Lures

4" Bomb Shot by Missile Baits

A bomb is getting dropped on the drop shot bait market! The Bomb Shot is a 4” bait that is based on the super popular D Bomb shape. The solid head makes for rigging options of nose hooking or Texas rigging. Once in the water. The Bomb Shot will not...

Ned Bomb by Missile Baits

The Ned Bomb utilizes the ribs and thin beaver shaped tail to give anglers something they don’t have in a Ned bait - a bait that has subtle action even at rest. We made it float as much as we could and it blistered them in testing! 

Whopper Plopper 75 3" Topwater Bait by River2Sea

For decades savvy musky men have known that surface lures that made a certain deep throated hollow popping–plopping sound drove muskies crazy. The problem was if you found one with a “good” tail it would bend and get out of tune when it...

Glassy Vibe 65 by River2Sea

Looking for a search bait that even a finicky gamefish will strike? Look no further than River2Sea’s Glassy Vibe. Glassy Vibe is a minnow shaped vibrating bait in the style of classic blade baits, with a twist; Glassy Vibe is a hard plastic body...

Model III 3/8 oz Tungsten Swim Jig by Keitech

The Keitech Model III Swim Jig is a revolutionary Tungsten Swim Jig design that combines a custom Daiichi super strong weighted jig head with an exclusive SR-40 snap-on silicone skirt with a screw-in keeper. When combined, the jig and skirt provide...

Easy Shiner 2" Swimbait by Keitech

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even the slowest speeds. The Easy Shiner has become a staple in the Tournament Angler's arsenal thanks to our...

3" Slider Bass Grub by Charlie Brewer

3" Bass Grub with its Vibra-Tail causes an irresistable tail wiggle that attracts fish.  The grub can be fished weedless or open hook. This is the average size of bait fish obsereved in fish after years of cleaning fish.  A proven...

PowerBait 3" Ca$h Out by Berkley

Designed by pro angler Skeet Reese, the Berkley PowerBait Ca$h Out features a rudder style tail which causes more action on the fall. It's profile mimics baitfish and other natural forage for all season versatility. It's belly texture kicks up dirt and...

PowerBait 5.25" The General by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait MaxScent 3.25" Power Chunk by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait MaxScent 3.6" Flat Worm by Berkley

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch...

PowerBait Power Wigglers by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Gulp! 4" Minnow by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

Gulp! 3" Minnow by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

Gulp! 2.5" Minnow by Berkley

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a...

Gulp! 3" Leech by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow...

Gulp! 3" Killer Crawler by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Hollow core for lifelike feel and incredible action Still more durable than live nightcrawler Deadly...

Gulp! 5" Jumbo Leech by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Traditional proven shape Replaces live leeches for durable, long lasting results Great action on slow...

Gulp! 4" Crawler by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Perfect for jig or drop shot Expand your strike zone with Gulp! scent dispersion Rig and fish as any...

Gulp! Catfish Chunks by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great replacement for natural livers Expand your strike zone with Gulp! scent dispersion Loaded with...

Gulp! Alive! 1" Minnow Jar by Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait...

Gulp! 6" Nightcrawler by Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:  Great on spinner rigs and weedless jigheads Excellent for walleyes and bass Expand...

PowerBait 3" Ripple Shad by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 2" Ripple Shad by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...