Lures

PowerBait Power Honey Worm Jar by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Gulp! Extruded Nightcrawler Jar by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike taste and texture Durable, easy to maintain, and ready to fish when you are Features Gulp!...

Gulp! Earthworm Jar by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Ideal substitute for live earthworms Great for many species Durable, easy to maintain, and ready to...

PowerBait MaxScent 4" The General by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

3D Sucker 9" Swimbait by Savage Gear

Everyone knows that Suckers are one of the preferred forages of large predatory game fish. Because of this, Savage Gear  created the most realistic sucker paddle swimbait ever created. With its anatomically correct features and photoprint details,...

Pulse Tail Bluegill RTF 3" Swimbait by Savage Gear

Based off the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. The Pulse Tail Bluegill excels at stimulating a predator’s...

Structure Gill 3" Swimbait by Savage Gear

The Structure gill combines the drawing power of a swimbait, the go-anywhere ability of a structure jig, with one of the most sought-after forage of bass across the country, the bluegill. The result is an incredibly versatile lure that excels at bottom...

3D Glide Swimmer 5.25" Jointed Swimbait by Savage Gear

Two years of testing, tunning, and development have produced the best performing glide bait in its category. Its fine tuned action will quickly make it a favorite of anglers throw big baits at bigger fish. Features: “S” Pattern Swimming...

Gulp! Alive! 1.25" Stonefly Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

PowerBait 1.5" Trilobite Soft Plastic by Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much - it entices the most wary fish...

Shallow Flicker Shad FFSH7S 7cm Crankbait by Berkley

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure...

Shallow Flicker Shad FFSH5S 5cm Crankbait by Berkley

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure...

PowerBait 5" Unrigged CullShad Swimbait by Berkley

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power and the versatility of multiple rigging options with proprietary Honey Comb Technology for next-level...

Buzz 1/2 oz Buzzbait by Booyah Bait Co

The Booyah Buzz is made with premium hard-coat paint, extra large 3D red eyes and flared red gills that illicit vicious strikes. The Booyah Buzz Bait planes quickly and runs true out of the package, but it's the clacker and streamlined design that makes...

Pad Crasher 1/2 oz Topwater Frog by Booyah Bait Co

The BOOYAH Pad Crasher soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while remaining weed- and snag-free. The belly features 'chines' that make 'walking the frog' easy in open...

Posseidon 10" Swimbait by Chaos Tackle

Posseidon 10 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid construction makes them more durable than any other soft plastic swim bait made. Posseidon can be fished in...

Regular Medussa 13" Swimbait by Chaos Tackle

The Regular Medussa has been designed to the perfect length, precise weight, and balance. The Regular Medussa's three irresistible tails have been designed to catch you a trophy! Regular Medussa can be fished in many different styles. Anglers will have...

Mini Medussa 9" Swimbait by Chaos Tackle

The Mini Medussa has been designed to the perfect length, precise weight, and balance. The Mini Medussa's three irresistible tales have been designed to catch you a trophy! Mini Medussa can be fished in many different styles. Anglers will have amazing...

Mid Medussa 11" Swimbait by Chaos Tackle

The Mid Medussa has been designed to the perfect length, precise weight, and balance. The Mid Medussa's three irresistible tails have been designed to catch you a trophy! Mid Medussa can be fished in many different styles. Anglers will have amazing...

Skater Gill 3.5" Soft Bait by Skaterbaits

The Skater Gill is a versatile bluegill imitator bait, perfect for attracting big bass where bluegill are the main forage. Rig it sideways on a Texas rig, or vertically on a jighead, swim jig or drop shot.  Features: Length: 3.5" Made in USA

Ned Bug 3.25" Creature Bait by Skaterbaits

The Ned Bug features fins along the body and claws with raised edges for unmatched action and vibration. The compact body is perfect for Ned Rigs. Features: Length:  3.25" Made in USA

Twin Tail Trailer 3.5" Creature Bait by Skaterbaits

The Skater Craw features a deeply ribbed body and long claws with raised edges for unmatched action and vibration.  Features: Length:  3.5" Made in USA

Death Jigs 3/8 oz Rig by Walleye Nation Creations

The Walleye Nation Creations Death Jigs' irresistible live-bait action converts more looks into hooksets when trolled and drifted. It’s your bottom bouncer and harness in one with a baitfish profile and jig bite feel. Perfect for fishing just off...

Death Jigs 1/4 oz Rig by Walleye Nation Creations

The Walleye Nation Creations Death Jigs' irresistible live-bait action converts more looks into hooksets when trolled and drifted. It’s your bottom bouncer and harness in one with a baitfish profile and jig bite feel. Perfect for fishing just off...