Lures

Micro Pro V 1" Hard Baits by 13 Fishing

Perfect for ice-fishing and open-water applications Hard-vibrating action plus a distinctive BB rattle system Thin sides create an eye-catching fluttering motion on the drop Textured scales and gills for a realistic look that attracts all...

Micro Pro V 1.5" Hard Baits by 13 Fishing

Perfect for ice-fishing and open-water applications Hard-vibrating action plus a distinctive BB rattle system Thin sides create an eye-catching fluttering motion on the drop Textured scales and gills for a realistic look that attracts all...

Micro Pond Magic 1/8 oz Spinnerbait by Booyah Bait Co.

Early season or any time fish are finicky, tie on a Micro Pond Magic. It is tough, durable and catches fish in big lakes as well as ponds and streams. This 1/8-ounce spinnerbait features a true-running "R" bend wire for incredible vibration and a single...

Michigan Stinger Stingray 4.25" Spoons

The Stinger Stingray trolling spoons are made with high quality materials and finishes and offer tournament winning action through all speed ranges. Good for walleye, trout, salmon, browns, coho, freshwater trolling and small baitfish. Features: Length:...

Michigan Stinger 3.75" Spoons

The Stinger trolling Spoon is one of the great flutter spoons for trout, pike, walleye, and musky. Made with high quality materials and finishes with superior speed forgiveness. Good for walleye, trout, browns, coho, kings, bass freshwater trolling and...

Michigan Stinger Scorpion 2.25" Spoons

The Scorpion Spoon is productive anywhere small baitfish are present. The Scorpion is built with high-quality materials and sports a brilliant, high-flash finish, while its curved profile creates a fluttering wobble action that triggers almost all game...

Michigan Stinger Magnum 4.75" Spoons

The Stinger Magnum Spoon's curved profile wobbles and flutters through the water, putting out maximum flash and the subtle vibrations that trigger all cold-water species to go on a feeding binge. Great for all species of trout and salmon as well as pike,...

Meat Head Cut Bait Rig by Dreamweaver

Dreamweaver Meat Head Rigs are pre-rigged cut bait trolling rigs featuring a ball bearing quick detach system, DW Tournament Series Meat Head w/ Auto Roll, gnaw guard/spacer, a Tournament Bleeding Hook, and three Mini Squid or trolling flies.

McStick 110 1/2 oz Suspending Jerkbait by Spro

The McStick 110 was designed by B.A.S.S. Elite Series Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season fish. The McStick 110 comes with 3 sticky sharp Gamakatsu treble hooks...

Maxi Jig 1/32 oz Maribou Steelhead Jig by Yakima

Yakima's Maxi Jig is a pulsating Maribou/Flashabou jig with a durable urethane UV finish and a 2X strong pre-sharpened hook. 1714U - 1/16oz - size 1 hook 1716U - 1/32oz - size 6 hook

Maxi Jig 1/16 oz Maribou Steelhead Jig by Yakima

Yakima's Maxi Jig is a pulsating Maribou/Flashabou jig with a durable urethane UV finish and a 2X strong pre-sharpened hook. 1714U - 1/16oz - size 1 hook 1716U - 1/32oz - size 6 hook

Magnum 5" Moonshine Spoons

Moonshine Lures is a family owned and operated business. They produce high-quality super glow spoons for Salmon, Trout, Walleye and Striper. All spoons are hand-painted and inspected to ensure the highest quality. Moonshine's Magnum spoons are 5" in...

Magnum Lizard 8" Creature Bait by Zoom

The Zoom Magnum Lizards are made with Zoom's super-soft salt impregnated soft plastic for a realistic feel that will hold even the most tentative bite. Rig the Mag Lizard Carolina or Texas style and pitch it into heavy cover, then drag it through the...

Magnum 4.5" Spoons by Dreamweaver

Dreamweaver spoons are designed and tested by professional fishermen to give the best possible action. Every spoon is hand-painted and assembled in the USA to ensure you receive a quality product. The finishes have been tried and tested for the last 15...

Mag Lip 3.5 Trolling Plug by Yakima

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new lip...

Mag Lip 3.0 Trolling Plug by Yakima

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new lip...

Mag Lip 2.5 Trolling Plug by Yakima

The Mag Lip 2.5 comes factory rigged with ONE #6 treble hook on the tail. Stock images show two hook eyelets for 3.0 and 3.5 series. For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here...

Mag II 9.5" Swimming Tail Magnum Worm by Zoom

The Zoom Mag II Worms are made with Zoom's super-soft salt impregnated soft plastic for a realistic feel that will hold even the most tentative bite. The curl tail gives these worms an awesome action that will catch bass when nothing else does! Twitch...

MadFlash 2" Wiggle Warts by Storm Lures

Attention to detail is what makes this Wiggle Wart so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional color finishes makes this Wart look like a natural baitfish, not just another lure. Loud rattle and original...

Lunker Log 5" Worm by Googan Squad

Designed by the Googan Squad in the early days of the squad, Lunkers, Jon B, Justin, and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stick bait. Pond, river, creek, and lake bass will fall victim to the...

Lunker Frog 2.25" Hollow Body by Lunkerhunt Lures

The Lunkerhunt Lunker Frog is the most lifelike frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimming legs that extend during the retrieve and retract on the pause. At rest the Lunker Frog is 2.25 inches and...

Lizard 6" Creature Bait by Zoom

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics. This...

LiveTarget Yellow Perch Swimbait by Koppers

LIVETARGET has combined nature’s best with modern technology to create an exciting new collection of Swimbaits. The Swimbait Series is designed to look and swim just like real fish. One of the most common forages in Northern and Canadian waters, the...

LiveTarget Yellow Perch Jerkbaits by Koppers

The LiveTarget Yellow Perch is a deadly tool for targeting most freshwater gamefish. All models are built with a strategic internal weight transfer system which also acts as an attractive low frequency rattle. When cast, the weight shifts to the tail of...