Lures

Slug-Go 6" Soft Jerkbait by Lunker City Lures

This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a generation known as Soft Stick baits. By having a slender profile and erratic darting action this lure broke the boundaries and...

Original 6" Worms by Culprit

A proven leader for more than two decades, the Original Culprit Worm has outperformed all others - continuing a tradition of catching more and bigger bass. Its “kicking” tail and unique color selections give anglers the extra edge.

FAT Straight Tail 6" Worms RoboWorm

Roboworm has done it again, taking plastic worms to the next level with the FAT Worm series. "Old School" FAT worms were a customer request for years. Well, here you go! Poured with Roboworm's precise computer guided machinery, this series features three...

Trick Worms 6.5" Baits by Zoom

The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more. Savvy pros have realized that its...

5/16 oz Arctic Spinners Trolling Lures

The Arctic Spinner is an extremely productive in-line spinner that produces unique fish-attracting vibrations & action, no matter how fast or slow they're being fished. The Arctic Spinner was designed by Bear Lake, Michigan fishing guide Jack Wadkins...

Zero Sinking 5" Worms by Strike King

Greg Hackney's 3X Zero by Strike King is truly an incredible lure. Just put it in front of a bass and he is going to hit it. “You won’t “0” with a ZERO!” It is heavily salt impregnated for a fast sink rate and the...

Senko 5" Worms by Gary Yamamoto

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has...

KVD Ocho 5" Worms by Strike King

The Ocho by Strike King is an 8-sided worm-style bait in the new Perfect Plastics division. Strike King's Perfect Plastics are the softest, saltiest plastic lures ever produced, and feature Strike King's Exclusive Coffee Scent! These baits contain the...

KVD Finesse 5" Worms by Strike King

The Strike King KVD Finesse Worm features a beveled tail design for great shaky head action and wacky and weightless rigging. Strike King’s Perfect Plastics are the softest, saltiest plastic lures ever produced and feature Strike King’s...

KVD Fat Baby Finesse 5" Worms by Strike King

The Strike King KVD Perfect Plastics Fat Baby Finesse Worm is the softest, saltiest plastic ever produced, and even better, features Strike King's exclusive Coffee Scent technology. Coffee adds to the appeal, as it masks human scent and oils. Together...

Double Tail 5" Hula Grubs by Gary Yamamoto

The Double Tail Hula Grub is a crawdad imitator extraordinaire! In downsized environments, ponds and tanks, rig the 4" bottom crawler (see Related Products below) with lighter weights and toss it into any dark corner, nook or cranny you can find...

Caffeine Shad 5" Soft Jerkbait by Strike King

The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and twitch it for topwater bite and subsurface action. Fish the Caffeine Shad on a Carolina rig or...

WildEye 4" Swim Shad by Storm Lures

The WildEye Swim Shad features a tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic...

Special FX Sculpin 4" Worms by RoboWorm

The Special FX Series Sculpin is the next generation of soft plastics! Roboworm's exclusive FX series features a triple color, hand poured style bait with an awesome 3D affect. The Bloodline of these worms is poured intermittently, resulting in "dots" of...

Sexy 4" Spoons by Strike King

Catch more and bigger fish. Made to emulate a dying bait fish, the flutter and fall of this spoon is incredible. The Sexy Spoon is an awesome schooling fish bait! Fished around submerged brush, deep grass or muscle beds there is no wrong way to fish the...

Senko 4" Worms by Gary Yamamoto

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of imposters, but nothing beats the original...

KVD Ocho 4" Worms by Strike King

The Ocho by Strike King is an 8-sided worm-style bait in the new Perfect Plastics division. Strike King's Perfect Plastics are the softest, saltiest plastic lures ever produced, and feature Strike King's Exclusive Coffee Scent! These baits contain the...

Fin-S Fish 4" Soft Jerkbaits by Lunker City Lures

If any artificial lure can mimic a baitfish better than the original Slug-Go, it's got to be the Fin-S Fish, with its thinner, deeper-bodied profile and forked tail. The Fin-S Fish has been part of the Lunker City line up since the mid-eighties. In...

Double Tail 4" Hula Grubs by Gary Yamamoto

The Double Tail Hula Grub is a crawdad imitator extraordinaire! In downsized environments, ponds and tanks, rig the 4" bottom crawler with lighter weights and toss it into any dark corner, nook or cranny you can find. Overall, the 5" Double Tail Hula...

Caffeine Shad 4" Soft Jerkbait by Strike King

The Strike King Caffeine Shad has a unique bubble tail to give this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and twitch it for topwater bite and subsurface action. Fish the Caffeine Shad on a Carolina rig or...

Straight Tail 4.5" Worms by RoboWorm

Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered precision hand poured style soft plastic worms featuring Roboworm's awesome...

Slug-Go 4.5" Soft Jerkbait by Lunker City Lures

The Slug-Go is the lure that started the soft stick bait revolution! Created by Herb Reed, the Slug-Go is precision balanced to produce the erratic, injured prey action that draws instinctive strikes from all predatory fish.

Original 4.5" Worms by Culprit

A proven leader for more than two decades, the Original Culprit Worm has outperformed all others - continuing a tradition of catching more and bigger bass. Its “kicking” tail and unique color selections give anglers the extra edge.

4.5" Flip-N-Tubes Coffee Tubes by Strike King

Strike King Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give the...