Lures

KVD Magnum 5" Dream Shot Worms by Strike King

Designed by Kevin VanDam, the Strike King KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail section that quivers and shakes at...

KVD 4.0 Magnum Square Bill Crankbaits by Strike King

The Strike King KVD Squarebill 4.0 Magnum Crankbait employs erratic wandering action that was specially developed by the Bassmaster Elite Series all-time money winner, Kevin VanDam. Aimed at catching those extra-hungry kicker fish, the KVD 4.0 delivers...

KVD 3.5" Drop Shot Half Shell by Strike King

The Strike King KVD Perfect Plastics Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers Kevin VanDam and Mark Zona, this eye-catching, 3.5", large-bodied drop-shot lure features a bulky profile and...

KVD 2.5 Wake Bait Crankbaits by Strike King

The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5. Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits. Features: Unique clacking sound 2.5" 3/8oz  

KVD 2.5 Square Bill Crankbaits by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement, while still running true. It...

KVD 1.5 Square Bill Crankbaits by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It...

KVD 1.5 Shallow Runner Square Bill Crankbaits by Strike King

Like fishing shallow? The KVD 1.5 shallow running squarebill is the bait for you. This bait is designed to bounce off of rocks in extremely shallow water which can give you an advantage that other crankbaits can't.   Features: Black...

KVD 1.5 Deep Diver Square Bill Crankbaits by Strike King

The Strike King KVD 1.5 Deep Diver Crankbait features the exact same body and profile of the KVD 1.5, but with a larger square bill to get the bait down as far as 9 feet! Designed to the specifications of BassMaster Classic Champ Kevin VanDam, the Strike...

KVD 1.0 Square Bill Crankbaits by Strike King

Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water, power fishing. The squarebill design and unique hunting action will constantly wander with erratic movement while still running true. It also deflects...

Krackin' Craw 4" Creature Bait by Googan Baits

Features: 4" perfect length so the fish won't let go. Restless Legs Creepy Pinchers Live Segments Raised Ridge on claws for action Stuffed with salt 7pk Part #GKC

Rat-L-Trap Knock-N-Trap 1/2 oz Lipless Crankbait by Bill Lewis

There’s no doubt the Rat-L-Trap is the most influential lure when it comes to sound. But, even the pitcher with the best fast-ball sometimes needs a closer with a mean slider to come in and close the game. We’ve just added a serious...

Kinky Beaver by Reaction Innovations

Reaction Innovations' soft plastic baits are some of the hottest baits in the bass fishing market, and the reason for their success is easy to see. Reaction Innovations has been able to perfect fantastic two and three color shots that give the Beaver...

Kelly's 6.5" Bass Crawler Weedless Pre-Rigged Worm

This large pre-rigged 6-1/2" Bass Crawler is made for the big ones! It has a natural segmented body that is tapered at the head and tail. Ideal for catching bass anytime! Especially when they have gone deep. The Bass Crawler will sink faster and deeper...

Kelly's 5.5" Two-Hook Weedless Pre-Rigged Worm

Invade Weeds and Lily pads with Kelly's Two-Hook Weedless 5-1/2" Natural Pre-Rigged Plastic Worm. Two No. 4 Weedless Hooks are precisely placed into the worm to give full hooking and holding power! With easy releasing weed guards "Bass Don't Stand A...

Kelly's 5.5" Striper Pre-Rigged Scented Worm

Bass can't resist the winning combination of color and action of this 5-1/2" anise scented plastic worm. No peeling or fading. Each dot and stripe is molded directly into the worm. Made with three No. 6 Mustad Hooks. Hand tied, hand sewn 17 lb. test...

Kelly's 5.5" Plow Jockey Pre-Rigged Scented Worm

This 5-1/2" lure is designed and scented especially for bass! The Kelly's Plow Jockey stays soft and flexible for great action! Three #6 Mustad Hooks are precisely arranged for bass attacks, and are hand tied and hand sewn with 17 lb. test inside the...

Kelly's 5.5" Pier Boy Special Pre-Rigged Scented Worm

This natural plastic pre-rigged 5-1/2" life-like worm draws fish from all directions! The Kelly's Pier Boy Special is made with three #6 Mustad Hooks, and is hand tied and hand sewn with 17 lb. test inside leader. The tail end stinger hook makes it...

Kelly's 5.5" Fire Tail Pre-Rigged Scented Worm

The Kelly's Fire Tail 5.5" pre-rigged Anise scented worm is a unique combination of colors, fantastic for early morning and overcast days. Firetails are made with three No. 6 Mustad Hooks, hand tied and hand sewn 17 lb. test inside leader. With built-in...

Kelly's 2.5" Reveille Jr Pre-Rigged Worm

The Reveille Jr. is a pre-rigged 2-1/2" plastic worm fantastic for fishing bluegills, trout, crappies and even bass. Two No. 8 Mustad Hooks, hand tied and hand sewn 14 lb. test inside leader. Two Soft Plastic Pre-Rigged Worms Per Pack.

Jointed Shad Rap JSR05 2" Crankbait by Rapala

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body...

Jointed Jitterbug 3.5" G670 Topwater Bait by Arbogast

Take the surface-busting sound created by the Jitterbug’s special lip & add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action...

Jointed Jitterbug 2.5" G620 Topwater Bait by Arbogast

Take the surface-busting sound created by the Jitterbug’s special lip & add the action of these tail wagging Jointed Jitterbugs and anglers have the most action-packed topwater lure available. The motion of the jointed tail creates extra flash and action...

Jointed Flicker Shad FFSH7J 7cm Crankbait by Berkley

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag - resulting in the most side flash and roll out of any Flicker Shad®...

J13 Jointed 5.25" Crankbait by Rapala

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-back" bait can be fished top-to-bottom. Swimming action at...