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Flicker Shad FFSH5M 5cm HD Crankbait by Berkley

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. FEATURES Pro designed Size, profile, and dive depth imitate real...

Jitterbug/Hula Popper Triple Threat 3-Pack Lures by Arbogast

The name Arbogast has long been associated with sunset on quiet water, with the "burble-burble-burble" of a Jitterbug or rhythmic "Bloop" of a Hula Popper accompanying crickets and bullfrogs. Since anglers paddled wooden boats and cast levelwinds and...

Tiny Torpedo/Zara Puppy Triple Threat 3-Pack by Heddon Lures

The classic Heddon Torpedo prop bait and smallest Zara Puppy Spook are exactly what fish want when they're feeding on smaller baitfish, and any time you're fishing shallow in a clear-water river or lake for all types of bass and panfish. These three...

Pop-R Triple Threat 3-Pack Topwater Baits by Rebel Lures

Don't be fooled by imitations! The Rebel Pop-R is the standard by which all other topwater popper-chuggers are judged. This Pop-R 3-pack features classic color patterns and new high-tech color patterns to give you the best of both worlds - the versions...

Yamamoto Neko Fat 5" by Daiwa

The Daiwa Yamamoto Neko Baits gives anglers unmatched performance. Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Fat Worm features a thick body similar to that of a Yamamoto Senko and also comes...

Tactical Bassin' 3/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle

The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen.  When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try!  This new design is based on Dirty Jigs'...

Tactical Bassin' 3/16 oz Finesse Swimbait Head by Dirty Jigs Tackle

The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen.  When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try!  This new design is based on Dirty Jigs'...

Tactical Bassin' 1/8 oz. Finesse Swimbait Head by Dirty Jigs Tackle

The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen.  When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try!  This new design is based on Dirty Jigs'...

Tactical Bassin' 1/4 oz. Finesse Swimbait Head by Dirty Jigs Tackle

The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen.  When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try!  This new design is based on Dirty Jigs'...

Tactical Bassin' 1/2 oz. Finesse Swimbait Head by Dirty Jigs Tackle

The new Tactical Bassin' Finesse Swimbait Head was designed to fill a void for bass fishermen.  When heavy hooks are too big, but you don't want to go too small either, give this Finesse Head a try!  This new design is based on Dirty Jigs'...

Baby GOAT 3" Creature Bait by Z-Man

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT's segmented, slightly flattened...

Swim Jig 3/8 oz. by Dirty Jigs Tackle

The Dirty Jigs Tackle Swim Jig is the perfect choice for any angler looking to get an aggressive bite. Featuring an 3X strong jig hook, sturdy for pulling big bass out of heavy cover. Available in 12 different signature colors.

Swim Jig 1/4 oz. by Dirty Jigs Tackle

The Dirty Jigs Tackle Swim Jig is the perfect choice for any angler looking to get an aggressive bite. Featuring an 3X strong jig hook, sturdy for pulling big bass out of heavy cover. Available in 12 different signature colors.

Finesse 3/8 oz Swim Jig by Dirty Jigs Tackle

This Northern-style swim jig features a half-cut skirt. The small and slender profile of this jig perfectly matches smaller baitfish. The Dirty Jigs Finesse Swim Jig also features a bullet head for better movement through vegetation and 3-D eyes for a...

Finesse 1/4 oz Swim Jig by Dirty Jigs Tackle

  This Northern-style swim jig features a half-cut skirt. The small and slender profile of this jig perfectly matches smaller baitfish. The Dirty Jigs Finesse Swim Jig also features a bullet head for better movement through vegetation and 3-D...

Luke Clausen Finesse 7/16 oz. Jig by Dirty Jigs Tackle

The Dirty Jigs Tackle Luke Clausen Finesse Jig is the ultimate choice for Finnesse fishing. Featuring Gamakatsu super shard 4/0 compact 60 degree flat eye jig hook. Designed with a strong weedguard to prevent snagging. Features: 4/0 compact 60 degree...

Luke Clausen Finesse 5/16 oz. Jig by Dirty Jigs Tackle

The Dirty Jigs Tackle Luke Clausen Finesse Jig is the ultimate choice for Finnesse fishing. Featuring Gamakatsu super shard 4/0 compact 60 degree flat eye jig hook. Designed with a strong weedguard to prevent snagging. Features: 4/0 compact 60 degree...

Luke Clausen Compact 1/2 oz. Pitchin' Jig by Dirty Jigs Tackle

The Dirty Jigs Tackle Luke Clausen Compact Pitchin Jig is the perfect choice for any angler looking to get an aggressive bite. Featuring an 4/0 super sharp Gamakatsu hook, sturdy for pulling big bass out of heavy cover.  Features: 4/0 Gamakatsu...

Luke Clausen Compact 3/8 oz. Pitchin' Jig by Dirty Jigs Tackle

The Dirty Jigs Tackle Luke Clausen Compact Pitchin Jig is the perfect choice for any angler looking to get an aggressive bite. Featuring an 4/0 super sharp Gamakatsu hook, sturdy for pulling big bass out of heavy cover.  Features: 4/0 Gamakatsu...

Warthog 60mm Squarebill Crankbait by 13 Fishing

An important asset when diving through the rocky chunder. Root out the gnarliest fish with a swift, wide wobble that proves persuasive. The extra wide heads double benefit provides added wobble width and the additional girth also gives this bait optimal...

Magic Man 3/4 oz. Lipless Crankbait by 13 Fishing

Flawless is every aspect, the Magic Man can be either burned or crawled. The nose down stance and tight action protect it from snagging anything other than fish. When paused or killed, it shimmies without spinning or tumbling which produces frequent...

Utility Box by Rapala

The Rapala Utility Box is perfect for storing Lures, Jigs and Soft Plastics as well as other items you may need on your next ice fishing adventure. Features: Heavy-Duty Four-Sided Tackle Storage Waterproof Seal High Compression Hook Clips Slotted...

Rattlin Chunk by Googan Baits

Made specifically for the finesse angler, the Googan Baits Rattlin Chunk is the go-to crawfish bait. The Rattlin Chunk features a small profile body with lightweight appendages that give the appearance of a fleeing crawfish.

Mondo Worm 7.25" by Googan Baits

Features: 7.25" Length Soft Texture & Aggressive Action Shell Segments Elongated Body Hyper Tail V-Ridge For Action Slaunch Sauce Scent Stuffed with Salt