Lures

Double Willow Painted 1/2 oz Spinnerbait by Picasso Lures

The Picasso Double Willow Painted Blade Spinnerbait gives the fish something they have not seen before producing results in a variety of water color. Super tough DuraSeal painted blades last fish after fish and resist chipping. Picasso Light wire...

Double Willow Blade 3/8 oz Spinnerbait by Booyah Bait Co.

The BOOYAH Double Willow Blade is a proven bass tournament winning spinnerbait. It's designed for maximum vibration, making it perfect for cool- or murky-water situations. The 55-strand Bio-Flex silicone skirt undulates like a baitfish and hides one...

Double Willow Blade 1/2 oz Spinnerbait by Booyah Bait Co

The BOOYAH Double Willow Blade is a proven bass tournament winning spinnerbait. It's designed for maximum vibration, making it perfect for cool- or murky-water situations. The 55-strand Bio-Flex silicone skirt undulates like a baitfish and hides one...

Double Ringer 4" Stick Bait by Zoom

The diminutive and subtle Double Ringer looks simple, and it is, but this ringed assassin is deadly on fish that want a quick darting action in a small package. Put it on a Carolina rig or a dropshot, or fish it weightless around grass, and when one side...

Dives-To DT10 2.25" Crankbaits by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

Dives-To DT06 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

Dives-To DT04 2" Crankbait by Rapala

The DT (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully...

DieZel MinnowZ 4" Swimbait by Z-Man

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and...

Denny Brauer 3/8 oz Baby Structure Jig by Strike King

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special Owner 2X strong Cutting Point® hook has a zero degree line tie...

Denny Brauer 1/4 oz Baby Structure Jig by Strike King

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special Owner 2X strong Cutting Point® hook has a zero degree line...

Denny Brauer 1/2 oz Structure Jig by Strike King

The design of Strike King's Denny Brauer Structure Jig and the NEW Baby Structure Jig is to increase the hook-up ratio and decrease the tendency to hang up, versus traditional jigs used for structure fishing. The special Owner 2X Strong Cutting Point...

Deep ThunderStick MadFlash 4-3/8" by Storm

The ThunderStick MadFlash features the original design, swimming action and rattle but with a few upgrades. With traditional colors and finishes plus the UV Bright finishes, 3-D holographic eyes and external scale patterns even the baitfish can’t tell...

Deep Jr ThunderStick MadFlash 3-1/2" by Storm

The ThunderStick MadFlash features the original design, swimming action and rattle but with a few upgrades. With traditional colors and finishes plus the UV Bright finishes, 3-D holographic eyes and external scale patterns even the baitfish can’t tell...

Deep Husky Jerk DHJ12 4.75" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running...

Deep Husky Jerk DHJ10 4" Jerkbait by Rapala

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

Dead Ringer 4" Worm by Zoom

The 4" Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for...

Dardevlet 2-7/8" 3/4 oz Spoons by Eppinger Lures

The Dardevlet Spoons measure 2-7/8" in length and weigh 3/4 oz. This classic spoon is great for northern pike, walleye, bass and more. The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go into the...

Dardevle Spinnie 1-3/4" 1/4 oz Spoons by Eppinger Lures

The Dardevle Spinnie Spoons measure 1-3/4" in length and weigh 1/4 oz. This small spinner is great for trout, panfish, walleye, bass and more. The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go into...

Dardevle Imp Klicker 2.25" 2/5 oz Spoon by Eppinger Lures

The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go into the making of these lures, guaranteeing you the best product available. Other companies have attempted to copy Eppinger's designs, but they can't...

Dardevle Imp 2-1/4" 2/5 oz Spoons by Eppinger Lures

The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go into the making of these lures, guaranteeing you the best product available. Other companies have attempted to copy Eppinger's designs, but they can't...

Dardevle Huskie Jr 4-1/2" 2 oz Spoons by Eppinger Lures

The Dardevle Husky Junior Spoons measure 4-1/2" in length and weigh 2 oz. This large spoon is great for lake trout, muskie, northern pike and more. The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go...

Dardevle 3-5/8" 1 oz Spoons by Eppinger Lures

The Dardevle Spoons by Eppinger are crafted to perform. Only the very best materials and workmanship go into the making of these lures, guaranteeing you the best product available. Other companies have attempted to copy Eppinger's designs, but they can't...

Dahlberg Clackin' Crayfish 90 by River2Sea

There are lots of lures that look like a crayfish when they’re sitting still, but they don’t "do crayfish" when you move them. Until now, that is! In addition to looking exactly like a real crayfish in every detail, the Dahlberg Clackin’ Crayfish’s...

D Bomb 4" Creature Baits by Missile Baits

Pitching and flipping has a new go-to bait. D Bomb is a bulky 4" creature bait with a unique ribbed body that displaces lots of water resulting in a straight fall. The tails sail when left connected or flap wildly when separated. The body is thinner...