Lures

Gobius 3" 3/8 oz Swimbait by Z-Man Fishing

Matching the soft, malleable body of a live round goby, the 3-inch Z-Man Gobius is composed of super soft, impossibly durable ElaZtech®—yielding maximum movement and lifelike texture. Pre-rigged with a split dorsal fin brush guard and internal...

Gobius 3" 3/4 oz Swimbait by Z-Man Fishing

Matching the soft, malleable body of a live round goby, the 3-inch Z-Man Gobius is composed of super soft, impossibly durable ElaZtech®—yielding maximum movement and lifelike texture. Pre-rigged with a split dorsal fin brush guard and internal...

Gobius 3" 1/2 oz Swimbait by Z-Man Fishing

Matching the soft, malleable body of a live round goby, the 3-inch Z-Man Gobius is composed of super soft, impossibly durable ElaZtech®—yielding maximum movement and lifelike texture. Pre-rigged with a split dorsal fin brush guard and internal...

HellraiZer 4" Bladed Topwater Bait by Z-Man

An original, 'self-walking' topwater lure, Z-Man's 4-inch HellraiZer slashes, sputters and carves the surface unlike anything you've seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an exclusive, weighted...

KVD 300DS 4.75" Deep Sinking Jerkbait by Strike King

The KVD J300 Deep Sinking Jerkbait allows you to fish a jerkbait in depths that no other jerkbait can get to. Watch it sink down on your forward-facing sonar until it gets to the depth you desire, then start ripping it back to the boat and watch the...

Bitsy Jerkbaits by Strike King

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the original KVD Jerkbaits, but was crafted to excel in small ponds, creeks, and lakes. The 1/8 oz. Bitsy Jerkbait and has premium size 10 hooks and is slow sinking to...

ChatterBait Elite Evo 3/8 oz Bladed Jig by Z-Man Fishing

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the EVO is a next-level bladed jig built with highly evolved bass-catching...

TRD GobyZ 2.4" Swimbait by Z-Man Fishing

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra malleable 10X Tough ElaZtech superplastic, the TRD GobyZ...

ChatterSpike 4.5" ElaZtech Bait by Z-Man Fishing

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech construction ensures...

KVD Elite 300 Deep Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 200 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

ChatterBait Elite Evo 1/2 oz Bladed Jig by Z-Man Fishing

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the EVO is a next-level bladed jig built with highly evolved bass-catching...

KVD Elite 200 Jerkbaits by Strike King

Featuring the same incredible, erratic action KVD Jerkbaits are known for, and weight transfer system to maximize distance - KVD Elite 200 Jerkbaits take performance to a whole new level. With premier colors hand-picked by Kevin VanDam, and Mustad KVD...

Gravel Dawg 1/2 oz Crankbait by Strike King

Delivering a wide wobble action in a 1.5 profile, Strike King's Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crank bait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the...

Paca Chunk Sr 3.25" BaitFuel Jig Trailers by Netbait

America's favorite jig trailer and the official OG of a flapping/swimming craw trailer, the Paca™ Chunk Sr will have you bulking with more vibration and action to your jig. The patented design gives the claws of the Paca™ Chunk an action...

Split-Blade Compact 1/2 oz Double Willow Spinnerbait by 1st Gen Fishing

Designed with more weight on the hook shank to create a smaller profile and two 50/50 split color construction willow blades, the 1st Gen Fishing Split-Blade Compact Spinnerbait produces maximum flash and color variation with each blade rotation. The...

Split-Blade 1/2 oz Double Willow Spinnerbait by 1st Gen Fishing

Built around two willow leaf blades with a 50/50 split color construction, the 1st Gen Fishing Split-Blade Spinnerbait produces maximum flash and color variation on each blade rotation. The Split-Blade has been meticulously designed to feature every...

Introvert 3/8 oz Plastic Double Clacker Buzzbait by 1st Gen Fishing

Designed with an ultra-clean T-bar construction and two 3-armed plastic blades with clackers, the 1st Gen Fishing Introvert Buzzbait is something the fish have never heard before. With each rotation, the plastic blades hit against the clackers, creating...

Extrovert 3/8 oz Metal Double Clacker Buzzbait by 1st Gen Fishing

Designed with an ultra-clean T-bar construction and two metal blades with clackers, the 1st Gen Fishing Extrovert Buzzbait is sure to draw attention from near to far. With each rotation, the metal blades hit against the clackers, creating a very loud...

Copperhead 3/8 oz Bladed Jigs by 1st Gen Fishing

Designed with two copper-plated BB’s that have been molded into the head of the bait, the 1st Gen Fishing Copperhead Bladed Jig is the loudest vibrating jig on the market. When the Copperhead blade rocks from side to side, it strikes the...

Copperhead 1/2 oz Bladed Jigs by 1st Gen Fishing

Designed with two copper-plated BB’s that have been molded into the head of the bait, the 1st Gen Fishing Copperhead Bladed Jig is the loudest vibrating jig on the market. When the Copperhead blade rocks from side to side, it strikes the...

Addicted Walleye 1/2 oz Death Spinner by Mustad

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Addicted Walleye 3/4 oz Death Spinner by Mustad

A shad style head with two-line tie points for vertical and horizontal presentations, this unique Addicted Fishing jig features a propeller spinner on the shank that provides built-in action, flash and a bubble trail in the water. A setback stinger hook...

Dinger Worm 6" Stick Bait by Yum

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. The Dinger was designed...

YUMbrella Ultralight Multi-Lure Rig by Yum

The YUMbrella Ultralight is a downsized 5-wire YUMbrella rig. The YUMbrella Ultralight can be fished on any type of equipment and is terror on largemouth, smallmouth and spotted bass, crappie, white bass and just about any predator fish. The YUMbrella...