Lures

Z-Too 5" Soft Jerkbait by Strike King

The Z-Too by Strike King is a salt impregnated slow sinking jerkbait made with the revolutionary Elaztech material. These minnow shaped lures are tremendous fish catchers. The Z-TOO is impregnated with salt to give it a slow sinking action. It fishes...

Z-3 Swamp Crawler Laminated Worm by Zoom

The Z-3 Swamp Crawler takes a proven shape. And, along with Zoom’s longstanding reputation for durability, adds triple laminated colors that will appeal to high-pressured fish or in super clear water conditions. When fish can identify every other worm in...

YUMbrella Rig by Yum

The YUMbrella Rig is the most advanced multi-lure on the planet. This 7" Multi-Swimming 5-wire rig is part of the Bait School Technology phenomenon. Rig it with 5 jig heads and swimbaits to mimic a realistic school of baitfish. 7" rig. One rig per...

Dinger Worm 5" Stick Bait by Yum

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

Dinger Worm 4" Stick Bait by Yum

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged, wacky style and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. The Dinger became an...

Yellow Magic 1/4 oz Japanese Topwater Popper

The Yellow Magic Topwater Poppers are premier Japanese-designed topwater baits, crafted using cutting edge techniques and meticulous attention to detail. The result is baits that are known throughout the bassin’ world for their incredible balance and...

Yellow Magic 1/2 oz Japanese Topwater Popper

The Yellow Magic Topwater Poppers are premier Japanese-designed topwater baits, crafted using cutting edge techniques and meticulous attention to detail. The result is baits that are known throughout the bassin’ world for their incredible balance and...

Jitterbug XL 4.5" G700 Topwater Bait by Arbogast

The Arbogast Jitterbug XL is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely the correct angle, produces the loud, rhythmic,...

X-Rap XR10 4" Jerkbait by Rapala

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

X-Rap XR08 3-1/8" Jerkbait by Rapala

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Wormburner Trolling Harness by Dreamweaver

The Dreamweaver Wormburner is the only live bait harness that can be trolled with crankbaits and spoons. Fish it in conjunction with all types of baits. Unlike other crawler harnesses that have to be trolled at very low speeds, the Wormburner can be...

Worden's X4 2-1/2" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in a variety of colors, the FlatFish is more versatile than ever. No matter...

Worden's U20 3-1/4" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in a variety of sizes and colors, the FlatFish is more versatile than ever...

Worden's T4 3-1/2" FlatFish Trolling Plug by Yakima Bait

This is not a quick copy... It is the Charlie Helin original. For over 50 years the FlatFish has been around and catching fish with its one-of-a-kind swimming action. Available in 7 sizes and a variety of colors, the FlatFish is more versatile than ever...

WildEye Live Sunfish Swimbait by Storm Lures

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic...

WildEye Live Perch Swimbait by Storm Lures

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®,...

WildEye Live Minnow Swimbait by Storm Lures

The WildEye® Live series is the most realistic series of baits available. Internally weighted body creates an incredibly life-like swimming. The realistic color patterns and shape of the bait is backed up with 3-D holographic WildEye®, holographic...

WildEye Live Bluegill Swimbait by Storm Lures

The most realistic series of baits available. Internally weighted bodies create an incredibly life-like swimming action. The realistic color patterns and shapes of these baits are backed up with 3D holographic WildEye®, holographic swimmin' flash...

Whopper Plopper 90 3.5" Topwater Bait by River2Sea

Whopper Plopper 90 is the little brother of our larger versions; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components...

Whopper Plopper 190 7.5" Topwater Bait by River2Sea

River2sea's Whopper Plopper 190, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rotates on the harness and creates muskie alluring rumbles at a variety of retrieve speeds and depths. The...

Whopper Plopper 130 5" Topwater Bait by River2Sea

Whopper Plopper 130 is the little brother of our larger muskie version; but don't let its little package fool you, this bait has a serious little man's complex. Built with the same durable construction as the rest of the line with Xtra Strong components...

Whopper Plopper 110 4-3/8" Topwater Bait by River2Sea

Whopper Plopper 110 is the newest addition to River2Sea's Whopper Plopper family. Built with the same durable construction as the rest of the line, they feature Xtra Strong components including hook hangers, wires, and X-Strong size 4 black nickle treble...

Walleye Deep Jerkbaits by Bandit

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. Measuring 4-3/4-inches and weighing 5/8-ounce, the Bandit Walleye Deep is a go-to fishing...

Vortex 75 3/4 oz Blade Bait by Damiki Tackle

The Damiki Vortex 75 is the big brother to the already popular Vault. This 3 inch, 3/4 oz bait is great for ripping through cold water conditions as it has its own unique vibrating action. It features 2 different settings for the user to be able to...