Lures

Swamp Lord Hollow Body Frog by Berkley

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp.  Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky...

Spade Worm 4" Finesse Drop Shot Baits by Quiet Cove

This flat-tailed finesse worm is perfect for fishing a drop shot rig. The cross tail gives this bait motion with movement from any direction. Available in a variety of different colors to be able to adapt to any lake and preference. 10...

Da' Coach 3.5" Stick Baits by Quiet Cove

Similar to the Dip Stick, but coming in at an overall length of just 3 1/2″, this smaller version is the go-to for use with different presentations on those days when the big guy just isn’t doing it. If the fish just seem a little more...

Motor City Minnows by Wyandotte Lure

The motor city minnow is a 4" fluke style split tail minnow designed for jigging up walleye, lake trout, Ned rigging or drop shotting for bass. Wyandotte Lure's high quality materials are a custom blend of soft but very durable soft plastic that will...

Rattlin' Chug Bug CB08 3.25" Topwater Bait by Storm Lures

The Chug Bug topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction...

Scope Stik 100 Suspending 4-6' Jerkbait by Bill Lewis

With the rise of forward-facing sonar, Bill Lewis has designed a jerkbait that is made specifically to be better detected on screen. Featuring pronounced, flattened sides, and a lip that makes it flash sideways at the ‘scope’ —...

BBZ Bio-Rat 7.5" Topwater Bait by FishLab

Chasing the big topwater bass has been a passion of award-winning lure designer Bill Siemantel for many years. This year, he combined his skills with FishLab Tackle to create a new Bio-Rat that will change how you play this exciting game!  The...

Bio-Blade 1/2 oz Buzzbait by FishLab

The 4.5” Bio Blade Buzzbait offers anglers exceptional versatility with availability in a ½ oz weight. This allows anglers to tailor their bait selection to suit their preferred fishing conditions and target species. The Bio Blade Buzzbait...

BBZ Mimic Tail 2.25" Trailer by FishLab

The Mimic Tail offers a remarkable addition to any angler's arsenal, enhancing the effectiveness of skirted lures such as spinnerbaits, swim jigs, and bladed jigs. It adds a new level of realism and attracts gamefish with lifelike movements and enticing...

Bio-Blade 1/2 oz Willow Spinnerbait by FishLab

When it comes to spinnerbaits, the choice between a Colorado style and a Willow style can make all the difference on the water. A Colorado style spinnerbait features a wider, rounded blade that generates maximum water displacement and creates a strong...

Trophy Series 5/8 oz Painted Frog by Scum Frog

When Scum Frog designed the shape of the original Trophy Series their single focus was to create Topwater Froggin' perfection. At Scum Frog, they do nothing but design and manufacture hollow-bodied frogs. They are one of the originals in the industry and...

Dice Rubber 12mm Non-Salt Plastic by O.S.P

Professional staff member Yuki Minemura always takes the podium in sight fishing at local tournaments in the Kanto region. His money bait was the "Dice Lover" sold by Fieldside. However, because it is handmade, it is difficult to mass produce and...

Dice Rubber 12mm Max-Salt Plastic by O.S.P

Professional staff member Yuki Minemura always takes the podium in sight fishing at local tournaments in the Kanto region. His money bait was the "Dice Lover" sold by Fieldside. However, because it is handmade, it is difficult to mass produce and...

Blitz Max DR 2.4" Crankbait by O.S.P

Ultra long cast body - Although it is a fixed center of gravity type, the body design outperforms weight-shifting types in the same class in distance. Semi-Flat lip - The deep crank makes a difference in fishing results by hitting things. A...

Rudra 130SP 5.2" Suspending Jerkbait by O.S.P

Triple center of gravity movement - Two fixed weights with a low center of gravity placed on the ventral surface and a newly conceived low center of gravity with a deliberately small three-ball generate ultra-high pitch and wide rolling. Is difficult to...

Tiny Blitz DR 1.8" Crankbait by O.S.P

Honeycomb super HP body - Adopts a honeycomb super HP body that allows for significant weight reduction while maintaining body strength. Combined with the low center of gravity and fixed weight, it achieves ultra-high response swimming. Long building -...

Asura 89EX-DR Slow Floating 3.5" Jerkbait by O.S.P

Tungsten center of gravity movement - By using two high-density tungsten weights as moving weights, it is miniaturized and rolls to the tip of the tail. Significantly increases the flying distance, which tends to be the weak point of long bill...

Varuna 110SP 4.4" Suspending Jerkbait by O.S.P

Honeycomb super HP body - The wall thickness on the side of the body is approximately 40% thinner than the original model, making it lighter while maintaining strength with the honeycomb structure. OSP can approach the limits of ABS resin in...

Blitz DR 2" Crankbait by O.S.P

High response body - The honeycomb super body is both strong and lightweight, and high-density tungsten balls are used to create an ultra-low center of gravity. The horizontal eye minimizes the distance between the two weights and helps centralize the...

JIG06 Slipper 5/16 oz Jig by O.S.P

Head - Fish-shaped shape that pursues slip-through and winding feeling, as well as quick darting immediately after landing. By providing a slight base at the base of the brush guard, it provides a continuous and stable guarding force. The material is a...

DoLive Beaver 4" Creature Bait by O.S.P

Basalo paddle - It looks like a pair of ordinary paddles, but it is actually an engine part that automatically generates crayfish or shrimp-like kickback waves. By intentionally making it vertically asymmetrical and varying the swing speed, OSP was able...

DoLive Beaver 3.5" Creature Bait by O.S.P

Basalo paddle - It looks like a pair of ordinary paddles, but it is actually an engine part that automatically generates crayfish or shrimp-like kickback waves. By intentionally making it vertically asymmetrical and varying the swing speed, OSP was able...

Blitz EX-DR Deep Diving 2" Crankbait by O.S.P

Honeycomb super HP body -By reinforcing the inner walls of the body with hexagonal ribs, OSP succeeded in reducing the side wall thickness by approximately 40% while maintaining strength. By reducing the weight of the plastic parts, the weight can be...

Chubbie Grubbie 1.75" Grubs by Googan Squad

The Googan Chubby Grubby features a sickle-style tail that delivers the enticing action it takes to consistently draw strikes. This bite-sized grub pairs perfectly with our Googan Crappie jigs for crappie, white bass, smallmouth, and other panfish...