Lures

PowerBait 2" Ripple Shad by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 4" Crazy Legs Chigger Craw by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 4" Chigger Craw by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

PowerBait 3" Chigger Craw by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Powerbait 3.5" Ripple Shad by Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Thump'N Dinger 6" Worms by Yum

A hard U-shaped tail lets the classic Dinger pull double duty as a regular Texas rig worm or a tremendous swimming worm. The Thump’n tail adds a panicky swimming action and produces a vibrating, thumping signal that bass pick up with their lateral...

Swim'N Dinger 5" Worms by Yum

The Swim’n Dinger is a heavily salted, slow-sinking bait with a swimming-action paddle tail that swims with an exaggerated side-to-side action. The design of the Swim’n Dinger allows this bait to swim during the retrieve and while it’s...

Shad Dancer SDD05 2" Crankbait by Rapala

This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.  Features: Tough Balsa Body Wire...

Bandit 300 Series Crankbait

Bandit 300 Series crankbaits dive to 12 feet when cast on 10-lb line and dig around in a searching swimming action that triggers strikes. Constructed out of top-quality materials and available in a wide array of color patterns, the 300 Series is perfect...

Buzz Plug Jr. G935 (5/8 oz, 2-3/8") by Arbogast

The Buzz Plug Jr. is a downsized version of the original Buzz Plug, a unique lure that combines the best characteristics of a buzzbait and a floating topwater lure. This near-weedless floating lure features a built-in wobbling motion when retrieved at a...

Jitterbug Clicker 3" G655 Topwater Bait by Arbogast

Well respected as THE topwater lure for night fishing, the Jitterbug has proven its power to ignite explosive strikes throughout the day. First introduced in 1937, Fred Arbogast’s Jitterbug received its patent in 1940, one of the few early lures to be...

Swimming Senko 5" Paddle Tail Swimbait by Gary Yamamoto

A favorite in the fishing industry is the Senko, the addition of a paddle tail allows for the weightless rigging with an extra kick. Slow retrieve allows the paddle tail to put out more vibration in the water to intice those finicky fish. Whether you are...

Zako 4" Swimbait by Gary Yamamoto

The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip. ”I wanted a lure to mimic a bluegill or a shad,...

Grassmaster 3/4 oz Weed Jig by All-Terrain Tackle

Do you fish heavy weeds, grass mats or hydrilla? Or is it hyacinths, lily pads, bulrushes and milfoil? Wherever you have bass using weeds for cover you can fish the Grassmaster Weed Jig. The Grassmaster is built on a super-sharp and 2X strong hook for...

Fat Ika 4" Tube Bait by Gary Yamamoto

Don’t let looks deceive you – the Ika isn’t your run-of-the-mill tube bait. Featuring a grub-style body and a tube-style skirt, the Ika can offer tons of rigging possibilities to fit any scenario. Pitch or flip a Fat Ika and...

KVD Baby Sexy Frog 5/16 oz Topwater Bait by Strike King

The KVD Baby Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King. Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers'...

Action Fly Trolling Flies by Dreamweaver

The Dreamweaver Action Fly is synonymous with Great Lakes Fishing. It’s used in every port on the Great Lakes, by hobby fishermen, tournament fishermen, and charter captains, and it produces. Results are unmistakable. The Action Fly is a consistent...

Saucy Swimmer 3.8" Swimbait by Googan Baits

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

Saucy Swimmer 3.3" Swimbait by Googan Baits

The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a...

Rover 98 Topwater Bait by River2Sea

When Scott Martin won the 2011 Forrest Wood Cup, the Rover played an important role in producing key fish that helped him close out the $600,000 victory. Martin has taken the already dynamic walking bait and added his hand tuned effects to create a...

Z-Too 5" Soft Jerkbait by Strike King

The ultimate minnow for your sonar jighead. Or, if you've never dropshotted a soft jerkbait, now's the time. The Strike King® 3X Z-Too answers the needs of all anglers who've tried these deadly presentations. Smaller than a standard soft jerkbait,...

YUMbrella Rig by Yum

The YUMbrella Rig is the most advanced multi-lure on the planet. This 7" Multi-Swimming 5-wire rig is part of the Bait School Technology phenomenon. Rig it with 5 jig heads and swimbaits to mimic a realistic school of baitfish. 7" rig. One rig per...

Dinger Worm 5" Stick Bait by Yum

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

Dinger Worm 4" Stick Bait by Yum

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...