Lures

Long A B15A 4.5" Jerkbait by Bomber

The Bomber Long A is a legendary slender minnow jerkbait made for twitching for bass and trolling/casting for big walleyes, salmon and other gamefish. The Long A mimics a minnow’s lifelike swimming action when trolled or retrieved at a constant...

Tour Grade 3/8 oz Double Willow Spinnerbait by Strike King

All new head design allowing it to be more effective in cover. Light wire frame helping produce maximum vibration, paired with pro designed, hand tied skirt.  Our most premium spinnerbait yet Double Willow Blade TGSB38WW

Tour Grade 1/2 oz Double Willow Spinnerbait by Strike King

All new head design allowing it to be more effective in cover. Light wire frame helping produce maximum vibration, paired with pro designed, hand tied skirt.  Our most premium spinnerbait yet Double Willow Blade TGSB12WW

Tour Grade 3/16 oz Weedless Ned Rig Head by Strike King

Featuring a unique head shape that makes almost any lure stand up and a sickle-type hook with wire keeper and weed guard.

Tour Grade 1/8 oz Weedless Ned Rig Head by Strike King

Featuring a unique head shape that makes almost any lure stand up and a sickle-type hook with wire keeper and weed guard.

Tour Grade 1/16 oz Weedless Ned Rig Head by Strike King

Featuring a unique head shape that makes almost any lure stand up and a sickle-type hook with wire keeper and weed guard.

Rage 2.75" Ned Craw by Strike King

The Rage Tail® series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a spe- cific purpose and uses customized hi-grade plastics for superior action. You won't believe the splash, noise or action...

KVD 1.5 Hard Knock Square Bill Crankbait by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water, power fishing. The squarebill design and unique “hunting” action will constantly "wander" with erratic movement, while still running true. It also...

KVD 100 3-5/8" Jerkbait by Strike King

The KVD Jerkbait is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and three premium black nickle hooks for that action that ONLY a KVD Jerkbait can give. Jerk on...

Hybrid Hunter Jr. Crankbait by Strike King

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike...

Hybrid Hunter Crankbait by Strike King

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a...

ChatterBait 3/8 oz JackHammer Stealthblade Jig by Z-Man

A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving force behind the patented new ChatterBait design, a clear...

ChatterBait 1/2 oz JackHammer Stealthblade Jig by Z-Man

A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving force behind the patented new ChatterBait design, a clear...

Mr. Walleye Willow Crawler Hauler by Northland Tackle

Built for speed trolling big, suspended walleyes­ on the Great Lakes and beyond. Rig with a live nightcrawler or IMPULSE nightcrawler and pull behind planer boards with dipsy divers, downriggers or snap weights. When trolled at crankbait speeds, twin...

Mimic Minnow 1/16 oz Fry by Northland Tackle

Fools a variety of gamefish including crappies, perch, walleyes and trout. Cast, jig or slow-troll on light spinning gear. Dart, glide and swim to maximize the “fleeing minnow” action of the realistic shad body and flat, dolphin-shaped...

Mimic Minnow 1/32 oz Fry by Northland Tackle

Fools a variety of gamefish including crappies, perch, walleyes and trout. Cast, jig or slow-troll on light spinning gear. Dart, glide and swim to maximize the “fleeing minnow” action of the realistic shad body and flat, dolphin-shaped...

Mini Quatro Tetrad Micro Soft Plastic by 13 Fishing

Bold soft baits crafted for the serious ice anglers; the Tetrad is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout. Features: Ultra-fine HD...

Thumper 1/16 oz Crappie King by Northland Tackle

A killer for crappies, white bass and other panfish, plus bass, walleyes and trout. Flutter and swim over and around weeds, brush and stumps at a slow to moderate pace. A great choice in any conditions, but extremely effective in moderate to darkly...

Thumper 1/32 oz Crappie King by Northland Tackle

A killer for crappies, white bass and other panfish, plus bass, walleyes and trout. Flutter and swim over and around weeds, brush and stumps at a slow to moderate pace. A great choice in any conditions, but extremely effective in moderate to darkly...

Baitfish Spinner #4 Crawler Harness by Northland Tackle

A proven walleye producer. Hard-thumping, slow-turning Colorado blade produces maximum flash, sound and vibration to attract fish in all conditions. Rig with a live nightcrawler or soft-plastic IMPULSE Nightcrawler. “Holographic” finish...

Baitfish Spinner Rig by Northland Tackle

Proven in the tournament trenches for walleyes when the chips are down. Rig with a minnow, leech or nose-hooked nightcrawler. Indiana blade generates excellent flash and vibration, and excels at medium trolling speeds in fair to high-visibility...

Pro Walleye Float'N Harness #4 Blade by Northland Tackle

A top option for walleyes. Cork float keeps spinner and bait from falling to bottom at slow speeds. Ideal over short grass or snaggy bottoms. Rig with a live nightcrawler for traditional trolling or “snake-rig” a soft-plastic for a zigzag...

Pro Walleye Crawler Harness #3 Blade by Northland Tackle

Proven deadly for trolling up walleyes. Rig with a live nightcrawler for traditional trolling or “snake-rig” a soft-plastic in a slightly curved manner so the bait zigzags through the water at faster trolling speeds. Optically brightened UV...

Baitfish Float'N Spin by Northland Tackle

Deadly on walleyes, bass and other gamefish. Choose this rig to target off-bottom, suspended fish. The buoyant cylinder float lifts the rig over weeds, moss, logs and rocks. Troll at medium speeds to maximize the Indiana blade’s flash and vibration...