Lures

Michigan Stinger Stingray 4.25" Spoons

The Stinger Stingray trolling spoons are made with high quality materials and finishes and offer tournament winning action through all speed ranges. Good for walleye, trout, salmon, browns, coho, freshwater trolling and small baitfish. Features: Length:...

Michigan Stinger 3.75" Spoons

The Stinger trolling Spoon is one of the great flutter spoons for trout, pike, walleye, and musky. Made with high quality materials and finishes with superior speed forgiveness. Good for walleye, trout, browns, coho, kings, bass freshwater trolling and...

Michigan Stinger Scorpion 2.25" Spoons

The Scorpion Spoon is productive anywhere small baitfish are present. The Scorpion is built with high-quality materials and sports a brilliant, high-flash finish, while its curved profile creates a fluttering wobble action that triggers almost all game...

Michigan Stinger Magnum 4.75" Spoons

The Stinger Magnum Spoon's curved profile wobbles and flutters through the water, putting out maximum flash and the subtle vibrations that trigger all cold-water species to go on a feeding binge. Great for all species of trout and salmon as well as pike,...

Meat Head Cut Bait Rig by Dreamweaver

Dreamweaver Meat Head Rigs are pre-rigged cut bait trolling rigs featuring a ball bearing quick detach system, DW Tournament Series Meat Head w/ Auto Roll, gnaw guard/spacer, a Tournament Bleeding Hook, and three Mini Squid or trolling flies.

McStick 110 1/2 oz Suspending Jerkbait by Spro

The McStick 110 was designed by MLF Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season fish. The McStick 110 comes with 3 sticky sharp Gamakatsu treble hooks and in an...

Maxi Jig 1/32 oz Maribou Steelhead Jig by Yakima

Yakima's Maxi Jig is a pulsating Maribou/Flashabou jig with a durable urethane UV finish and a 2X strong pre-sharpened hook. 1714U - 1/16oz - size 1 hook 1716U - 1/32oz - size 6 hook

Maxi Jig 1/16 oz Maribou Steelhead Jig by Yakima

Yakima's Maxi Jig is a pulsating Maribou/Flashabou jig with a durable urethane UV finish and a 2X strong pre-sharpened hook. 1714U - 1/16oz - size 1 hook 1716U - 1/32oz - size 6 hook

Magnum 5" Moonshine Spoons

Moonshine Lures is a family owned and operated business. They produce high-quality super glow spoons for Salmon, Trout, Walleye and Striper. All spoons are hand-painted and inspected to ensure the highest quality. Moonshine's Magnum spoons are 5" in...

Magnum Lizard 8" Creature Bait by Zoom

The Zoom Magnum Lizards are made with Zoom's super-soft salt impregnated soft plastic for a realistic feel that will hold even the most tentative bite. Rig the Mag Lizard Carolina or Texas style and pitch it into heavy cover, then drag it through the...

Magnum 4.5" Spoons by Dreamweaver

Dreamweaver spoons are designed and tested by professional fishermen to give the best possible action. Every spoon is hand-painted and assembled in the USA to ensure you receive a quality product. The finishes have been tried and tested for the last 15...

Mag Lip 3.5 Trolling Plug by Yakima

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new lip...

Mag Lip 3.0 Trolling Plug by Yakima

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new lip...

Mag Lip 2.5 Trolling Plug by Yakima

The Mag Lip 2.5 comes factory rigged with ONE #6 treble hook on the tail. Stock images show two hook eyelets for 3.0 and 3.5 series. For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here...

Mag II 9.5" Swimming Tail Magnum Worm by Zoom

The Zoom Mag II Worms are made with Zoom's super-soft salt impregnated soft plastic for a realistic feel that will hold even the most tentative bite. The curl tail gives these worms an awesome action that will catch bass when nothing else does! Twitch...

Lunker Log 5" Worm by Googan Squad

Designed by the Googan Squad in the early days of the squad, Lunkers, Jon B, Justin, and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stick bait. Pond, river, creek, and lake bass will fall victim to the...

Lunker Frog 2.25" Hollow Body by Lunkerhunt Lures

The Lunkerhunt Lunker Frog is the most lifelike frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimming legs that extend during the retrieve and retract on the pause. At rest the Lunker Frog is 2.25 inches and...

Lizard 6" Creature Bait by Zoom

The best-selling lizard of all time attained that status for good reason. The six-inch size will catch the biggest fish in your lake, but it’s also a limit-getter, perfect for just about every situation and every rig that you use for soft plastics. This...

LiveTarget Yellow Perch Swimbait by Koppers

LIVETARGET has combined nature’s best with modern technology to create an exciting new collection of Swimbaits. The Swimbait Series is designed to look and swim just like real fish. One of the most common forages in Northern and Canadian waters, the...

LiveTarget Goby 3-5/8" Paddle Tail (GOB90PT) by Koppers

Gobies are an invasive species found in the Great Lakes and Northern Regions, and are an ideal food source for Smallmouth Bass, Walleye, and Northern Pike. The LiveTarget Paddletail Goby is perfect for basic cast and retrieve, or a slow drift on bottom...

LiveTarget Frog Hollow Body Popper 2-1/2" Bait FHP65T by Koppers

Personally designed as a "Signature Series" product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy...

LiveTarget Frog Hollow Body 2-5/8" Bait FGH65T by Koppers

Voted Best New Soft Bait at 2010 ICAST show. Weightlessly gliding left and right across the surface, the LiveTarget Frog series has all the attributes to attract BIG fish. Anatomical accuracy, detailed color and effortless action make this a first to...

LiveTarget Frog Hollow Body 2-1/4" Bait FGH55T by Koppers

Voted Best New Soft Bait at 2010 ICAST show. Weightlessly gliding left and right across the surface, the LiveTarget Frog series has all the attributes to attract BIG fish. Anatomical accuracy, detailed color and effortless action make this a first to...

LiveTarget Frog Hollow Body 1-3/4" Bait FGH45T by Koppers

Voted Best New Soft Bait at 2010 ICAST show. Weightlessly gliding left and right across the surface, the LiveTarget Frog series has all the attributes to attract BIG fish. Anatomical accuracy, detailed color and effortless action make this a first to...