Lures

Shiver Shot 3.65" Drop Shot by Reaction Innovations

Reaction Innovation's Shiver Shot is a drop shot bait that has a realistic baitfish body shape with lifelike movements. A thin ridge in the center of the forked tail acts as a rudder to assist the bait in tracking properly in currents.  This bait...

Shadow Rap SDR11 Jerkbait by Rapala

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on...

Shadow Rap Deep SDRD11 4-3/8" Jerkbait by Rapala

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on the kick, on a slow fading fall and on...

Shadalicious 5.5" Swimbaits by Strike King

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is calculated to improve your on-the-water success. This swimbait is so...

Shadalicious 4.5" Swimbaits by Strike King

The Strike King Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is calculated to improve your on-the-water success. This swimbait is so versatile...

Shadalicious 3.5" Swimbaits by Strike King

The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is calculated to improve your on-the-water success. This swimbait is so...

SDD07 Shad Dancer 2.75" Crankbait by Rapala

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.  Features: Tough Balsa Body...

Scott Canterbury 3/8 oz Flippin' Jig by Dirty Jigs Tackle

The Dirty Jigs Scott Canterbury Flippin' Jig is THE most versatile jig made.  Scott's signature design is a true all-purpose head that you can flip, pitch, or swim in any type of cover. It is backed by a 30° Gamakatsu 3X heavy wire...

Scott Canterbury 1/2 oz Flippin' Jig by Dirty Jigs Tackle

The Dirty Jigs Scott Canterbury Flippin' Jig is THE most versatile jig made.  Scott's signature design is a true all-purpose head that you can flip, pitch, or swim in any type of cover. It is backed by a 30° Gamakatsu 3X heavy wire...

Scented PaddlerZ 4" Swimbait by Z-Man

A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted swimbait hook, the PaddlerZ is ideal for inshore saltwater...

Scented Jerk ShadZ 5" Jerkbaits by Z-Man

A super-lifelike, salt-impregnated soft jerkbait whose lively split-tail design perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook. The five-inch...

Scatter Rap Tail Dancer SCRTD09 3.5" Jerkbait by Rapala

Take the wild "wide-tail" action of the Rapala Tail Dancer and add the evasive, erratic action that the Scatter Lip creates and you have one deep-diving, aggressive lure. Features: Balsa Body with Scatter Lip Wire Through Construction Tapered Tail with...

Scatter Rap Minnow SCRM11 4-3/8" Jerkbait by Rapala

Though evasive in action, this classic Rapala minnow shape has a graceful, natural wobble for finesse tactics, yet responsive enough to be fished aggressively. Baitfish skitter and scatter when they are pursued by predators – it's this erratic and...

Scatter Rap Jointed SCRJ09 3.5" Jerkbait by Rapala

Building on the classic articulated body style, the Scatter Rap Jointed swims with an irresistible, seductive action. The jointed body combined with a Scatter Lip takes action to the "Nth" degree, triggering strikes from otherwise uninterested or...

Scatter Rap Deep Husky Jerk SCRDHJ10 4" Jerkbait by Rapala

Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made with a custom Scatter Lip, the Scatter Rap Deep Husky Jerk consistently swims with an erratic and evasive sweeping...

Sassy Shad 3" Swimbait Grub by Mister Twister

*PLEASE NOTE: The length of the 2-1/2" and 3" Sassy Shad is the length when rigged with a jighead. The actual length of these Sassy Shad bodies is 2" & 2-1/2" respectively. Shad is the one bait fish almost all fish seek as a food source. The...

Sassy Shad 2.5" Swimbait Grub by Mister Twister

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad is the closest imitation of this classic bait fish you'll find anywhere. The Sassy Shad will out produce any other shad-type lures. It's classic tail...

S-Waver 168S 6.75" Jointed Swimbait by River2Sea

A swimbait featuring a natural S-Action swimming motion, River2Sea's S-Waver will seductively wake the surface and call big gamefish in for a closer look. S-Waver is the hottest swimbait on the West Coast, leaving a major footprint on this lure...

S-680 K.O. Wobbler 3/4 oz Spoon by Acme Tackle

The K.O. Wobbler by Acme Tackle Co. excites fish by sight and sound! Gamefish are sensitive to the vibrations created by baitfish on the move. K.O. Wobblers mimic this sound with their precision-engineered "Sonic Flipper Tail". Once they are drawn by the...

S-670 K.O. Wobbler 1/2 oz Spoon by Acme Tackle

The K.O. Wobbler by Acme Tackle Co. excites fish by sight and sound! Gamefish are sensitive to the vibrations created by baitfish on the move. K.O. Wobblers mimic this sound with their precision-engineered "Sonic Flipper Tail". Once they are drawn by the...

Rodent 4" KVD Perfect Plastic Baits by Strike King

Other than the big, meaty body, we don't know how these unique soft baits got their names. After all, the Strike King® KVD Perfect Plastics Rodent and Baby Rodent's waving legs and dual tail flaps suggest a different kind of critter altogether. But...

RkCrawler 55 1/2 oz Crankbait by Spro

The RkCrawler 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide wobbling hunting action. It's ability to bounce off cover like no other crankbaits triggers aggressive strikes. Just hit the rocks and the RkCrawler 55...

Rippin' Rap RPR05 2" Lipless Crankbait by Rapala

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Rhino Ned 3/16 oz Weedless Jig Head by Picasso Lures

The Rhino Neds give a stand up presentation to your plastics when a finesse technique such as the popular Ned Rig is just the ticket to trigger a bite. Ideal for highly pressured waters or when the bite gets tough and the fish are finicky...