Lures

Yellow Magic 1/4 oz Japanese Topwater Popper

The Yellow Magic Topwater Poppers are premier Japanese-designed topwater baits, crafted using cutting edge techniques and meticulous attention to detail. The result is baits that are known throughout the bassin’ world for their incredible balance and...

Yellow Magic 1/2 oz Japanese Topwater Popper

The Yellow Magic Topwater Poppers are premier Japanese-designed topwater baits, crafted using cutting edge techniques and meticulous attention to detail. The result is baits that are known throughout the bassin’ world for their incredible balance and...

Jitterbug XL 4.5" G700 Topwater Bait by Arbogast

The Arbogast Jitterbug XL is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic,...

X-Rap XR10 4" Jerkbait by Rapala

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

X-Rap XR08 3-1/8" Jerkbait by Rapala

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Wormburner Trolling Harness by Dreamweaver

The Dreamweaver Wormburner is the only live bait harness that can be trolled with crankbaits and spoons. Fish it in conjunction with all types of baits. Unlike other crawler harnesses that have to be trolled at very low speeds, the Wormburner can be...

Worden's X4 2-1/2" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in a variety of colors, the FlatFish is more versatile than ever. No matter...

Worden's U20 3-1/4" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in a variety of sizes and colors, the FlatFish is more versatile than ever...

Worden's T4 3-1/2" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in 7 sizes and a variety of colors, the FlatFish is more versatile than ever...

WildEye Live Sunfish Swimbait by Storm Lures

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic...

WildEye Live Minnow Swimbait by Storm Lures

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic...

WildEye Live Bluegill Swimbait by Storm Lures

The most realistic series of baits available. Internally weighted bodies create an incredibly life-like swimming action. The realistic color patterns and shapes of these baits are backed up with 3D holographic WildEye®, holographic swimmin' flash...

Whopper Plopper 90 3.5" Topwater Bait by River2Sea

Whopper Plopper 90 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components...

Whopper Plopper 190 7.5" Topwater Bait by River2Sea

River2sea's Whopper Plopper 190, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at a variety of retrieve speeds and depths. The...

Whopper Plopper 130 5" Topwater Bait by River2Sea

Whopper Plopper 130 is the little brother of our larger muskie version; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components...

Whopper Plopper 110 4-3/8" Topwater Bait by River2Sea

Whopper Plopper 110 is the newest addition to River2Sea's Whopper Plopper family. Built with the same durable construction as the rest of the line, they feature Xtra Strong components including hook hangers, wires, and X-Strong size 4 black nickle treble...

Walleye Deep 4.75" Crankbait by Bandit

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Vortex 75 3/4 oz Blade Bait by Damiki Tackle

The Damiki Vortex 75 is the big brother to the already popular Vault. This 3 inch, 3/4 oz bait is great for ripping through cold water conditions as it has its own unique vibrating action. It features 2 different settings for the user to be able to...

Vision OneTen+2 Jerkbait by Megabass

The Vision OneTen+2 delivers the OneTen's legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12ft range on 12lb fluoro, the OneTen+2 showcases the same erratic action, responsiveness and unrivaled...

Vision OneTen+1 Jerkbait by Megabass

Vision OneTen+1 is a mid-range jerkbait designed to increase the depth of the original OneTen by up to 3ft. The OneTen+1’s medium bill is crafted to eliminate the traditional issues of high water-resistance, fatigue, and deadened darting-action...

Vision OneTen Jr Jerkbait by Megabass

The Vision OneTen Jr. packs the tournament-winning characteristics of the immensely successful Vision OneTen jerkbait into a 98mm (3.85in) frame, generating more action per inch than even its larger sibling.   The Vision OneTen Jr. has been...

Vision OneTen Jerkbait by Megabass

Once the closely-guarded secret of the pros, the 110 has quickly become a staple among professional and amateur anglers alike, setting the standard for jerkbait fishing in all U.S. waters. The profile, one-of-a-kind darting action, balancing system and...

Vibric SST 3/8 oz In-Line Casting Spinners by Yakima

The Vibric SST is a 3/8 oz in-line casting spinner for Steelhead and Salmon, featuring UV finishes and a noise producing blade and body design. The offset body reduces line twist. Round bend treble hook with single hook included.

Vault 55 1/2 oz Blade Bait by Damiki Tackle

The Vault is a tiny blade – vibration bait – great for targeting bass, as well as various other fish species.Excellent for ripping through baitfish in cold water, it accurately mimics a variety of forage species with its unique vibrating...