Lures

J9 Jointed 3.5" Crankbait by Rapala

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at...

Jointed J07 2.75" Crankbait by Rapala

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at...

Jitterbug 3" G650 Topwater Bait by Arbogast

Well respected as THE topwater lure for night fishing, the Jitterbug has proven its power to ignite explosive strikes throughout the day. First introduced in 1937, Fred Arbogast’s Jitterbug received its patent in 1940, one of the few early lures to be...

Jitterbug 2.5" G600 Topwater Bait by Arbogast

Well respected as THE topwater lure for night fishing, the Jitterbug has proven its power to ignite explosive strikes throughout the day. First introduced in 1937, Fred Arbogast’s Jitterbug received its patent in 1940, one of the few early lures to...

Jitterbug Clicker 2" G635 Topwater Bait by Arbogast

Well respected as THE topwater lure for night fishing, the Jitterbug has proven its power to ignite explosive strikes throughout the day. First introduced in 1937, Fred Arbogast’s Jitterbug received its patent in 1940, one of the few early lures to be...

Jigging Rap W9 3.5" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

Jigging Rap W7 2.75" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

Jigging Rap W5 2" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

Jigging Rap W3 1.5" Vertical Jig by Rapala

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

Jig'n Crawler Harness 1/4 oz by Mission Tackle

Mission Tackle's Jig'n Crawler Harness features a unique minnow jig head paired with a matching blade, attached to a crawler harness.  This versitile presentation can be casted and retrieved or trolled.

Jerky J 5" Soft Jerkbaits by Castaic

This 5" soft jerk bait was created with an incredible, life-like scale pattern, fins and gill plate. It has hand painted eyes and a multi-colored paint job. These incredible jerk baits jump, dart and splash at the surface like no other. Molded soft...

Jeffrey Finesse Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; Jeffrey is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout.   Features: Ultra-fine HD...

INVIZ-WIRE Pro Double Willow 1oz Spinnerbait by Picasso Lures

The Inviz Wire Pro spinnerbait is built around a frame constructed from .040", heat-treated, brown color super wire that is stronger than traditional stainless wire and is much less visible to the fish. The "wobble" head design eliminates torque on the...

Infused 4" Wyandotte Worms by Lure Lipstick

Lure Lipstick Infused Wyandotte Worms are sure to get you Hit On! These 4" worms are infused with pheromones and natural oils to get the fish biting. Try some out today. Made in the U.S.A10 Pack

Ike's 3/8 oz Mini Flip Jig by Missile Baits

Sometimes dynamite comes in small packages, and that has never been more true than with the Missile Jigs Ike’s Mini Flipping Jig. The brainchild of Mike Iaconelli and John Crews, it has several design features that set it apart from any flipping jig...

Ike's 1/4 oz Mini Flip Jig by Missile Baits

The brainchild of Mike Iaconelli and John Crews, Missile Jigs Ike’s Mini Flipping Jig has several design features that set it apart from any flipping jig you’ve ever fished. For one, it is extremely well balanced with the weight centered...

Ike's 1/2 oz Mini Flip Jig by Missile Baits

Sometimes dynamite comes in small packages, and that has never been more true than with the Missile Jigs Ike’s Mini Flipping Jig. The brainchild of Mike Iaconelli and John Crews, it has several design features that set it apart from any flipping jig...

Hyper-Rattle HR6 2.5" Vertical Jig by Acme Tackle

Acme Tackle brings another innovation to the jigging minnow category by introducing the Hyper-Rattle. This bait offers the balanced, life-like swimming presentation that jigging minnow baits are known for, along with a first-of-its kind sonic rattle...

Hyper-Rattle HR5 2" Vertical Jig by Acme Tackle

Acme Tackle brings another innovation to the jigging minnow category by introducing the all-new Hyper-Rattle. This bait offers the balanced, life-like swimming presentation that jigging minnow baits are known for, along with a first-of-its kind sonic...

Hyper-Rattle HR4 1.5" Vertical Jig by Acme Tackle

Acme Tackle brings another innovation to the jigging minnow category by introducing the all-new Hyper-Rattle. This bait offers the balanced, life-like swimming presentation that jigging minnow baits are known for, along with a first-of-its kind sonic...

Hyper-Glide HG6 2.5" Winged Vertical Jig by Acme Tackle

The NEW Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the bait glides as if it's swimming. Fish it vertically in open water and ice fishing. Shake...

Hyper-Glide HG5 2" Winged Vertical Jig by Acme Tackle

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the bait glides as if it's swimming. Fish it vertically in open water and ice fishing. Shake it...

Hyper-Glide HG4 1.5" Winged Vertical Jig by Acme Tackle

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the wings open, the bait glides as if it's swimming. Fish it vertically in open water and ice fishing. Shake it...

Husky Jerk HJ08 3-1/8" Suspending Jerkbait by Rapala

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns.  Features: Suspending/Neutral...