Lures

LiveTarget Bluegill Squarebill Crankbait by Koppers

The LiveTarget Bluegill is as exciting to anglers with a passion for the art of crankbait fishing as it is irresistible to Bass, Northern Pike and Walleye. Astute anglers will value the natural shape and refined swimming action, designed to mimic an...

LiveTarget Bluegill Roundbill Crankbait by Koppers

The LiveTarget Bluegill is as exciting to anglers with a passion for the art of crankbait fishing as it is irresistible to Bass, Northern Pike and Walleye. Astute anglers will value the natural shape and refined swimming action, designed to mimic an...

LiveTarget Sunfish Rattlebait by Koppers

The LiveTarget Bluegill is as exciting to anglers as it is irresistible to Largemouth Bass, Smallmouth Bass and Northern Pike. Astute anglers will value the natural shape and refined swimming action, designed to mimic an isolated Bluegill frantically...

LiveTarget 4.5" 1/2oz Hollow Body Shiner Swimbait by Koppers

This unique top water bait has all the attributes to catch big fish. LIVETARGET has combined the realistic Shiner profile with a weedless hollow body design to create a precisely engineered replica of one of the most common freshwater forages...

LiveTarget 3.5" Sunfish Swimbait by Koppers

LIVETARGET has combined nature’s best with modern technology to create an exciting new collection of Swimbaits. The Swimbait Series is designed to look and swim just like real fish. Sunfish represent one of the most prolific forage species found in...

LiveTarget 3.5" Hollow Body Field Mouse (MHB90T) by Koppers

The LiveTarget Hollow Body Field Mouse is the perfect treat for Bass and Pike stalking in heavy cover, waiting to ambush their quarry. This weedless tool is most effective when skirted across the tops of pads and grass mats; however it also has an...

LiveTarget 1.5" 3/8 oz Hollow Body Craw by Koppers

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

Little John MD 50 1/2 oz Crankbait by Spro

The Little John MD 50 crankbait was designed by B.A. S. S. Elite Series Angler John Crews. This medium diver crankbait runs about 9 feet deep on 10 lb monofilament line to get down to those fish hanging in the mid depth zone where predators like to feed...

Little John DD 70 3/4 oz Deep Diving Crankbait by Spro

The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. "I designed the Little John DD 70 to be the best deep diving crankbait ever created!" Dives Deeper, casts farther and fishes easier than any other deep diver...

Little Dipper by Reaction Innovations

Reaction Innovations has done it again! The Little Dipper is the kid brother to the Skinny Dipper. At 3.5 inches in length, this bait is an excellent choice when a finesse approach is a must. The Little Dipper can be effective in and around all types of...

Limited Edition Great Lakes Realis SpinBait 80 G-Fix Spybaiting Jerkbait by Duo

One of the first areas spybaiting truly took off was in the Great Lakes area. The success up north is proven by several wins on Spinbaits at Lake Erie and Lake St. Clair and it`s extreme effectiveness on smallmouth has also been proven at the Bassmaster...

Limited Edition Great Lakes Realis Jerkbait 120SP by Duo

Duo has created a limited edition of "Great Lakes" colors in the Realis Jerkbait 120SP series. They have chosen three baitfish colors in Perch, Goby and Emerald Shiner, and utilized their "Nature Design" technology which applies a fish pattern from HD...

Limited Edition Great Lakes Realis Jerkbait 110SP by Duo

Duo has created a limited edition of "Great Lakes" colors in the Realis Jerkbait 110SP series. They have chosen three baitfish colors in Perch, Goby and Emerald Shiner, and utilized their "Nature Design" technology which applies a fish pattern from HD...

Lightning 5/8 oz Spoon by Double X Tackle

Lightning Spoon Made in Berthoud, Colorado, U.S.A.!The Pot-O-Gold Lightning Spoon with its humpback striker shape creates an erratic motion simulating a wounded fish. This odd motion will drive game fish wild by triggering their aggressive predatory...

Lane Changer 150 Prop Bait by River2Sea

Designed in conjunction with 2012 Bassmaster Classic Champion Chris Lane, this topwater bait features our new soft plastic propellers, which give the bait precision action, and a very unique sound. With its subtle action, the bait puts off a small wake,...

Lake Fork Flutter Spoon 4" by Nichols

The renowned Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, and Flutter Spoons meet every need. The patented 3D Metal Flake Finish and reflective treble hook are sure to catch the...

Fast Freddy's 3.5" Tubes 10-Pack

Formerly known as Schubert's Tubes by Lake & River Lures, Fast Freddy's tubes are a local legend and a secret weapon of many tournament anglers.  These 3.5" tubes are super salty and double dipped, with hand-cut tails.  Locally made. ...

KVD Splash Topwater Bait by Strike King

The KVD Splash by Strike King, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.’s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include...

KVD Splash Jr Topwater Bait by Strike King

The KVD Splash Jr by Strike King, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.’s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include...

KVD Sexy Frog 5/8 oz Topwater Bait by Strike King

The KVD Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King. Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention...

KVD Sexy Dawg Topwater Bait by Strike King

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy-to-walk, far-casting, premium “walk-the-dog” topwater lure with great action. Mission accomplished! The Sexy Dawg features lifelike 3D eyes, premium hooks and internal free-floating...

KVD Sexy Dawg Jr Topwater Bait by Strike King

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Thousands of fish later, we can safely say he got it right. Rhythmically twitch your rod tip...

KVD Sexy Dawg Hard Knock Topwater Bait by Strike King

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium "walk-the-dog" topwater lure with great action. Thousands of fish later, we can safely say, he got it right. The Sexy Dawg Hard Knock features a deeper...

KVD Popping Perch Topwater Bait by Strike King

Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There isn't much the Strike King® KVD Popping Perch can't do to execute your topwater strategy for the day. Simply work your rod to make it twitch,...