Lures

Azuma Shaker Z 5/8oz Lipless Crankbait by Profound Outdoors

Whether you rip it through grass, bounce it off rocks, or burn it in open water, the Azuma Shaker Z Lipless Crankbait delivers everything that anglers look for in a lipless crankbait. Built with a shad shaped body, the Shaker Z Lipless...

Azuma Popper Z Topwater Bait by Profound Outdoors

Delivering tried and true topwater performance, the Azuma Popper Z Popper is a simple to use topwater that no tackle box should be without. Built with a slightly larger body than most typical poppers, the Azuma Popper Z Popper is crafted with a wide...

Azuma Bray Z Suspending Jerkbait by Profound Outdoors

The Azuma Bray Z Suspending Jerkbait delivers a near perfect baitfish imitation that fish find hard to resist. Molded with a highly realistic shad shaped body profile, the Azuma Bray Z Suspending Jerkbait features a short bill that imparts a very erratic...

Arashi 7.5" Glide Bait by Storm Lures

After years of design, testing, adjustments and more testing, the Arashi® Glide Bait delivers a fine-tuned, consistent, stable glide action at every speed. Developed to sink slowly in a slight head down position, the Arashi Glide Bait responds to the...

AirTail Wiggler 6.5" Worms by GrandeBass

The GrandeBass 6.5" AirTail Wiggler is a unique breed of soft plastic finesse worms. A sleek, slightly ribbed body tipped with the AirTail Chamber that keeps the worm floating up in a bass's line of sight. It won't lay on the bottom like the industry...

AirTail Rattler 5" Soft Stick Bait by GrandeBass

The 5” AirTail Rattler may be one of the most innovative worm designs to come to market. Years in design and development, this product gives anglers multiple options with one lure. The AirTail chamber gives anglers a variety of options to adapt to...

Aglia B5ST Dressed Treble Spinners by Mepps

Mepps Dressed Aglia spinners are available in sizes #0 through #5. The little #0 trout and panfish lures are dressed with natural hackle. The hooks on Dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail. Dressed Aglias in...

Aglia B4ST Dressed Treble Spinners by Mepps

Mepps Dressed Aglia spinners are available in sizes #0 through #5. The little #0 trout and panfish lures are dressed with natural hackle. The hooks on Dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail. Dressed Aglias in...

Aglia B4 Plain Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Aglia B3ST Dressed Treble Spinners by Mepps

Mepps Dressed Aglia spinners are available in sizes #0 through #5. The little #0 trout and panfish lures are dressed with natural hackle. The hooks on Dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail. Dressed Aglias in...

Aglia B3 Plain Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Aglia B2ST Dressed Treble Spinners by Mepps

Mepps Dressed Aglia spinners are available in sizes #0 through #5. The little #0 trout and panfish lures are dressed with natural hackle. The hooks on Dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail. Dressed Aglias in...

Aglia B2 Plain Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Aglia B1ST Dressed Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Aglia B1 Plain Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Aglia B0ST Dressed Treble Spinners by Mepps

Mepps Dressed Aglia spinners are available in sizes #0 through #5. The little #0 trout and panfish lures are dressed with natural hackle. The hooks on Dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail. Dressed Aglias in...

Aglia B0 Plain Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Original 7.5" Worms by Culprit

A proven leader for more than two decades, the Original Culprit Worm has outperformed all others - continuing a tradition of catching more and bigger bass. Its “kicking” tail and unique color selections give anglers the extra edge.

Slug-Go 6" Soft Jerkbait by Lunker City Lures

This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits. By having a slender profile and erratic darting action this lure broke the boundaries and...

Original 6" Worms by Culprit

A proven leader for more than two decades, the Original Culprit Worm has outperformed all others - continuing a tradition of catching more and bigger bass. Its “kicking” tail and unique color selections give anglers the extra edge.

FAT Straight Tail 6" Worms RoboWorm

Roboworm has done it again, taking plastic worms to the next level with the FAT Worm series. "Old School" FAT worms were a customer request for years. Well, here you go! Poured with Roboworm's precise computer guided machinery, this series features three...

Trick Worms 6.5" Baits by Zoom

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more. Savvy pros have realized that its...

5/16 oz Arctic Spinners Trolling Lures

The Arctic Spinner is an extremely productive in-line spinner that produces unique fish-attracting vibrations & action, no matter how fast or slow they're being fished. The Arctic Spinner was designed by Bear Lake, Michigan fishing guide Jack Wadkins...

Zero Sinking 5" Worms by Strike King

Heavily salt impregnated for a fast sink rate and the flexibility and flotation properties of the plastic material gives it more action than similar baits on the market. The “Zero” is also more durable than other plastic baits enabling you to...