition to the famed Paca line of baits, the NetBait Paca Slim delivers a thinned-down profile that really shines in-terms of raw attraction and versatility. Fitted with NetBait’s patented claw design, the NetBait Paca Slim...

RkCrawler DD 50 5/16 oz Deep Diving Crankbait by Spro

Featuring the same hunting action as the previous RkCrawler, SPRO’s new RkCrawler 50DD can dive deeper than its predecessor in a smaller package. The RkCrawler 50DD is 50 mm long and weighs in at just 5/16 oz. This newer model can dive 9-12 ft...

Lollipop DS 3.5" BaitFuel Worm by Netbait

The evolution in finesse baits is the Lollipop DS with BaitFuel! The Lollipop DS (Drop Shot) is infused with BaitFuel, a scientifically engineered fish attractant that stimulates the predator instinct in fish. The Lollipop DS is the go-to for a drop shot...

CJ Smasher 3" Worm by Spro

Features: Designed by Elite Series Pros Chris and Cory Johnston Amino Bite infused Dura Tuff Material  Great for Dropshot, Shakey Head, Midwest Finesse Rig and Texas Rig Size 3" Worm 5 per pack* *Case pack sizes subject to change by the...

The Drifter Minnow 3.25" BaitFuel Worm by Netbait

The Drifter Minnow is designed for serious smallmouth anglers with subtle features that bring the perfect blend of art and science to smallmouth fishing. The secret of the Drifter Minnow is centered around the hand-finished 3D eyes that truly mimic a...

Carbon Blade TG 1/2 oz Tungsten Blade Bait by Spro

The Carbon Blade TG features a carbon fiber body with a tungsten weight to create a blade bait with a compact size and extreme castability. The Carbon Blade TG is great for vertical fishing or casting, with 3 line ties which allow you to adjust the...

Flat Sided Shad 3.5" BaitFuel Worm by Netbait

The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop shot hooks more plastic to hang onto. The nub head is seamlessly integrated into an elongated and tapered body design that delivers incredible...

BaitFuel 4" Supercharged Tubes by Netbait

Our Finesse Series Tubes are rewriting the rules when it comes to tube fishing and smallmouth bass! NetBait STH Finesse Series Tubes outperform others because of an important design feature – body to tail ratio! When compared to others, Finesse...

Ion 5" BaitFuel Supercharged Soft Stick Bait by Netbait

With its subtle natural action and perfect fall rate, The NetBait ION Supercharged with BaitFuel will positively catch more fish! The secret to the ION’s performance is the amount of BaitFuel infused in the body which creates a perfect fall rate...

PowerBait 3/4" Action Waxies by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Sprayin' Shad 2-3/8" Finesse Popper by Mach Baits

The unique open gill design of the 1/4 oz. Sprayin’ Shad allows water to pass through the body of the lure, producing an unbelievable spray and bubble trail. Twitch slowly with a low rod tip, and watch it spray like no other popper...