Lures

Baby Z-Too 3.5" Soft Jerkbait by Strike King

The Baby Z-Too by Strike King is a salt impregnated slow sinking jerkbait made with the revolutionary Elaztech material. These minnow shaped lures are tremendous fish catchers. The Baby Z-TOO is impregnated with salt to give it a slow sinking action. It...

Baby Torpedos X361 by Heddon Lures

The Heddon Torpedo has been the world's number one selling, top-producing topwater lure for generations. The Torpedo's aerodynamic shape, along with its balance and weight, allow anglers to cast them like a bullet. The Torpedo fishing lures create a wild...

Baby Rodent 3" KVD Perfect Plastic Baits by Strike King

Other than the big, meaty body, we don't know how these unique soft baits got their names. After all, the Strike King® KVD Perfect Plastics Rodent and Baby Rodent's waving legs and dual tail flaps suggest a different kind of critter altogether. But...

Baby RattleSnake 3.75" Soft Stick Bait by GrandeBass

The Baby Rattlesnake is a perfect lure for pressured or finesse fishing situations. With its special ring design, its water vibration and releasing of air bubbles makes this a Big Bass bait as well.  With dozens of 10+ pound bass to its credit,...

Baby D Stroyer 5" Creature Baits by Missile Baits

A downsized version of the original, the Missile Baits Baby D Stroyer delivers versatile, fish-catching performance that will find a home in every angler’s tackle box. Built around a beaver-inspired body, the Missile Baits Baby D Stroyer moves massive...

Baby Brush Hog 4" Creature Bait by Zoom

The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that wiggle with the slightest provocation, but a small body that’ll ease into the tightest crevices where big bass live and wait for their...

BAMF Finesse Micro Soft Plastic by 13 Fishing

The BAMF is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with our Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and aggression...

Azuma Shaker Z 5/8oz Lipless Crankbait by Profound Outdoors

Whether you rip it through grass, bounce it off rocks, or burn it in open water, the Azuma Shaker Z Lipless Crankbait delivers everything that anglers look for in a lipless crankbait. Built with a shad shaped body, the Shaker Z Lipless...

Azuma Popper Z Topwater Bait by Profound Outdoors

Delivering tried and true topwater performance, the Azuma Popper Z Popper is a simple to use topwater that no tackle box should be without. Built with a slightly larger body than most typical poppers, the Azuma Popper Z Popper is crafted with a wide...

Azuma Bray Z Suspending Jerkbait by Profound Outdoors

The Azuma Bray Z Suspending Jerkbait delivers a near perfect baitfish imitation that fish find hard to resist. Molded with a highly realistic shad shaped body profile, the Azuma Bray Z Suspending Jerkbait features a short bill that imparts a very erratic...

Arashi 7.5" Glide Bait by Storm Lures

After years of design, testing, adjustments and more testing, the Arashi® Glide Bait delivers a fine-tuned, consistent, stable glide action at every speed. Developed to sink slowly in a slight head down position, the Arashi Glide Bait responds to the...

AirTail Wiggler 6.5" Worms by GrandeBass

The GrandeBass 6.5" AirTail Wiggler is a unique breed of soft plastic finesse worms. A sleek, slightly ribbed body tipped with the AirTail Chamber that keeps the worm floating up in a bass's line of sight. It won't lay on the bottom like the industry...

AirTail Rattler 5" Soft Stick Bait by GrandeBass

The 5” AirTail Rattler may be one of the most innovative worm designs to come to market. Years in design and development, this product gives anglers multiple options with one lure. The AirTail chamber gives anglers a variety of options to adapt to...

Aglia B5ST Dressed Treble Spinners by Mepps

Mepps Dressed Aglia spinners are available in sizes #0 through #5. The little #0 trout and panfish lures are dressed with natural hackle. The hooks on Dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail. Dressed Aglias in...

Aglia B4ST Dressed Treble Spinners by Mepps

Mepps Dressed Aglia spinners are available in sizes #0 through #5. The little #0 trout and panfish lures are dressed with natural hackle. The hooks on Dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail. Dressed Aglias in...

Aglia B4 Plain Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Aglia B3ST Dressed Treble Spinners by Mepps

Mepps Dressed Aglia spinners are available in sizes #0 through #5. The little #0 trout and panfish lures are dressed with natural hackle. The hooks on Dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail. Dressed Aglias in...

Aglia B3 Plain Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Aglia B2ST Dressed Treble Spinners by Mepps

Mepps Dressed Aglia spinners are available in sizes #0 through #5. The little #0 trout and panfish lures are dressed with natural hackle. The hooks on Dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail. Dressed Aglias in...

Aglia B2 Plain Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Aglia B1 Plain Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Aglia B0ST Dressed Treble Spinners by Mepps

Mepps Dressed Aglia spinners are available in sizes #0 through #5. The little #0 trout and panfish lures are dressed with natural hackle. The hooks on Dressed Aglias in sizes #1-#5 are dressed with natural squirrel tail or bucktail. Dressed Aglias in...

Aglia B0 Plain Treble Spinners by Mepps

The Mepps Aglia spinner is the original French spinner. It is the World's #1 Lure. More trophy fish have been caught on the Mepps Aglia than any other lure. The Mepps Aglia is extremely popular with fishermen world-wide because it will catch just about...

Original 7.5" Worms by Culprit

A proven leader for more than two decades, the Original Culprit Worm has outperformed all others - continuing a tradition of catching more and bigger bass. Its “kicking” tail and unique color selections give anglers the extra edge.