Lures

BX Minnow BXM10 4" Balsa Bait by Rapala

The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Truly one-of-a-kind pieces, the actions and the durability are unmatched by any other bait on the market. Plus the...

BX Brat BXB06 2" Balsa Squarebill Crankbait by Rapala

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ever. Features: Balsa Core and Copolymer Outer...

BX Brat BXB03 2" Balsa Squarebill Crankbait by Rapala

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ever. Features: Balsa Core and Copolymer Outer...

Buzz Plug G905 (1 oz, 2-7/8") by Arbogast

Imagine stopping your buzzbait right next to that stump and letting it float there, then twitching and shaking it to entice a big bass to strike. Or, how about retrieving your buzzbait with slow twitches and subtle movements when fish are especially...

Buzz 3/8 oz Buzzbait by Booyah Bait Co.

The BOOYAH Buzz is made with premium hard-coat paint, extra large 3D red eyes and flared red gills that illicit vicious strikes. The BOOYAH Buzz Bait planes quickly and runs true out of the package, but it's the clacker and streamlined design that makes...

Bully Wa II Frog 65 by River2Sea

Bully Wa has grown up. We took the original keeled belly design, added a sealed hook channel for better flotation and beefed up the body for a larger presence on the water. Let Bully Wa II bully bass into your boat. The best walking frog on the...

Brush Hog 6" Creature Bait by Zoom

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you can vary the weight to keep it slowly...

Bronzeye Spit Shad 60 1/2 oz Frog by Spro

The Bronzeye Spit Shad 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Spit Shad can be fished in areas where you could never dream of throwing a hard bait with a similar action. The Bronzeye Spit Shad has a spitting and gliding...

Bronzeye Pop 60 1/2 oz Hollow Frog by Spro

The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win the BASS Elite Series tournament at Lake Oneida! The Bronzeye Pop 60 was designed to attract bass out of the...

Bronzeye Frog Jr 60 1/2 oz Hollow Frog by Spro

The Bronzeye Frog 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Frog Jr has a real attitude and is a leaner, meaner version of its big brother. The body has been redesigned to maximize the hook-up ratio. The Bronzeye Frog 60...

Bronzeye Frog 65 5/8 oz Hollow Frog by Spro

The Bronzeye Frog 65, the award-winning frog that raised the bar for frog fishing, was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Frog 65 is the perfect size and style; it's designed to cast long distances to be fished in heavy...

Wiggler 3" Crankbaits by Brad's Killer Fishing Gear

The Brad's Wiggler series crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Wigglers feature a wide range of quality...

Wee Wiggler 2.25" Crankbaits by Brad's Killer Fishing Gear

The Brad's Wee Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Wee Wigglers feature a wide range of quality...

Brad's Thin Fish by Brad's Killer Fishing Gear

Brad's Thin Fish is one of the finest crankbaits available for Great Lakes Salmon fishing, and works great when fishing off-shore for Steelhead, Coho, and King Salmon. 1/2 Ounce Rattling Comes pre-rigged with VMC hooks Great wiggle action! Shallow diver...

Super Bait Cut Plugs by Brad's Killer Fishing Gear

The Brad's Super Bait Cut Plugs are a Patented bait-holding lure with a superb rotating action and a split-cavity design! It has proven very effective for Chinook, Coho, Lake Trout and Walleye! It can be fished by trolling, casting, plunking, or back...

Magnum Wiggler 3.75" Crankbaits by Brad's Killer Fishing Gear

The Brad's Mag Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Magnum Wigglers feature a wide range of...

Lil Wiggler 2" Crankbaits by Brad's Killer Fishing Gear

The Brad's Lil Wiggler crankbaits are a superb action diving/floating crank utilizing two-piece molded construction for superior strength and durability to meet the demands of the most avid fisherman. Brad's Lil Wigglers feature a wide range of quality...

Bottom Dweller 3/4 oz Deep Water Spinnerbait by Strike King

The Bottom Dweller is designed to be the perfect deep water spinnerbait. Extra weight is added to the hook shank to help get it down and "keel" it to run best and track better when it comes in contact with the bottom. The Bottom Dweller also uses the...

Bottom Dweller 1-3/8 oz Deep Water Spinnerbait by Strike King

The Bottom Dweller is designed to be the perfect deep water spinnerbait. Extra weight is added to the hook shank to help get it down and "keel" it to run best and track better when it comes in contact with the bottom. The Bottom Dweller also uses the...

Bottom Dweller 1 oz Deep Water Spinnerbait by Strike King

The Bottom Dweller is designed to be the perfect deep water spinnerbait. Extra weight is added to the hook shank to help get it down and "keel" it to run best and track better when it comes in contact with the bottom. The Bottom Dweller also uses the...

Boom Boom Line Thru 4" Swimbait by Optimum

The Boom Boom Line Thru Swimbait is a combination of Optimum’s BLT series and the Boom Boom Swimbait. It features the trademarked Boom Boom panic action with its quivering head, tight body roll and thumping tail kick that produces maximum action...

Bondy Bait Original 7 oz Musky Lure

Jon Bondy first developed the Original 7 oz Bondy Bait out of a need for a heavy, balanced lure for vertically jigging the Detroit River for musky in the deep shipping channels. Every other bait on the market had problems when using them in that manner...

Bondy Bait Junior 5" 5.4 oz Musky Lure

The Bondy Bait Junior is a smaller version of the very popular 7 oz Original Bondy Bait, and produces the best results when used for casting in open water. Just cast it out, count it down, jig it back, and hold on TIGHT! Jon likes to fish the Bondy...

Bomber Model 7A 2-5/8" Crankbait

If you were limited to only one crankbait, you'd do well making it a Model A Bomber. A staple with avid fishermen for decades, the Model A's timeless design, workhorse durability and true running dependability define the meaning of a go-to lure...