Lures

Swimmin' Super Fluke Jr. by Zoom

The Swimmin' Super Fluke is the next step in the evolution of a classic! Zoom took its Super Fluke, one of the most popular and effective fishing lures on the market, and added a swimming paddle tail for even more action. The Swimmin' Super Fluke is...

Swimmin' Super Fluke by Zoom

The Swimmin' Super Fluke is the next step in the evolution of a classic! Zoom took its Super Fluke, one of the most popular and effective fishing lures on the market, and added a swimming paddle tail for even more action. The Swimmin' Super Fluke is...

Swimmin' Chunk 3" Jig Trailers by Zoom

Zoom’s Swimmin’ Chunk takes the traditional body of a chunk-style jig trailer and adds two hyper curly tails to the back, giving additional bulk and extreme movement to your flipping jig, swim jig or even buzzbaits and spinnerbaits. Whether...

Swim'n Caffeine Shad 5" Swimbait by Strike King

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made with Strike King's Perfect Plastic formulation, the KVD Swim'n Caffeine...

Swim'n Caffeine Shad 4" Swimbait by Strike King

The Strike King KVD Swim'n Caffeine Shad features the body style and profile of the original Caffeine Shad - now with a paddle tail for an incredible kicking action. Made with Strike King's Perfect Plastic formulation, the KVD Swim'n Caffeine...

Swim Jig 3/8 oz by Picasso Lures

The Picasso Swim Jig features our popular Smart Mouth head design which provides a subtle "wobble" that fish can not resist. Built around a 5/0 Mustad 3X Strong Ultra Point hook that assures good hook penetration and will not open on the set and can...

Swim Bento 4.5" Baits by Lunkerhunt Lures

Designed to perfection, the Lunkerhunt Swim Bento™ is one of the most realistic baitfish imitators on the market. The Swim Bento™ features a lively keeled tail, holographic core, and biologically correct detailing. All of these elements are incorporated...

Sweet Beaver 4.2 by Reaction Innovations

Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The reason for their success is easy to see once you get one of their baits in your hands. Reaction Innovations has been able to perfect fantastic two and...

Super Speed Craw 4" Creature Bait by Zoom

The Zoom Super Speed Craws are based on the original UltraVibe Speed Craw, but feature wider claws with raised edges for even more flap and vibration. This versatile lure can be fished alone on a Carolina rig, pitched, flipped, rigged on a jig head or...

Super Slim 3.75" Spoons by Dreamweaver

The Super Slim is the result of Dreamweaver’s unfailing commitment to excellence. The product of rigorous research and testing, the SS is a versatile performer at all depths, and in all light conditions. The sleek, low profile design, and light...

Super Shad 3/8 oz Spinnerbait by Booyah Bait Co.

The BOOYAH Super Shad Spinnerbait is a bit larger than other spinners, but most of those don't sport four blades! Put the Super Shad in motion, and you'll swear you're looking at a pod of baitfish fleeing through the water. So will the bass and muskie...

Super Glow Pre-Rigged Trolling Flies by Moonshine Lures

Moonshine Lures has a reputation for producing high quality Super-Glow products.  Their Super Glow Trolling Flies feature a color-coordinated flash skirt, Super Glow painted blade, beaded tail and leader, and VMC Hooks. These lures are designed to...

Super Fluke Jr 4" Soft Jerkbait by Zoom

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the...

Super Fluke 5" Bait by Zoom

The Zoom Super Fluke is a salt impregnated slow sinking jerkbait with a realistic minnow shape and split tail design. Best fished on a weightless Texas rig or try drop shotting. Great for fishing through weed pockets. 5" bait; 10 baits per package.

Super Finesse 7" Worm by Strike King

Compared to traditional soft plastic lures, Strike King®'s revolutionary Super Finesse Worms are softer, more flexible, have loads more action and are much more durable. Made out of a proprietary Elaztech material that offers a distinct floating...

Super Chunk Jr 2.75" Jig Trailers by Zoom

The Super Chunk Jr. is a 2.75" super-soft, durable trailer bait that's loaded with salt scent. They feature thick bodies and high-action claws for an effective and inexpensive alternative to pork chunks. Zoom Junior Super Chunks are great for use with...

Super Chunk 3.5" Jig Trailers by Zoom

The Super Chunk is a super-soft, durable trailer bait that's loaded with salt scent. They feature thick bodies and high-action claws for an effective and inexpensive alternative to pork chunks. Zoom Super Chunks are great for use with skirted jigs,...

StreakZ 5" ElaZtech Jerkbaits by Z-Man

Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ 5" will entice strikes from virtually every fresh- and saltwater species that swims. Super-durable ElaZtech construction helps them...

StreakZ 3.75" ElaZtech Jerkbaits by Z-Man

Mimicking a small baitfish with uncanny realism, the split-tail design of StreakZ 3.75" will entice strikes from virtually every fresh- and saltwater species that swims. Specially designed for finesse applications, this bait is superb for drop shotting...

Straight Up Jr 3/16 oz Vertical Jig by Lunkerhunt Lures

Lunkerhunt Straight Up Jigs are sticky sharp. Their patterns mimic baitfish closer than any other vertical jigs available. Work them aggressively for reaction strikes or slowly for feeding strikes. Straight Up Jigs catch fish under all types of fishing...

Straight Up 1/2 oz Vertical Jig by Lunkerhunt Lures

Lunkerhunt Straight Up Jigs are sticky sharp. Their patterns mimic baitfish closer than any other vertical jigs available. Work them aggressively for reaction strikes or slowly for feeding strikes. Straight Up Jigs catch fish under all types of fishing...

Steelshad XL 3/4 oz Blade Baits

The SteelShad is the most versatile lure on the market today! This dynamic blade imitates dying bait fish by swimming on either of its sides, on the surface, deep down or under weed and grass lines. No other blade can duplicate the intense vibration...

Steelshad Original 3/8 oz Blade Baits

The SteelShad is the most versatile lure on the market today! This dynamic blade imitates dying bait fish by swimming on either of its sides, on the surface, deep down or under weed and grass lines. No other blade can duplicate the intense vibration...

Standard 4" Moonshine Spoons

Moonshine Lures is a family owned and operated business. They produce high-quality super glow spoons for Salmon, Trout, Walleye and Striper. All spoons are hand-painted and inspected to ensure the highest quality. Moonshine's Standard spoons are 4"...