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Ambient Optifade Elevated II Hoody by Sitka Gear

Sitka's goal was to create a layer that worked harder and performed smarter. The answer was in partnering with PrimaLoft Evolve for the most active insulation on the market. Active insulation’s biggest benefit is its ability to adapt—it traps...

Mountain Evo Optifade Subalpine Jacket by Sitka Gear

Sitka needed a solution that would shield you from heat-sapping wind while offering enough breathability to keep you dry and comfortable throughout active pursuits—essentially, they needed a layer they could put on in the morning and not think...

Traverse Optifade Elevated II Camo Gloves by Sitka Gear

Designed for comfort without the loss of dexterity, the Traverse Glove provides a soft, stretchy feel. Touchscreen compatibility allows you to easily use your phone or GPS, while a light silicone print on the palm provides grip on your treestand ladder,...

Stimulator Synthetic Buck Scent by Flawless

Stimulator is our synthetic buck scent of a deer urine to attract big game wherever you are in the woods.

Sawtooth 5-Arrow Quiver by Trophy Taker

The low profile, ultralight Sawtooth Quiver from Trophy Taker is built for silent stalking in harsh conditions and treetop still hunting in tight spaces. A twist-lock bracket makes removal from the bow a snap, and the durable hanging cord ensures no...

Fanatic Hoody Forest Green by Sitka Gear

With the Fanatic Hoody, Sitka took the chassis of a traditional hooded sweatshirt and turned it into a stealth hunting apparatus. Body mapped grid and micro grid fleeces precisely regulate your temperature while keeping scent to a minimum with...

Core Merino 120 Hoody Subalpine Camo by Sitka Gear

Count on the Core Merino 120 Hoody to take you from warm early season conditions through active hunts in cool weather. Featuring an ultralight merino wool blend that regulates temperature to help you stay comfortable through changing conditions, and it...

Core Merino 120 Hoody Pyrite by Sitka Gear

Count on the Core Merino 120 Hoody to take you from warm early season conditions through active hunts in cool weather. Featuring an ultralight merino wool blend that regulates temperature to help you stay comfortable through changing conditions, and it...

Core Merino 330 Half-Zip Top Elevated II Camo by Sitka Gear

Built for frigid late-season sits, the heavyweight Core Merino 330 Half-Zip features our warmest-weight merino wool to keep you warm in the coldest conditions. Merino wool has an exceptional warmth-to-weight ratio to keep you warmer with less bulk and it...

Eye Candy 3.5" Paddle Tail Swimbait by Northland Tackle

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Eye Candy 6" Nightcrawler by Northland Tackle

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Eye Candy 4" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3" Minnow by Northland Tackle

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Eye Candy 3.5" Jig Crawler by Northland Tackle

Northland's Eye-Candy Jig Crawler is a proven shape in a new material. The 3-1/2" worm body mimics the perfect forage size of a hungry walleye. Combined with Northland's Super TPE formula that is buoyant and super flexible resulting in a super lifelike...

Eye Candy 3" Grub by Northland Tackle

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body...

1st Gen Top Spin 3/8 oz 6/0 Bladed Jig Heads by P-Line

The first of its kind and starting a new category in the fishing world, the 1st Gen Top Spin is detailed from top to bottom. After years of research and development, 1st Gen Fishing has created a bait opposite an underspin. Featuring a #2 or #3 willow...

1st Gen Top Spin 3/16 oz 3/0 Bladed Jig Heads by P-Line

The first of its kind and starting a new category in the fishing world, the 1st Gen Top Spin is detailed from top to bottom. After years of research and development, 1st Gen Fishing has created a bait opposite an underspin. Featuring a #2 or #3 willow...

1st Gen Top Spin 1/4 oz 5/0 Bladed Jig Heads by P-Line

The first of its kind and starting a new category in the fishing world, the 1st Gen Top Spin is detailed from top to bottom. After years of research and development, 1st Gen Fishing has created a bait opposite an underspin. Featuring a #2 or #3 willow...

1st Gen Top Spin 1/4 oz 3/0 Bladed Jig Heads by P-Line

The first of its kind and starting a new category in the fishing world, the 1st Gen Top Spin is detailed from top to bottom. After years of research and development, 1st Gen Fishing has created a bait opposite an underspin. Featuring a #2 or #3 willow...

1st Gen FlashX 3/8 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

1st Gen FlashX 1/2 oz Swim Jigs by P-Line

Built with premium materials and components, the 1st Gen FlashX Swim Jig is the first of its kind to feature a titanium wire over the hook point, opposite an underspin. Fashioned with a small #3 blade, the wire has been meticulously tested with the...

Tatula MQ LT Spinning Reel by Daiwa

Now with a smaller and more compact frame, the LT family of reels utilize a small, lightweight frame with a larger DigiGear for the perfect combination of Light and Tough.   MODEL BEARINGS GEAR RATIO LINE PER CRANK (IN) WEIGHT (OZ) MONO...

HDS PRO 12 Active Imaging 3-in-1 Fishfinder by Lowrance

See more and catch more with the new HDS PRO fishfinder/chartplotter. Watch fish react to your lure live with new, high-resolution ActiveTarget® 2 Live Sonar, and find fish and holding structure with new, ultra high-definition Active Imaging™...

Precise Walleye Crank 5/8 oz Trolling Crankbait by Bill Lewis

Made with precision-trolling in mind, the PWC was designed and tested with walleye-trolling expert, Mark Romanack, and has been 2 years in the making. There is arguably no one more knowledgeable on precision trolling than Romanack. He designed the PWC to...