Lures

Flicker Shad FFSH5M 5cm HD Flash Crankbait by Berkley

Berkley has worked with the Pros to design Flicker Shads to match the size, profile and dive depth of a real shad. The unique action creates a "Flicker" that imitates a fleeing baitfish. Weight transfer allows for bullet-like casts.  Features: Pro...

Realis Spinbait 72 Alpha Spybaiting Jerkbait by Duo

It has arrived! The Realis Spinbait 72 also known as Alpha! Viewing upon this beast you will grab your attention to detail. Immediately you will note the meatier profile. It was specifically selected to give anglers a unique and powerful bait...

Suspending Rattlin' Rogue 4-1/2" Jerkbait ASDRB12 by Smithwick

The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling up trophy walleyes any time of year. The Smithwick...

Lunker Grubs 5" by Kalin's

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kalin's baits, whether you are fishing for quarter-pound panfish or 300 lb halibut. Formula remains super soft,...

Lunker Grubs 3" by Kalin's

The tradition continues with the Kalin's Lunker grubs. Precise, proven design provides maximum action at ultra-slow speed, the hallmark of all Kalin's baits, whether you are fishing for quarter-pound panfish or 300 lb halibut. Formula remains super soft,...

Long A B15A 4.5" Jerkbait by Bomber

The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant...

Tour Grade 3/8 oz Double Willow Spinnerbait by Strike King

All new head design allowing it to be more effective in cover. Light wire frame helping produce maximum vibration, paired with pro designed, hand tied skirt.  Our most premium spinnerbait yet Double Willow Blade TGSB38WW

Tour Grade 1/2 oz Double Willow Spinnerbait by Strike King

All new head design allowing it to be more effective in cover. Light wire frame helping produce maximum vibration, paired with pro designed, hand tied skirt.  Our most premium spinnerbait yet Double Willow Blade TGSB12WW

Tour Grade 3/16 oz Weedless Ned Rig Head by Strike King

The Strike King Tour Grade Weedless Ned Head is the perfect way to present your favorite Ned Baits weedlessly around cover or complex bottom structures. The Strike King Tour Grade Weedless Ned Head includes a unique flat-pan style head shape that will...

Tour Grade 1/8 oz Weedless Ned Rig Head by Strike King

The Strike King Tour Grade Weedless Ned Head is the perfect way to present your favorite Ned Baits weedlessly around cover or complex bottom structures. The Strike King Tour Grade Weedless Ned Head includes a unique flat-pan style head shape that will...

Tour Grade 1/16 oz Weedless Ned Rig Head by Strike King

The Strike King Tour Grade Weedless Ned Head is the perfect way to present your favorite Ned Baits weedlessly around cover or complex bottom structures. The Strike King Tour Grade Weedless Ned Head includes a unique flat-pan style head shape that will...

Rage 2.75" Ned Craw by Strike King

The Rage Tail series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action is...

KVD 1.5 Hard Knock Square Bill Crankbait by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water, power fishing. The squarebill design and unique “hunting” action will constantly "wander" with erratic movement, while still running true. It also...

KVD 100 3-5/8" Jerkbait by Strike King

The KVD 100 Jerkbait is a shallow running, darting jerkbait that shines in conditions when larger baits might be too much for the fish. Featuring a slim, minnow-shaped body and precisely engineered diving lip, the KVD 100 comes equipped with treble...

Hybrid Hunter Jr 1/2 oz Crankbait by Strike King

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike...

Hybrid Hunter 1 oz Crankbait by Strike King

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a...

ChatterBait 3/8 oz JackHammer Stealthblade Jig by Z-Man

A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving force behind the patented new ChatterBait design, a clear...

ChatterBait 1/2 oz JackHammer Stealthblade Jig by Z-Man

A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving force behind the patented new ChatterBait design, a clear...

Mr. Walleye Willow Crawler Hauler by Northland Tackle

Built for speed trolling big, suspended walleyes­ on the Great Lakes and beyond. Rig with a live nightcrawler or IMPULSE nightcrawler and pull behind planer boards with dipsy divers, downriggers or snap weights. When trolled at crankbait speeds, twin...

Mimic Minnow 1/16 oz Fry by Northland Tackle

Fools a variety of gamefish including crappies, perch, walleyes and trout. Cast, jig or slow-troll on light spinning gear. Dart, glide and swim to maximize the “fleeing minnow” action of the realistic shad body and flat, dolphin-shaped...

Mimic Minnow 1/32 oz Fry by Northland Tackle

Fools a variety of gamefish including crappies, perch, walleyes and trout. Cast, jig or slow-troll on light spinning gear. Dart, glide and swim to maximize the “fleeing minnow” action of the realistic shad body and flat, dolphin-shaped...

Mini Quatro Tetrad Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; the Tetrad is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout. Features: Ultra-fine HD...

Thumper 1/16 oz Crappie King by Northland Tackle

A killer for crappies, white bass and other panfish, plus bass, walleyes and trout. Flutter and swim over and around weeds, brush and stumps at a slow to moderate pace. A great choice in any conditions, but extremely effective in moderate to darkly...

Thumper 1/32 oz Crappie King by Northland Tackle

A killer for crappies, white bass and other panfish, plus bass, walleyes and trout. Flutter and swim over and around weeds, brush and stumps at a slow to moderate pace. A great choice in any conditions, but extremely effective in moderate to darkly...