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Mag Lip 3.5 Trolling Plug by Yakima

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new lip...

Mag Lip 3.0 Trolling Plug by Yakima

For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here it is. Worden's Mag Lip combines the original, slow-troll FlatFish action with a number of totally unique design features. A new lip...

Mag Lip 2.5 Trolling Plug by Yakima

The Mag Lip 2.5 comes factory rigged with ONE #6 treble hook on the tail. Stock images show two hook eyelets for 3.0 and 3.5 series. For years anglers have asked for a diving FlatFish that still has the unique, world famous FlatFish action. Well, here...

MadFlash 2" Wiggle Warts by Storm Lures

Attention to detail is what makes this Wiggle Wart so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional color finishes makes this Wart look like a natural baitfish, not just another lure. Loud rattle and original...

Lunker Log 5" Worm by Googan Squad

Designed by the Googan Squad in the early days of the squad, Lunkers, Jon B, Justin, and the rest of the gang put their heads together and put a Googan spin on the classic soft plastic stick bait. Pond, river, creek, and lake bass will fall victim to the...

KVD Swim-N-Shiner 4" Swimbait by Strike King

The Strike King KVD Swim-N-Shiner is a classic paddle-tail swimbait with a different action than the similar Swim'n Caffeine Shad. The Swim-N-Shiner's tail moves easily, even at slow speeds, making it perfect for a jig trailer or on an umbrella rig. The...

KVD Pipsqueak Popping Perch 5" Topwater Bait by Strike King

The KVD Pipsqueak Popping Perch was designed and tested by the entire team at Strike King. The result is the finest topwater hollow body popping lure EVER! Resembling a perch, the bait skips, walks, splashes and pops like wounded bait. It's extremely...

J-Braid x8 Grand Dark Green 150 yd Filler Spools by Daiwa

J-Braid x8 Grand line is high quality 8 carrier braid made of the finest materials from Japan. Strong, and resistant to abrasion yet well-bodied enough to lay smoothly on the spool. J-BRAID x8 GRAND is spun with Izanas, a state-of-the-art new material...

J-Braid x4 Fluor. Yellow 3000 yd Bulk Spools by Daiwa

LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear!  ** Shirt must be added to cart! Click here to select color/size. **    J-Braid line is high quality 4 carrier braid...

J-Braid x4 Fluor. Yellow 150 yd Filler Spools by Daiwa

J-Braid line is high quality 4 carrier braid made of the finest materials from Japan. J-BRAID 4X is perfect for abrasion resistance and ease of use for knot tying and line management. The NEW 4 Carrier lends itself to be a bit thinner diameter, great for...

J-Braid x4 Dark Green 3000 yd Bulk Spools by Daiwa

LIMITED TIME OFFER: Get a free VDW/Daiwa Long-Sleeve Performance Shirt with any purchase of $100 or more in Daiwa gear!  ** Shirt must be added to cart! Click here to select color/size. **    J-Braid line is high quality 4 carrier braid...

J-Braid x4 Dark Green 150 yd Filler Spools by Daiwa

J-Braid line is high quality 4 carrier braid made of the finest materials from Japan. J-BRAID 4X is perfect for abrasion resistance and ease of use for knot tying and line management. The NEW 4 Carrier lends itself to be a bit thinner diameter, great for...

Ice Hunter Series Ice Fishing Combos by Frabill

Developed in partnership with prostaff anglers, Frabill’s complete line of Ice Hunter Pro rod and reel combos are specifically designed to target individual species. Each technique-focused combo has been created, tested and proven by the best in the...

Goby Series 3.75" Laminated Tubes by Venom Lures

These laminated tubes are of course made in the USA. The process for making these handcrafted tubes is a real art. The tubes are cut one at a time, which ensures the tentacles are consistently separated. Then they filled with salt and Venom's own grab...

Generator Walleye Deep Jerkbaits by Bandit

The Bandit Generator features two glow stick insertion points that allow for the body to illuminate and glow.  This added light source calls out to gamefish from extraordinary distances, creating irresistible flash and glow that triggers massive...

Extinguisher & Black Rack Ultimate Deer Calling System by Illusion

Ultimate Calling System by Illusion: What makes it the #1 deer communication system on the market? Extinguisher: The Extinguisher's patented ModiSlide™ allows you to sound like a Buck, a Doe or a Fawn in an instant. 99.6%...

Dipsy Divers 4-1/8" Size #001 by Luhr Jensen

The special round shape and resulting multi-directional feature sets the Dipsy Diver apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large...

Dipsy Divers 3-1/4" Size #000 by Luhr Jensen

The special round shape and resulting multi-directional feature sets the Dipsy Diver apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large...

BX Brat BXB06 2" Balsa Squarebill Crankbait by Rapala

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ever. Features: Balsa Core and Copolymer Outer...

BX Brat BXB03 2" Balsa Squarebill Crankbait by Rapala

Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ever. Features: Balsa Core and Copolymer Outer...

Bottom Dweller 3/4 oz Deep Water Spinnerbait by Strike King

The Bottom Dweller is designed to be the perfect deep water spinnerbait. Extra weight is added to the hook shank to help get it down and "keel" it to run best and track better when it comes in contact with the bottom. The Bottom Dweller also uses the...

Bottom Dweller 1-3/8 oz Deep Water Spinnerbait by Strike King

The Bottom Dweller is designed to be the perfect deep water spinnerbait. Extra weight is added to the hook shank to help get it down and "keel" it to run best and track better when it comes in contact with the bottom. The Bottom Dweller also uses the...

Bottom Dweller 1 oz Deep Water Spinnerbait by Strike King

The Bottom Dweller is designed to be the perfect deep water spinnerbait. Extra weight is added to the hook shank to help get it down and "keel" it to run best and track better when it comes in contact with the bottom. The Bottom Dweller also uses the...

Bandito Bug 4" Creature Bait by Googan Baits

The Googan Baits Bandito Bug puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets its drawing power from the highly engineered flanges attached at the tips of each arm. This...