Lures

Deep Tail Dancer TDD09 3.5" Jerkbait by Rapala

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® "wounded-minnow" attraction. The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as...

KGB Chad Shad 180 7" Swimbait by Spro

Spro's Chad Shad 180 has been perfected to provide the performance of a custom hand-built bait. From super slow retrieves to the fastest burn, wide glides or choppy cuts, this bait does it all.  You can be a beginner and have a high-precision bait...

EJ Jigs 2 oz Vertical Jigging Spoon by Mission Lures

Mission Lures “EJ Jigs” are a unique Vertical Jigging Spoon series that are highly effective in open water as well as through the ice. All Jigs are made in Michigan with all U.S. sourced components except for extremely sharp, French-made VMC...

EJ Jigs 1 oz Vertical Jigging Spoon by Mission Lures

Mission Lures “EJ Jigs” are a unique Vertical Jigging Spoon series that are highly effective in open water as well as through the ice. All Jigs are made in Michigan with all U.S. sourced components except for extremely sharp, French-made VMC...

Lil' Mr. Money 3/16 oz Spinnerbait by Strike King

The Strike King Lil' Mr. Money Spinnerbait delivers a scaled-down presentation perfect for tough fishing conditions and matching the hatch with smaller bait fish. It features a large Indiana blade for a great combination of pull and flash, as well as a...

Skip'N Buzz Buzzbait by Strike King

Designed by Pro Angler Andy Montgomery – the Skip'n Buzz features a 4/0 hook positioned perfectly to not hinder the bait's skipping ability while maintaining maximum hook ups. An exclusive additional wire holds the buzz bait frame in perfect...

Premier Plus 1/2 oz Double Willow Spinnerbait by Strike King

The Strike King® Premier Plus Spinnerbait features the advanced Perfect Skirt with Magic Tails which bloom wide and serve as a trailer, adding extra bulk and strike-tempting action right out of the package. Each Perfect Skirt closely matches the...

Eye Candy 3.5" Paddle Tail Swimbait by Northland Tackle

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Eye Candy 6" Nightcrawler by Northland Tackle

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Eye Candy 4" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3.5" Jig Crawler by Northland Tackle

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike...

Eye Candy 3" Grub by Northland Tackle

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body...

1st Gen FlashX 3/8 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

1st Gen FlashX 1/2 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

PowerBait 8" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

PowerBait 6" CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for next-level action & durability. Additionally the smart...

Yamatanuki 2.5" Soft Plastic by Gary Yamamoto

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Grass Ripper 3/8 oz Swim Jig by Evergreen International

Engineered to swim strait and not roll over, the Grass Ripper’s ability to come through grass nice and clean opens new avenues for anglers to explore. Whether looking to fill a limit, set a new personal best, or simply enjoy a day of solid...

Opti J-Plug 5" Trolling Plug by Opti Tackle

Opti Tackle's J-Plug is available in 4" and 5" and features Super Glow colors with high intensity rattles and a unique darting action. Each bait includes a double treble hook harness.

Opti J-Plug 4" Trolling Plug by Opti Tackle

Opti Tackle's J-Plug is available in 4" and 5" and features Super Glow colors with high intensity rattles and a unique darting action. Each bait includes a double treble hook harness.

Scope Stik 120 Suspending 4-6' Jerkbait by Bill Lewis

With or without forward-facing sonar, the fish can’t resist the exaggerated action of the ScopeStik. It’s unique, flaring lip shape makes it turn sharper than other jerkbaits and its flattened sides flash hard. This helps it be seen by fish...

Scope Stik 120 Suspending 7-10' Jerkbait by Bill Lewis

With or without forward-facing sonar, the fish can’t resist the exaggerated action of the ScopeStik. It’s unique, flaring lip shape makes it turn sharper than other jerkbaits and its flattened sides flash hard. This helps it be seen by fish...

SB57 Mark Daniels Jr. 3/8 oz Squarebill Crankbait by Bill Lewis

Designed and tested by Major League Fishing angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t be beaten. Built with super thin walls that feature a unique...